Playbrush

Playbrush is a consumer oral-care technology brand that makes smart, gamified electric and sonic toothbrushes for children (ages 3+), pairing a Bluetooth-connected brush with a companion mobile app that turns brushing into interactive games and coaching to build good dental-hygiene habits. Founded as a UK/Austria startup and backed by Speedinvest, the Playbrush product line has since been acquired by SUNSTAR and is now sold under the GUM Playbrush brand; the former playbrush.com domain 302-redirects to a Sunstar GUM product page. Playbrush is a hardware/consumer-app company and exposes no public developer portal, API, specification, or /.well-known/ discovery surface. This profile was surfaced as a Speedinvest portfolio company and added to the API Evangelist network as a lead; enrichment confirmed there is no API surface.

Playbrush is profiled on the APIs.io network. Tagged areas include Company, Oral Care, Consumer Hardware, Smart Toothbrush, and IoT.

5.7/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyOral CareConsumer HardwareSmart ToothbrushIoTBluetoothKidsHealthGamificationConsumer Electronics

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 5.7/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/playbrush: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Resources

Company 1

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: playbrush
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/playbrush.png
name: Playbrush
description: Playbrush is a consumer oral-care technology brand that makes smart, gamified electric and sonic toothbrushes
  for children (ages 3+), pairing a Bluetooth-connected brush with a companion mobile app that turns brushing into interactive
  games and coaching to build good dental-hygiene habits. Founded as a UK/Austria startup and backed by Speedinvest, the Playbrush
  product line has since been acquired by SUNSTAR and is now sold under the GUM Playbrush brand; the former playbrush.com
  domain 302-redirects to a Sunstar GUM product page. Playbrush is a hardware/consumer-app company and exposes no public developer
  portal, API, specification, or /.well-known/ discovery surface. This profile was surfaced as a Speedinvest portfolio company
  and added to the API Evangelist network as a lead; enrichment confirmed there is no API surface.
url: https://raw.githubusercontent.com/api-evangelist/playbrush/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- speedinvest
x-tier: stub
x-tier-reason: no-api-surface
x-status: acquired-by-sunstar
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Oral Care
- Consumer Hardware
- Smart Toothbrush
- IoT
- Bluetooth
- Kids
- Health
- Gamification
- Consumer Electronics
apis: []
common:
- type: Website
  url: https://playbrush.com
  x-note: 302-redirects to https://www.sunstargum.com (GUM Playbrush product page)
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 0
  pass: local-v1