Parative

Parative was an AI-powered customer intelligence / customer behavior platform (founded 2017, Boston, MA) that surfaced product-usage signals to define ICP fit, forecast net revenue retention, and predict churn, renewal, and expansion for go-to-market and customer success teams. It was surfaced in the API Evangelist network as a portfolio company of bain-capital-ventures (sector: ai-apps). Parative was acquired by Totango on 2024-10-22 and no longer operates independently; its domain parative.com no longer resolves (no DNS/NS records) and it exposes no reachable public API, developer portal, or documentation surface. This profile is retained as a historical company record.

Parative is profiled on the APIs.io network. Tagged areas include Company, Ai Apps, Customer Intelligence, Customer Success, and Net Revenue Retention.

6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyAi AppsCustomer IntelligenceCustomer SuccessNet Revenue RetentionProduct Usage AnalyticsGo To Market

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 6.8/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/parative: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Resources

Company 1

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: parative
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/parative.png
name: Parative
description: 'Parative was an AI-powered customer intelligence / customer behavior platform (founded 2017, Boston, MA) that
  surfaced product-usage signals to define ICP fit, forecast net revenue retention, and predict churn, renewal, and expansion
  for go-to-market and customer success teams. It was surfaced in the API Evangelist network as a portfolio company of bain-capital-ventures
  (sector: ai-apps). Parative was acquired by Totango on 2024-10-22 and no longer operates independently; its domain parative.com
  no longer resolves (no DNS/NS records) and it exposes no reachable public API, developer portal, or documentation surface.
  This profile is retained as a historical company record.'
url: https://raw.githubusercontent.com/api-evangelist/parative/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bain-capital-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
x-status: acquired
x-acquired-by: totango
x-acquired-date: '2024-10-22'
x-website-status: unresolved
tags:
- Company
- Ai Apps
- Customer Intelligence
- Customer Success
- Net Revenue Retention
- Product Usage Analytics
- Go To Market
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.parative.com/
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 0
  pass: local-v1