BetaList website screenshot

BetaList

BetaList is a platform for discovering upcoming internet startups and getting early access to innovative products before they go mainstream. Founded in 2010, BetaList curates pre-launch and recently launched startups across categories including SaaS, AI tools, analytics, developer tools, and more. Startups gain exposure through the BetaList website, daily email newsletter, and social media channels. BetaList also operates a small read-only REST API at api.betalist.com/v1 covering startups, regions, and markets; its documentation is published publicly as a GitHub gist by founder Marc Kohlbrugge and linked from the BetaList support page, but access tokens are issued case-by-case on request rather than self-service.

BetaList publishes 1 API on the APIs.io network. Tagged areas include Startups, Beta Testing, Product Discovery, Early Adopters, and Newsletters.

BetaList’s developer surface includes documentation, API reference, authentication, pricing, signup flow, engineering blog, FAQ, and 19 more developer resources.

25.2/100 emerging ▲ 18.2 Agent 12/100 agent aware Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
AccessApproval
1 APIs 6 Features 5 Use Cases
StartupsBeta TestingProduct DiscoveryEarly AdoptersNewslettersStartup DirectoryCompany DataProduct Launches

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 25.2/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 6.5 / 20
Commercial Clarity 8.9 / 20
Operational Transparency 0.7 / 13
Governance 1.5 / 12
Discoverability 7.6 / 10
Agent readiness — 12/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/betalist: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

BetaList API

Read-only REST API over the BetaList startup directory. Three documented collections — startups (list + detail, filterable by region_id and market_id), regions (list + detail), ...

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Betalist Rate Limits

0 limits

RATE LIMITS

Features 6

Notable capabilities this provider offers.

Startup Discovery

Browse early-stage startups across SaaS, AI, analytics, developer tools, and dozens of other categories.

Daily Newsletter

Receive a daily digest of the newest startups curated by the BetaList team.

Early Access

Get early access to products before they officially launch to the public.

Startup Submissions

Founders can submit their startups for free or pay for expedited review and featuring.

Trending Startups

Discover trending and recently featured startups across all categories.

Search and Browse

Search and filter startups by category, keywords, or launch date.

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Betalist Authentication

apiKey · 1 scheme

SECURITY

Betalist Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Use Cases 5

What developers build with this provider.

Early Adopter Discovery

Find and sign up for access to new products before they launch to the general public.

Startup Research

Research early-stage startups and emerging companies across technology verticals.

Founder Marketing

Gain initial visibility and early adopter feedback by submitting a startup to BetaList.

Investor Scouting

Discover early-stage companies and track emerging trends in startup categories.

Newsletter Growth

Reach the BetaList audience of engaged early adopters through newsletter featuring.

Resources

Get Started 2

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 4

Pagination, idempotency, versioning, errors, and events

Build 2

SDKs, sample code, and the tooling you integrate with

Access & Security 2

Authentication, authorization, and security posture

Operate 3

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 4

The organization behind the API

Other 2

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: betalist
accessModel:
  pricing: unknown
  onboarding: approval
  trial: false
  try_now: false
  public: false
  label: Requires approval
  confidence: high
  source:
  - https://betalist.com/support
  - authentication/betalist-authentication.yml
  generated: '2026-08-13'
  method: searched
  note: Corrected by hand from the derived value. derive-access-model.py maps an apiKey scheme to onboarding "self-serve",
    but BetaList's support page states API access is granted "on a case-by-case basis" after an individually reviewed request,
    and the request form itself requires a BetaList account — approval, not self-serve. No API pricing is published either
    way, so pricing stays unknown.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/betalist.png
url: https://raw.githubusercontent.com/api-evangelist/betalist/refs/heads/main/apis.yml
name: BetaList
tags:
- Startups
- Beta Testing
- Product Discovery
- Early Adopters
- Newsletters
- Startup Directory
- Company Data
- Product Launches
kind: company
created: '2026-04-19'
modified: '2026-08-13'
description: BetaList is a platform for discovering upcoming internet startups and getting early access to innovative products
  before they go mainstream. Founded in 2010, BetaList curates pre-launch and recently launched startups across categories
  including SaaS, AI tools, analytics, developer tools, and more. Startups gain exposure through the BetaList website, daily
  email newsletter, and social media channels. BetaList also operates a small read-only REST API at api.betalist.com/v1 covering
  startups, regions, and markets; its documentation is published publicly as a GitHub gist by founder Marc Kohlbrugge and
  linked from the BetaList support page, but access tokens are issued case-by-case on request rather than self-service.
apis:
- name: BetaList API
  description: Read-only REST API over the BetaList startup directory. Three documented collections — startups (list + detail,
    filterable by region_id and market_id), regions (list + detail), and markets (list; markets form a directed acyclic graph
    so a market can have multiple parents and children). Responses are JSON. Every request is authenticated with an access_token
    query-string parameter; tokens are granted case-by-case after a request through BetaList's contact form or the founder's
    Typeform. Paging is via per_page (max 100 for startups, 500 for regions and markets) and page. Documentation is a public
    GitHub gist maintained by BetaList founder Marc Kohlbrugge and linked from betalist.com/support.
  humanURL: https://gist.github.com/marckohlbrugge/5a29bf1ba628bb4ca960
  baseURL: https://api.betalist.com/v1
  tags:
  - startups
  - startup-directory
  - product-discovery
  - early-adopters
  - company-data
  - rest
  properties:
  - type: Documentation
    url: https://gist.github.com/marckohlbrugge/5a29bf1ba628bb4ca960
  - type: APIReference
    url: https://gist.github.com/marckohlbrugge/5a29bf1ba628bb4ca960
  - type: SignUp
    url: https://marc.typeform.com/to/KOdlOu
  x-evidence:
    verified: '2026-08-13'
    method: probed
    docs_url: https://gist.github.com/marckohlbrugge/5a29bf1ba628bb4ca960
    docs_status: 200
    docs_describes: Named base URL (api.betalist.com/v1), three named collections with paths, query parameters, an authentication
      parameter, and worked example URLs.
    docs_linked_from: https://betalist.com/support
    endpoint_checks:
    - url: https://api.betalist.com/v1/startups
      status: 401
    - url: https://api.betalist.com/v1/markets
      status: 401
    - url: https://api.betalist.com/v1/regions
      status: 401
    - url: https://api.betalist.com/openapi.json
      status: 404
    note: The documented routes answer 401 (token required) while undefined paths on the same host answer the Rails default
      404, so the routes are real and gated rather than absent. No machine-readable specification is published anywhere; nothing
      was generated to fill that gap.
common:
- type: DomainSecurity
  url: security/betalist-domain-security.yml
- type: Documentation
  url: https://gist.github.com/marckohlbrugge/5a29bf1ba628bb4ca960
- type: APIReference
  url: https://gist.github.com/marckohlbrugge/5a29bf1ba628bb4ca960
- type: Authentication
  url: authentication/betalist-authentication.yml
- type: Conventions
  url: conventions/betalist-conventions.yml
- type: DataModel
  url: data-model/betalist-data-model.yml
- type: Lifecycle
  url: lifecycle/betalist-lifecycle.yml
- type: Conformance
  url: conformance/betalist-conformance.yml
- type: Plans
  url: plans/betalist-plans-pricing.yml
- type: RateLimits
  url: rate-limits/betalist-rate-limits.yml
- type: Packages
  url: packages/betalist-packages.yml
- type: LLMsTxt
  url: llms/betalist-llms.txt
- type: Pricing
  url: https://betalist.com/advertise
- type: SignUp
  url: https://betalist.com/sign_up
- type: Login
  url: https://betalist.com/sign_in
- type: TermsOfService
  url: https://betalist.com/terms
- type: PrivacyPolicy
  url: https://betalist.com/privacy
- type: Blog
  url: https://feeds.feedburner.com/BetaList
- type: GitHubOrganization
  url: https://github.com/betalist
- type: LinkedIn
  url: https://www.linkedin.com/company/beta-list
- type: Website
  url: https://betalist.com/
- type: Submit
  url: https://betalist.com/submit
- type: FAQ
  url: https://betalist.com/faq
- type: Support
  url: https://betalist.com/support
- type: Newsletter
  url: https://betalist.com/newsletter
- type: X
  url: https://x.com/betalist
- type: Features
  data:
  - name: Startup Discovery
    description: Browse early-stage startups across SaaS, AI, analytics, developer tools, and dozens of other categories.
  - name: Daily Newsletter
    description: Receive a daily digest of the newest startups curated by the BetaList team.
  - name: Early Access
    description: Get early access to products before they officially launch to the public.
  - name: Startup Submissions
    description: Founders can submit their startups for free or pay for expedited review and featuring.
  - name: Trending Startups
    description: Discover trending and recently featured startups across all categories.
  - name: Search and Browse
    description: Search and filter startups by category, keywords, or launch date.
- type: UseCases
  data:
  - name: Early Adopter Discovery
    description: Find and sign up for access to new products before they launch to the general public.
  - name: Startup Research
    description: Research early-stage startups and emerging companies across technology verticals.
  - name: Founder Marketing
    description: Gain initial visibility and early adopter feedback by submitting a startup to BetaList.
  - name: Investor Scouting
    description: Discover early-stage companies and track emerging trends in startup categories.
  - name: Newsletter Growth
    description: Reach the BetaList audience of engaged early adopters through newsletter featuring.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
specificationVersion: '0.19'
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 11
  pass: local-v1