Shopzilla

Shopzilla is a comparison-shopping brand that lets consumers search across thousands of merchants to compare products, prices, and merchant ratings. Originally launched as BizRate and later Shopzilla, Inc., the business rebranded its corporate entity to Connexity in 2014 and is today operated by Connexity, a Taboola company, alongside sibling properties such as Bizrate, Beso, and PriceGrabber. Historically Shopzilla ran the Shopzilla Publisher Program, a CPC affiliate program whose Catalog API (the Bizrate and Beso APIs) exposed catalogued products, merchant offers, and ratings/reviews over a query-based RESTful web service returning XML or JSON. That legacy publisher API is no longer a documented, publicly onboardable developer program; the consumer shopzilla.com site remains live but publishes no current public API, developer portal, or OpenAPI. This profile was surfaced as a portfolio company of Norwest Venture Partners and enriched with a domain-security probe pending any future public API surface.

Shopzilla is profiled on the APIs.io network. Tagged areas include Company, Comparison Shopping, Retail, E-Commerce, and Affiliate Marketing.

🌐 Visit website 📡 Source on GitHub
6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyComparison ShoppingRetailE-CommerceAffiliate MarketingPrice ComparisonProduct Discovery

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 6.8/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/shopzilla: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Shopzilla Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: shopzilla
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/shopzilla.png
name: Shopzilla
description: Shopzilla is a comparison-shopping brand that lets consumers search across thousands of merchants to compare
  products, prices, and merchant ratings. Originally launched as BizRate and later Shopzilla, Inc., the business rebranded
  its corporate entity to Connexity in 2014 and is today operated by Connexity, a Taboola company, alongside sibling properties
  such as Bizrate, Beso, and PriceGrabber. Historically Shopzilla ran the Shopzilla Publisher Program, a CPC affiliate program
  whose Catalog API (the Bizrate and Beso APIs) exposed catalogued products, merchant offers, and ratings/reviews over a query-based
  RESTful web service returning XML or JSON. That legacy publisher API is no longer a documented, publicly onboardable developer
  program; the consumer shopzilla.com site remains live but publishes no current public API, developer portal, or OpenAPI.
  This profile was surfaced as a portfolio company of Norwest Venture Partners and enriched with a domain-security probe pending
  any future public API surface.
url: https://raw.githubusercontent.com/api-evangelist/shopzilla/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- norwest-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-operated-by: connexity
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Comparison Shopping
- Retail
- E-Commerce
- Affiliate Marketing
- Price Comparison
- Product Discovery
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/shopzilla-domain-security.yml
- type: Website
  url: https://www.shopzilla.com
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1