Ulta Beauty website screenshot

Ulta Beauty

Ulta Beauty is the largest beauty retailer in the United States, offering cosmetics, fragrance, skin care products, hair care products, and salon services through retail stores and online. The company operates over 1,400 stores across all 50 states and an e-commerce platform. Ulta Beauty does not currently offer a public developer API, but provides an affiliate program through Impact for publishers and content creators.

Ulta Beauty is profiled on the APIs.io network. Tagged areas include Beauty, Retail, Cosmetics, Fragrance, and Salon.

Ulta Beauty’s developer surface includes engineering blog, support, and 8 more developer resources.

8.9/100 minimal ▬ flat Agent 0/100 human only saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0
0 APIs 5 Features 3 Use Cases
BeautyRetailCosmeticsFragranceSalonFortune 1000

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/ulta-beauty: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Features 5

Notable capabilities this provider offers.

Online Store

E-commerce platform for cosmetics, fragrance, skin care, and hair care products with loyalty program integration.

Salon Services

In-store salon services including hair, skin, and brow services available for booking online.

Ulta Beauty Rewards

Loyalty program with points earning on purchases, birthday rewards, and tiered membership benefits.

Affiliate Program

Publisher and content creator affiliate program through Impact network with commission on qualifying sales.

Beauty Services

Complimentary makeup services, skin consultations, and try-before-you-buy experiences in stores.

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Ulta Beauty Domain Security

TLSv1.3 · DNSSEC · DMARC

SECURITY

Use Cases 3

What developers build with this provider.

Affiliate Marketing

Publishers and content creators can earn commission by promoting Ulta Beauty products via the Impact affiliate program.

Creator Partnerships

Social media creators on Instagram, YouTube, and TikTok can apply for the UB Creates Creator Program.

Brand Integration

Beauty brands can partner with Ulta Beauty for retail distribution, exclusive launches, and brand events.

Solutions 4

Packaged solutions this provider offers.

Ulta Beauty Retail

Physical retail stores offering the widest range of prestige and mass beauty products.

Ulta Beauty Online

E-commerce platform at ulta.com with same-day delivery and buy online pick up in store.

Ulta Beauty Rewards

Loyalty program with over 40 million members offering points, perks, and personalized offers.

Ulta Beauty Salon

In-store salon services for hair, skin, and brows with online booking.

Resources

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Build 1

SDKs, sample code, and the tooling you integrate with

Access & Security 1

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: ulta-beauty
name: Ulta Beauty
description: Ulta Beauty is the largest beauty retailer in the United States, offering cosmetics, fragrance, skin care products,
  hair care products, and salon services through retail stores and online. The company operates over 1,400 stores across all
  50 states and an e-commerce platform. Ulta Beauty does not currently offer a public developer API, but provides an affiliate
  program through Impact for publishers and content creators.
type: Index
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/ulta-beauty.png
tags:
- Beauty
- Retail
- Cosmetics
- Fragrance
- Salon
- Fortune 1000
url: https://raw.githubusercontent.com/api-evangelist/ulta-beauty/refs/heads/main/apis.yml
created: '2026-03-21'
modified: '2026-05-03'
specificationVersion: '0.23'
apis: []
common:
- type: DomainSecurity
  url: security/ulta-beauty-domain-security.yml
- type: GitHubOrganization
  url: https://github.com/ultabeauty
- type: LinkedIn
  url: https://www.linkedin.com/company/ulta
- type: Website
  url: https://www.ulta.com
- type: Blog
  url: https://www.ulta.com/blog
- type: PrivacyPolicy
  url: https://www.ulta.com/company/legal/privacy-policy
- type: TermsOfService
  url: https://www.ulta.com/company/legal/terms-of-use
- type: Affiliate
  url: https://www.ulta.com/company/affiliate
- type: Support
  url: https://www.ulta.com/company/customer-service
- type: Features
  data:
  - name: Online Store
    description: E-commerce platform for cosmetics, fragrance, skin care, and hair care products with loyalty program integration.
  - name: Salon Services
    description: In-store salon services including hair, skin, and brow services available for booking online.
  - name: Ulta Beauty Rewards
    description: Loyalty program with points earning on purchases, birthday rewards, and tiered membership benefits.
  - name: Affiliate Program
    description: Publisher and content creator affiliate program through Impact network with commission on qualifying sales.
  - name: Beauty Services
    description: Complimentary makeup services, skin consultations, and try-before-you-buy experiences in stores.
- type: UseCases
  data:
  - name: Affiliate Marketing
    description: Publishers and content creators can earn commission by promoting Ulta Beauty products via the Impact affiliate
      program.
  - name: Creator Partnerships
    description: Social media creators on Instagram, YouTube, and TikTok can apply for the UB Creates Creator Program.
  - name: Brand Integration
    description: Beauty brands can partner with Ulta Beauty for retail distribution, exclusive launches, and brand events.
- type: Solutions
  data:
  - name: Ulta Beauty Retail
    description: Physical retail stores offering the widest range of prestige and mass beauty products.
  - name: Ulta Beauty Online
    description: E-commerce platform at ulta.com with same-day delivery and buy online pick up in store.
  - name: Ulta Beauty Rewards
    description: Loyalty program with over 40 million members offering points, perks, and personalized offers.
  - name: Ulta Beauty Salon
    description: In-store salon services for hair, skin, and brows with online booking.
- type: LlmsText
  url: https://www.ulta.com/llms.txt
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

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