Doubleclick

DoubleClick was a pioneering digital advertising technology company founded in 1995 and backed by Canaan Partners; it went public in 1998 and was acquired by Google in 2007-2008. Its products were absorbed into what is now the Google Marketing Platform: DoubleClick Campaign Manager became Campaign Manager 360, DoubleClick for Publishers (DFP) became Google Ad Manager, and DoubleClick Bid Manager became Display & Video 360. DoubleClick no longer operates as an independent company and maintains no independent developer portal, website, or API host of its own. The surviving developer/API lineage (dfareporting / doubleclick-advertisers) is served entirely through Google's developer platform. This profile is retained as a historical portfolio-lead record; there is no independent provider surface to enrich.

Doubleclick is profiled on the APIs.io network. Tagged areas include Company, Advertising, Ad Tech, Marketing, and Display Advertising.

Doubleclick’s developer surface includes documentation.

🌐 Visit website 📡 Source on GitHub

8.5/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyAdvertisingAd TechMarketingDisplay AdvertisingAd ServingAcquired

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 8.5/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 1.7 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/doubleclick: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Resources

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Source (apis.yml)

aid: doubleclick
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/doubleclick.png
name: Doubleclick
description: 'DoubleClick was a pioneering digital advertising technology company founded in 1995 and backed by Canaan Partners;
  it went public in 1998 and was acquired by Google in 2007-2008. Its products were absorbed into what is now the Google Marketing
  Platform: DoubleClick Campaign Manager became Campaign Manager 360, DoubleClick for Publishers (DFP) became Google Ad Manager,
  and DoubleClick Bid Manager became Display & Video 360. DoubleClick no longer operates as an independent company and maintains
  no independent developer portal, website, or API host of its own. The surviving developer/API lineage (dfareporting / doubleclick-advertisers)
  is served entirely through Google''s developer platform. This profile is retained as a historical portfolio-lead record;
  there is no independent provider surface to enrich.'
url: https://raw.githubusercontent.com/api-evangelist/doubleclick/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- canaan-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: google
x-acquired-year: 2007
x-successor-products:
- Campaign Manager 360 (formerly DoubleClick Campaign Manager / DFA)
- Google Ad Manager (formerly DoubleClick for Publishers / DFP)
- Display & Video 360 (formerly DoubleClick Bid Manager)
x-enrichment-note: Defunct/absorbed brand. No independent DoubleClick API, developer portal, baseURL, or DNS/security surface
  exists to harvest or probe; probing doubleclick.net would attribute Google ad-serving infrastructure to this entity. No
  artifacts were fabricated. The single surviving developer surface (Google Campaign Manager 360, which retains the doubleclick-advertisers
  URL lineage) is recorded as a Documentation pointer.
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Advertising
- Ad Tech
- Marketing
- Display Advertising
- Ad Serving
- Acquired
common:
- type: Documentation
  name: Campaign Manager 360 Developer Documentation (DoubleClick lineage, now Google)
  url: https://developers.google.com/doubleclick-advertisers
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence