Shopzilla

Shopzilla is a comparison-shopping brand that lets consumers search across thousands of merchants to compare products, prices, and merchant ratings. Originally launched as BizRate and later Shopzilla, Inc., the business rebranded its corporate entity to Connexity in 2014 and is today operated by Connexity, a Taboola company, alongside sibling properties such as Bizrate, Beso, and PriceGrabber. Shopzilla itself publishes no API: no Shopzilla-branded developer host resolves in DNS (developer.shopzilla.com, api.shopzilla.com and docs.shopzilla.com are all NXDOMAIN), and www.shopzilla.com sits behind an AWS CloudFront WAF that bot-challenges the root and returns HTTP 403 on every other path, including all /.well-known/ locations. The publisher/affiliate API program that was historically marketed as the Shopzilla Publisher Program is today published under the CONNEXITY brand, on Connexity-owned hosts, and is deliberately not catalogued here: the docs are titled "Connexity Monetization API", list info@connexity.com as the contact, and are served from api.cnnx.link and publisher-api.connexity.com. The legacy Catalog API host catalog.bizrate.com does still answer, but returns bare Tomcat errors and publishes no specification. This profile was surfaced as a portfolio company of Norwest Venture Partners; the 2026-08-13 enrichment pass probed 18 paths across three hosts, swept five package registries, and found no Shopzilla developer surface of any kind.

Shopzilla is profiled on the APIs.io network. Tagged areas include Company, Comparison Shopping, Retail, E-Commerce, and Affiliate Marketing.

🌐 Visit website 📡 Source on GitHub
5.7/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
0 APIs
CompanyComparison ShoppingRetailE-CommerceAffiliate MarketingPrice ComparisonProduct Discovery

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 5.7/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 5.7 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/shopzilla: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Shopzilla Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: shopzilla
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/shopzilla.png
name: Shopzilla
description: 'Shopzilla is a comparison-shopping brand that lets consumers search across thousands of merchants to compare
  products, prices, and merchant ratings. Originally launched as BizRate and later Shopzilla, Inc., the business rebranded
  its corporate entity to Connexity in 2014 and is today operated by Connexity, a Taboola company, alongside sibling properties
  such as Bizrate, Beso, and PriceGrabber. Shopzilla itself publishes no API: no Shopzilla-branded developer host resolves
  in DNS (developer.shopzilla.com, api.shopzilla.com and docs.shopzilla.com are all NXDOMAIN), and www.shopzilla.com sits
  behind an AWS CloudFront WAF that bot-challenges the root and returns HTTP 403 on every other path, including all /.well-known/
  locations. The publisher/affiliate API program that was historically marketed as the Shopzilla Publisher Program is today
  published under the CONNEXITY brand, on Connexity-owned hosts, and is deliberately not catalogued here: the docs are titled
  "Connexity Monetization API", list info@connexity.com as the contact, and are served from api.cnnx.link and publisher-api.connexity.com.
  The legacy Catalog API host catalog.bizrate.com does still answer, but returns bare Tomcat errors and publishes no specification.
  This profile was surfaced as a portfolio company of Norwest Venture Partners; the 2026-08-13 enrichment pass probed 18 paths
  across three hosts, swept five package registries, and found no Shopzilla developer surface of any kind.'
url: https://raw.githubusercontent.com/api-evangelist/shopzilla/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- norwest-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-operated-by: connexity
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Comparison Shopping
- Retail
- E-Commerce
- Affiliate Marketing
- Price Comparison
- Product Discovery
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/shopzilla-domain-security.yml
- type: LLMsTxt
  url: llms/shopzilla-llms.txt
- type: Website
  url: https://www.shopzilla.com
x-enrichment:
  date: '2026-08-13'
  status: minimal
  artifacts_added: 3
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: Shopzilla ships only a consumer comparison-shopping website — developer.shopzilla.com, api.shopzilla.com and docs.shopzilla.com
    do not resolve at all, and the publisher API program a reader might expect to find here is published under the Connexity
    brand at api.cnnx.link (page title "Connexity Monetization API", contact info@connexity.com), so it belongs to a Connexity
    profile rather than to this one.
  evidence:
  - url: https://api.cnnx.link/
    status: 200
  - url: https://www.shopzilla.com/.well-known/security.txt
    status: 403
  - url: https://catalog.bizrate.com/openapi.json
    status: 404
  - url: https://catalog.bizrate.com/services/catalog/v1/us/product
    status: 400
  - url: https://registry.npmjs.org/-/v1/search?text=shopzilla
    status: 200
  checked: '2026-08-13'