Venture Capital

Obvious Ventures

Obvious Ventures is a San Francisco-based early-stage venture capital firm founded in 2014 by Ev Williams, James Joaquin, and Vishal Vasishth, investing in entrepreneurs building "world positive" companies that solve humanity's biggest problems through technology. The firm invests across three thesis pillars: planetary health (sustainable energy, food, mobility, climate), human health and longevity (healthcare, biotech, wellness), and economic health (fintech, the future of work, robotics, and inclusive systems). Obvious writes approximately 10 new checks per year, typically $5M to $12M into seed and Series A rounds, deliberately keeping fund sizes small enough that a single durable public company can return an entire fund. It closed its fifth fund at $360,360,360 in early 2026 and has backed 90+ companies since inception, including Beyond Meat, Planet, Gusto, Recursion, Devoted Health, Diamond Foundry, and Proterra. Obvious is a Certified B Corporation headquartered at 190 Pacific Avenue, San Francisco, CA.

90 portfolio companies 90 publish APIs here 11 properties
Venture CapitalSeedSeries ASustainabilityHealthFintechClimateImpactNorth America
Portfolio Strength across 13 profiled portfolio companies on the network
1 top-rated API companies 1 exemplar · 0 strong
2 agent-ready companies 0 agent-native · 2 agent-ready
Average quality of the book:
Composite thin 31.3
Agent-Readiness human-only 13.7

Firms are ranked by cumulative portfolio strength — how many highly-rated API companies they've backed, weighted by tier across composite quality and agent-readiness. The averages below are a secondary read on the typical company in the book.

Obvious Ventures has 90 portfolio companies tracked on the APIs.io network, of which 13 (14%) publish APIs indexed here. The remaining 77 are tracked as profiles without a published API on the network.

Its highest-rated API providers on the network are Canvas, Keyo, Dexterity, Medable, Sinai Technologies.

Portfolio on the Network

Portfolio companies that publish APIs indexed on APIs.io, grouped by their API Evangelist rating. Exemplar and Strong are expanded by default.

Exemplar 1 Complete, well-documented, and agent-ready
Developing 5 Usable, with meaningful gaps to close
Thin 3 Limited public surface area
Emerging 4 Early or largely undocumented

Properties

Portfolio

Where the firm publishes its investments

Team

Partners and investing staff

Content

Blog, podcast, newsletter, and research

Firm

The firm itself

Cohort brief

Auto-generated

The 77 portfolio companies with APIs in the catalog, backed by Obvious Ventures, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
77
of 90 on the roster
Mean Kin Score
14.5
-8.4 vs catalog 22.9
Mean Agent Readiness
3.5
-8.5 vs catalog 12
Spread
0–68.7
median 12.2 · σ 12.2
How the 77 split by band
Exemplar 1Strong 0Developing 5Thin 4Emerging 33Minimal 34
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Access Clarity 24.1 26.4 -2.3 77
Contract Governance 2.4 6.3 -3.9 77
Discoverability 51.6 58.2 -6.6 77
Operational Transparency 6 13.6 -7.6 77
Developer Ergonomics 12.7 23.1 -10.4 77
Contract Quality 4 17.6 -13.6 77

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 12% 15% -3
MCP server (first-party) 9% 12% -3
Agent Skills 0% 0% 0
OAuth scopes 4% 11% -7
Security 99% 98% +1
Arazzo workflows 1% 2% -1
Governance rules 1% 13% -12

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Canvas 68.7
  2. 2 Keyo 47.3
  3. 3 Dexterity 44.1
  4. 4 Medable 43.8
  5. 5 Sinai Technologies 42.7
  6. 6 VSCO 40.3
  7. 7 Gusto 36
  8. 8 Grid 31.6
  9. 9 Toucan 31.4
  10. 10 Lynx 27.9
Top by Agent Readiness
  1. 1 Canvas 39.7
  2. 2 Gusto 29.8
  3. 3 Dexterity 26.8
  4. 4 Sinai Technologies 24.6
  5. 5 Keyo 20
  6. 6 All In 18.7
  7. 7 VSCO 18.2
  8. 8 Miyokos 13.8
  9. 9 Womaness 12.9
  10. 10 One 12.2
This roster declares 90 members; 86 resolve to a provider in the catalog and 77 carry a score (90%). The figures above describe the scored members only.
Coverage caveat. 75 of 77 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 3 October 2026, across 28834 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Source (apis.yml)

apis.yml Raw ↑
aid: obvious-ventures
name: Obvious Ventures
description: >-
  Obvious Ventures is a San Francisco-based early-stage venture capital firm
  founded in 2014 by Ev Williams, James Joaquin, and Vishal Vasishth, investing
  in entrepreneurs building "world positive" companies that solve humanity's
  biggest problems through technology. The firm invests across three thesis
  pillars: planetary health (sustainable energy, food, mobility, climate), human
  health and longevity (healthcare, biotech, wellness), and economic health
  (fintech, the future of work, robotics, and inclusive systems). Obvious writes
  approximately 10 new checks per year, typically $5M to $12M into seed and
  Series A rounds, deliberately keeping fund sizes small enough that a single
  durable public company can return an entire fund. It closed its fifth fund at
  $360,360,360 in early 2026 and has backed 90+ companies since inception,
  including Beyond Meat, Planet, Gusto, Recursion, Devoted Health, Diamond
  Foundry, and Proterra. Obvious is a Certified B Corporation headquartered at
  190 Pacific Avenue, San Francisco, CA.
x-type: venture-capital
x-category: Venture Capital
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://obvious.com/favicon.ico
tags:
  - Venture Capital
  - Seed
  - Series A
  - Sustainability
  - Health
  - Fintech
  - Climate
  - Impact
  - North America
created: '2026-07-17'
modified: '2026-07-17'
specificationVersion: '0.23'
apis: []
common:
  - type: Website
    url: https://obvious.com/
  - type: Portfolio
    url: https://obvious.com/portfolio/
  - type: Portfolio
    url: portfolio/obvious-ventures-portfolio.yml
  - type: Team
    url: https://obvious.com/team/
  - type: Team
    url: team/obvious-ventures-team.yml
  - type: InvestmentThesis
    url: https://obvious.com/about/
  - type: Blog
    url: https://obvious.com/ideas/
  - type: News
    url: https://obvious.com/press/
  - type: LinkedIn
    url: https://www.linkedin.com/company/obvious-ventures/
  - type: Twitter
    url: https://x.com/obviousvc
  - type: Crunchbase
    url: https://www.crunchbase.com/organization/obvious-ventures
  - type: Features
    data:
      - 'Stage: Seed, Series A (early-stage)'
      - 'Typical check: $5M-$12M'
      - 'Sectors: planetary health, human health & longevity, economic health'
      - 'Geography: primarily North America'
      - 'Fund V: $360,360,360 (2026)'
      - 'Pace: ~10 new investments per year'
      - 'Founded: 2014'
      - 'HQ: 190 Pacific Avenue, San Francisco, CA 94111'
      - 'B Corp: Certified'
    sources:
      - https://obvious.com/
      - https://techcrunch.com/2026/01/26/obvious-ventures-lands-fund-five-with-a-360-degree-view-of-planetary-human-economic-health/
    updated: '2026-07-17'
maintainers:
  - FN: Kin Lane
    email: info@apievangelist.com
    url: https://apievangelist.com
  - FN: APIs.json
    url: http://apisjson.org
  - FN: Obvious Ventures
    url: https://obvious.com

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