Blooom was an independent robo-advisor that provided automated, flat-fee management of employer-sponsored retirement accounts — 401(k), 403(b), 457, and TSP plans — analyzing holdings, rebalancing allocations, and flagging hidden fund fees on accounts it advised but did not directly custody. Founded in 2013 and backed by QED Investors, the Kansas-based company operated a consumer web application rather than a public developer API. The consumer service has since wound down: blooom.com no longer resolves to a website and the domain is now served by Morgan Stanley nameservers with a locked-down, mail-disabled defensive DNS posture (null MX, SPF -all, DMARC p=reject). Retained here as a historical wealth-management profile; no live API or developer surface remains to enrich.
Blooom is profiled on the APIs.io network. Tagged areas include Company, Wealth Management, Retirement, 401k, and Robo-Advisor.
aid: blooom
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/blooom.png
name: Blooom
description: 'Blooom was an independent robo-advisor that provided automated, flat-fee management of employer-sponsored retirement
accounts — 401(k), 403(b), 457, and TSP plans — analyzing holdings, rebalancing allocations, and flagging hidden fund fees
on accounts it advised but did not directly custody. Founded in 2013 and backed by QED Investors, the Kansas-based company
operated a consumer web application rather than a public developer API. The consumer service has since wound down: blooom.com
no longer resolves to a website and the domain is now served by Morgan Stanley nameservers with a locked-down, mail-disabled
defensive DNS posture (null MX, SPF -all, DMARC p=reject). Retained here as a historical wealth-management profile; no live
API or developer surface remains to enrich.'
url: https://raw.githubusercontent.com/api-evangelist/blooom/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- qed-investors
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-evidence: blooom.com has no A record and resolves to Morgan Stanley nameservers (ext-nsN.morganstanley.net) with
null MX (0 .), SPF -all, and DMARC p=reject as of 2026-07-18 DNS probe; no live website or API.
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Wealth Management
- Retirement
- 401k
- Robo-Advisor
- Investing
- Fintech
- Defunct
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/blooom-domain-security.yml
- type: Website
url: http://blooom.com
x-enrichment:
date: '2026-07-19'
status: backfilled
pass: local-v1
note: backfilled from .gitignore signal + verified work evidence
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