Parative

Parative was an AI-powered customer intelligence / customer behavior platform (founded 2017, Boston, MA) that surfaced product-usage signals to define ICP fit, forecast net revenue retention, and predict churn, renewal, and expansion for go-to-market and customer success teams. It was surfaced in the API Evangelist network as a portfolio company of bain-capital-ventures (sector: ai-apps). Parative was acquired by Totango on 2024-10-22 and no longer operates independently; its domain parative.com no longer resolves (no DNS/NS records) and it exposes no reachable public API, developer portal, or documentation surface. Its product API was never public: an Amplify config embedded in the company's own published npm package shows the backend was a private AWS AppSync GraphQL endpoint (us-west-2, Cognito User Pools auth) serving its React web client, and that endpoint no longer resolves either. One first-party artifact outlives the domain — the npm package @parative/library, the compiled front-end of the Parative app, last published 2024-08-07. This profile is retained as a historical company record.

Parative is profiled on the APIs.io network. Tagged areas include Company, Ai Apps, Customer Intelligence, Customer Success, and Net Revenue Retention.

🌐 Visit website 📡 Source on GitHub
5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
0 APIs
CompanyAi AppsCustomer IntelligenceCustomer SuccessNet Revenue RetentionProduct Usage AnalyticsGo To Market

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 5.0/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 5.0 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/parative: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Resources

Build 1

SDKs, sample code, and the tooling you integrate with

Packages
Packages

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: parative
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/parative.png
name: Parative
description: 'Parative was an AI-powered customer intelligence / customer behavior platform (founded 2017, Boston, MA) that
  surfaced product-usage signals to define ICP fit, forecast net revenue retention, and predict churn, renewal, and expansion
  for go-to-market and customer success teams. It was surfaced in the API Evangelist network as a portfolio company of bain-capital-ventures
  (sector: ai-apps). Parative was acquired by Totango on 2024-10-22 and no longer operates independently; its domain parative.com
  no longer resolves (no DNS/NS records) and it exposes no reachable public API, developer portal, or documentation surface.
  Its product API was never public: an Amplify config embedded in the company''s own published npm package shows the backend
  was a private AWS AppSync GraphQL endpoint (us-west-2, Cognito User Pools auth) serving its React web client, and that endpoint
  no longer resolves either. One first-party artifact outlives the domain — the npm package @parative/library, the compiled
  front-end of the Parative app, last published 2024-08-07. This profile is retained as a historical company record.'
url: https://raw.githubusercontent.com/api-evangelist/parative/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bain-capital-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
x-status: acquired
x-acquired-by: totango
x-acquired-date: '2024-10-22'
x-website-status: unresolved
tags:
- Company
- Ai Apps
- Customer Intelligence
- Customer Success
- Net Revenue Retention
- Product Usage Analytics
- Go To Market
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.parative.com/
- type: Packages
  url: packages/parative-packages.yml
x-enrichment:
  date: '2026-08-13'
  status: minimal
  artifacts_added: 2
  pass: local-v1
x-coverage:
  state: none
  reason: defunct
  detail: Parative's team and technology were acquired by Totango on 2024-10-22 and folded into Totango's Unison churn-intelligence
    line, and the company has since been fully decommissioned rather than redirected — parative.com still holds an active
    registration delegating to four Route 53 nameservers, but the hosted zone behind it is gone, so every host (apex, www,
    api, docs, developer, app) returns SERVFAIL and no HTTP connection can be opened at all; the only surviving first-party
    artifact is the npm package @parative/library, whose publishing stopped on 2024-08-07, ten weeks before the acquisition
    was announced.
  evidence:
  - url: https://parative.com/.well-known/agent-card.json
    status: 0
  - url: https://parative.com/openapi.json
    status: 0
  - url: https://www.parative.com/
    status: 0
  - url: https://registry.npmjs.org/@parative/library
    status: 200
  checked: '2026-08-13'