TastyUrban
TastyUrban is a Berlin-based virtual restaurant franchise and digital-first food-brand licensing company founded in 2022 by Felix Chrobog, Marc Hansell, and Gerry Pidgeon (alumni of Gorillas, Tier, and Deliveroo). It pursues an asset-light model in which existing restaurants and retail partners license and operate TastyUrban's digital food brands, using otherwise idle kitchen capacity to add revenue without major investment or operational complexity. The company is backed by Earlybird and raised a EUR 1.5M seed round in 2023 and a EUR 6.5M Series A in 2025 (led by IBB Ventures). TastyUrban operates a consumer/partner web presence at tastyurban.com but publishes no public API, developer portal, or documentation surface at this time.
TastyUrban is profiled on the APIs.io network. Tagged areas include Company, Restaurants, Food, Franchise, and Food Delivery.
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