Doubleclick

DoubleClick was a pioneering digital advertising technology company founded in 1995 and backed by Canaan Partners; it went public in 1998 and was acquired by Google in 2007-2008. Its products were absorbed into what is now the Google Marketing Platform: DoubleClick Campaign Manager became Campaign Manager 360, DoubleClick for Publishers (DFP) became Google Ad Manager, and DoubleClick Bid Manager became Display & Video 360. DoubleClick no longer operates as an independent company and maintains no independent developer portal, website, or API host of its own. The surviving developer/API lineage (dfareporting / doubleclick-advertisers) is served entirely through Google's developer platform. This profile is retained as a historical portfolio-lead record; there is no independent provider surface to enrich.

Doubleclick is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Marketing, and Display Advertising.

Doubleclick’s developer surface includes documentation.

🌐 Visit website 📡 Source on GitHub

6.9/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0

0 APIs

Company Advertising AdTech Marketing Display Advertising Ad Serving Acquired

Kin Score

Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0

Composite quality — 6.9/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 1.9 / 20

Access Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/doubleclick: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Resources

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Source (apis.yml)

aid: doubleclick
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/doubleclick.png
name: Doubleclick
description: 'DoubleClick was a pioneering digital advertising technology company founded in 1995 and backed by Canaan Partners;
  it went public in 1998 and was acquired by Google in 2007-2008. Its products were absorbed into what is now the Google Marketing
  Platform: DoubleClick Campaign Manager became Campaign Manager 360, DoubleClick for Publishers (DFP) became Google Ad Manager,
  and DoubleClick Bid Manager became Display & Video 360. DoubleClick no longer operates as an independent company and maintains
  no independent developer portal, website, or API host of its own. The surviving developer/API lineage (dfareporting / doubleclick-advertisers)
  is served entirely through Google''s developer platform. This profile is retained as a historical portfolio-lead record;
  there is no independent provider surface to enrich.'
url: https://raw.githubusercontent.com/api-evangelist/doubleclick/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- canaan-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: google
x-acquired-year: 2007
x-successor-products:
- Campaign Manager 360 (formerly DoubleClick Campaign Manager / DFA)
- Google Ad Manager (formerly DoubleClick for Publishers / DFP)
- Display & Video 360 (formerly DoubleClick Bid Manager)
x-enrichment-note: Defunct/absorbed brand. No independent DoubleClick API, developer portal, baseURL, or DNS/security surface
  exists to harvest or probe; probing doubleclick.net would attribute Google ad-serving infrastructure to this entity. No
  artifacts were fabricated. The single surviving developer surface (Google Campaign Manager 360, which retains the doubleclick-advertisers
  URL lineage) is recorded as a Documentation pointer.
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Advertising
- AdTech
- Marketing
- Display Advertising
- Ad Serving
- Acquired
tags_raw:
- Company
- Advertising
- Ad Tech
- Marketing
- Display Advertising
- Ad Serving
- Acquired
common:
- type: Documentation
  name: Campaign Manager 360 Developer Documentation (DoubleClick lineage, now Google)
  url: https://developers.google.com/doubleclick-advertisers
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

All 92 tools

Call it yourself

curl for this page

This provider

curl "https://apis.io/api/v1/providers/doubleclick"

All providers

curl "https://apis.io/api/v1/providers?limit=25"

Every operation they expose

curl "https://apis.io/api/v1/providers/doubleclick/operations?limit=25"

How their score was established

curl "https://apis.io/api/v1/providers/doubleclick/evidence"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no email required.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.