Roll
Roll was a social token infrastructure platform for the creator economy, letting creators and communities mint and manage their own branded ERC-20 tokens on the Ethereum blockchain. Founded in 2017 in New York City and backed by Techstars, IOSG Ventures, and Fabric Ventures (a $10M Series A), Roll offered developer APIs and OAuth-based integrations so third-party apps could query tokens and balances. The custodial Roll app and its developer API (docs.tryroll.com / api.tryroll.com) were sunset in April 2025 and permanently shut down on 2025-05-26; the company web surface no longer resolves. Added to the API Evangelist network as a portfolio lead; this pass confirms the company is defunct with no live API surface remaining.
Roll is profiled on the APIs.io network. Tagged areas include Company, Social Tokens, Creator Economy, Blockchain, and Ethereum.
Roll’s developer surface includes engineering blog and 2 more developer resources.
Kin Score
Security Posture 1
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Access & Security 1
Authentication, authorization, and security posture
Company 2
The organization behind the API