Mobile Action

MobileAction is an app-store marketing intelligence platform used by 5,000+ mobile app and game companies for App Store Optimization (ASO), Apple Ads campaign management (CMP), ad-creative intelligence across 90M+ creatives, CPP (Custom Product Page) intelligence and market benchmarking. It is an InMobi Advertising company. MobileAction publishes two machine surfaces over the same intelligence core and the same credit allowance: a credit-metered REST API at https://api.mobileaction.co, authenticated with a per-account API key passed as the `token` query parameter, covering App Store and Google Play keyword and category rankings, app metadata and version timelines, reviews and review word analysis, download/revenue estimations, ad creatives, Apple Ads reporting and dashboard data; and a remote MCP server at https://mcp.mobileaction.co/mcp exposing 88 tools whose catalogue is readable anonymously. No OpenAPI document is published. API access is enterprise-only, arranged through sales, with keys issued by a Customer Success Manager. Backed by 500 Global.

Mobile Action is listed with 2 APIs on the APIs.io network. Tagged areas include Company, App Store Optimization, ASO, Mobile Marketing, and Apple Search Ads.

Mobile Action’s developer surface includes documentation, API reference, getting-started guide, authentication, support, engineering blog, pricing, and 28 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

38.0/100 thin ▬ flat Agent 14/100 agent aware Front door AI 6/6 dominant Heartbeat 64/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessEnterprise

2 APIs 1 MCP Servers 4 Agent Skills

Company App Store Optimization ASO Mobile MarketingApple Search AdsApp IntelligenceAd IntelligenceMarket Intelligence Analytics MCP Agent ToolsApp Store IntelligenceMobile Measurement

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 38.0/100 · thin

Contract Quality 0.0 / 21

Developer Ergonomics 7.2 / 17

Access Clarity 9.2 / 17

Operational Transparency 4.7 / 11

Contract Governance 1.9 / 10

Discoverability 6.4 / 9

Regulatory Posture 5.9 / 15

Agent readiness — 14/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document

8 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Developer Ergonomics scores 42.3 — up to +11.5 composite points
Contract Governance scores 18.2 — up to +9.8 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/mobile-action/apis.yml: open an issue on github.com/api-evangelist/mobile-action to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Mobile SDK Publishers (Play SDK Index, CocoaPods, ADA certification)	builds-on	26.8 (thin)	-	1

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (documented)

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

MobileAction API

Credit-metered REST intelligence API exposing App Store and Google Play keyword rankings, app metadata, ad creatives, Apple Search Ads / CPP data, and dashboard resources. Authe...

MobileAction MCP Server

Remote Model Context Protocol server exposing 88 MobileAction tools (App Store and Google Play keyword/category/app intelligence, Ad Intelligence, CPP Intelligence, Dashboard, S...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

MobileAction

Remote MCP server at mcp.mobileaction.co over HTTP requiring an API key; 88 tools listed.

MCP SERVER

Agent Skills 4

Packaged agent skills for driving this provider's APIs from an AI assistant.

Tear down a competitor's ad creative strategy

AGENT SKILL

Pull Apple Ads campaign performance and paid-keyword competition

AGENT SKILL

Track and diagnose App Store / Google Play keyword rankings

AGENT SKILL

Mine app store reviews for product signal

AGENT SKILL

Mobile Action API pricing

Rate limits

: credit period (hours, per contract; 24h in the published example)
: credit period (hours, per contract; 24h in the published example)
: credit period (hours, per contract; 24h in the published example)

All 48 limits →

Pricing Plans 1

Published pricing tiers and plan structures.

Mobile Action Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Mobile Action Rate Limits

48 limits

RATE LIMITS

Service Levels 1

Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.

Mobile Action

SLA

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Mobile Action Authentication

apiKey · 2 schemes

SECURITY

Mobile Action Domain Security

TLSv1.3 · DMARC

SECURITY

Mobile Action Trust Center

SOC 2, GDPR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Mobile Action Scopes

3 scopes · authorizationCode

3 scopes

SCOPES

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

MCPServer

AgentSkill

WellKnown

LLMsTxt

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Conventions

Lifecycle

Conformance

DataModel

ErrorCatalog

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

ToolCrosswalk

ToolCrosswalk

Packages

Packages

Access & Security 5

Authentication, authorization, and security posture

Authentication

TrustCenter

Compliance

DomainSecurity

OAuthScopes

Operate 4

Status, limits, changes, and where to get help

StatusPage

Support

RateLimits

HelpCenter

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 3

The organization behind the API

BlogRSS

BlogRSS

Website

Website

Blog

Blog

Source (apis.yml)

aid: mobile-action
name: Mobile Action
description: 'MobileAction is an app-store marketing intelligence platform used by 5,000+ mobile app and game companies for
  App Store Optimization (ASO), Apple Ads campaign management (CMP), ad-creative intelligence across 90M+ creatives, CPP (Custom
  Product Page) intelligence and market benchmarking. It is an InMobi Advertising company. MobileAction publishes two machine
  surfaces over the same intelligence core and the same credit allowance: a credit-metered REST API at https://api.mobileaction.co,
  authenticated with a per-account API key passed as the `token` query parameter, covering App Store and Google Play keyword
  and category rankings, app metadata and version timelines, reviews and review word analysis, download/revenue estimations,
  ad creatives, Apple Ads reporting and dashboard data; and a remote MCP server at https://mcp.mobileaction.co/mcp exposing
  88 tools whose catalogue is readable anonymously. No OpenAPI document is published. API access is enterprise-only, arranged
  through sales, with keys issued by a Customer Success Manager. Backed by 500 Global.'
url: https://raw.githubusercontent.com/api-evangelist/mobile-action/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: enterprise
  onboarding: sales
  trial: false
  try_now: false
  public: false
  label: Enterprise API access arranged through sales
  confidence: high
  source:
  - https://docs.mobileaction.co/guide/introduction
  - https://docs.mobileaction.co/mcp/server-setup
  - https://www.mobileaction.co/pricing/
  notes: The API introduction states "This feature is available for enterprise customers. Contact sales for further information,"
    the pricing page lists API Solutions as contact-us only, and the MCP setup page says the token is "provided by your Customer
    Success Manager." The platform products (ASO Intelligence, MobileAction CMP) do have self-serve tiers; the API does not.
  generated: '2026-08-13'
  method: searched
image: https://www.mobileaction.co/wp-content/uploads/ma-featured-image-1.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: profiled
x-tier-reason: mcp-server-and-documented-rest-surface-captured
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
x-docs-platform: vitepress
x-docs-platform-confidence: medium
x-docs-platform-checked: 2026-10-04
tags:
- Company
- App Store Optimization
- ASO
- Mobile Marketing
- Apple Search Ads
- App Intelligence
- Ad Intelligence
- Market Intelligence
- Analytics
- MCP
- Agent Tools
- App Store Intelligence
- Mobile Measurement
apis:
- name: MobileAction API
  description: Credit-metered REST intelligence API exposing App Store and Google Play keyword rankings, app metadata, ad
    creatives, Apple Search Ads / CPP data, and dashboard resources. Authenticated with an account API key passed as the `token`
    query parameter.
  humanURL: https://docs.mobileaction.co/
  baseURL: https://api.mobileaction.co
  properties:
  - type: Documentation
    url: https://docs.mobileaction.co/
  - type: GettingStarted
    url: https://docs.mobileaction.co/guide/introduction
  - type: Authentication
    url: authentication/mobile-action-authentication.yml
  - type: Conventions
    url: conventions/mobile-action-conventions.yml
  - type: RateLimits
    url: rate-limits/mobile-action-rate-limits.yml
  - type: ErrorCatalog
    url: errors/mobile-action-problem-types.yml
  - type: DataModel
    url: data-model/mobile-action-data-model.yml
- name: MobileAction MCP Server
  description: Remote Model Context Protocol server exposing 88 MobileAction tools (App Store and Google Play keyword/category/app
    intelligence, Ad Intelligence, CPP Intelligence, Dashboard, Search Ads and utility services) over streamable HTTP at MCP
    protocol 2025-06-18. Authenticated by appending the account API token to the endpoint URL; calls draw from the same credit
    allowance as the REST API. tools/list answers anonymously with full input schemas.
  humanURL: https://docs.mobileaction.co/mcp/server-setup
  baseURL: https://mcp.mobileaction.co/mcp
  properties:
  - type: MCPServer
    url: mcp/mobile-action-mcp.yml
  - type: ToolCrosswalk
    url: mcp/mobile-action-tool-crosswalk.yml
  - type: Documentation
    url: https://docs.mobileaction.co/mcp/what-is-mcp
  - type: GettingStarted
    url: https://docs.mobileaction.co/mcp/server-setup
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- url: https://www.mobileaction.co/feed/
  type: BlogRSS
- type: Website
  url: https://mobileaction.co
- type: DeveloperPortal
  url: https://docs.mobileaction.co/
- type: Documentation
  url: https://docs.mobileaction.co/
- type: APIReference
  url: https://docs.mobileaction.co/
- type: GettingStarted
  url: https://docs.mobileaction.co/guide/introduction
- type: Authentication
  url: authentication/mobile-action-authentication.yml
- type: Conventions
  url: conventions/mobile-action-conventions.yml
- type: Lifecycle
  url: lifecycle/mobile-action-lifecycle.yml
- type: StatusPage
  url: https://status.mobileaction.co
- type: Conformance
  url: conformance/mobile-action-conformance.yml
- type: LLMsTxt
  url: llms/mobile-action-llms.txt
- type: TrustCenter
  url: security/mobile-action-trust-center.yml
- type: Compliance
  url: https://trust.mobileaction.co/
- type: DomainSecurity
  url: security/mobile-action-domain-security.yml
- type: Support
  url: https://helpcenter.mobileaction.co/en
- type: Blog
  url: https://www.mobileaction.co/blog/
- type: Pricing
  url: https://www.mobileaction.co/pricing/
- type: SignUp
  url: https://app.mobileaction.co/register
- type: Login
  url: https://app.mobileaction.co/
- type: TermsOfService
  url: https://www.mobileaction.co/terms-of-service/
- type: PrivacyPolicy
  url: https://www.mobileaction.co/privacy-policy/
- type: GitHubOrganization
  url: https://github.com/mobileaction
- type: MCPServer
  url: mcp/mobile-action-mcp.yml
- type: ToolCrosswalk
  url: mcp/mobile-action-tool-crosswalk.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Packages
  url: packages/mobile-action-packages.yml
- type: WellKnown
  url: well-known/mobile-action-well-known.yml
- type: OAuthScopes
  url: scopes/mobile-action-scopes.yml
- type: RateLimits
  url: rate-limits/mobile-action-rate-limits.yml
- type: Plans
  url: plans/mobile-action-plans-pricing.yml
- type: DataModel
  url: data-model/mobile-action-data-model.yml
- type: ErrorCatalog
  url: errors/mobile-action-problem-types.yml
- type: LLMsTxt
  url: llms/mobile-action-llms-published.txt
- type: HelpCenter
  url: https://helpcenter.mobileaction.co/en
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 13
  pass: local-v1

Mobile Action API — frequently asked questions

Does Mobile Action have an API?

Yes. APIs.io lists 2 APIs from Mobile Action, including MobileAction API and MobileAction MCP Server.

How do I authenticate with the Mobile Action API?

Mobile Action uses bearer-token authentication (apiKey · 2 schemes). The details are profiled on APIs.io as Mobile Action Authentication.

Does Mobile Action have an MCP server?

Yes. APIs.io lists 1 MCP server for Mobile Action: Remote MCP server at mcp.mobileaction.co over HTTP requiring an API key; 88 tools listed.

Is the Mobile Action API ready for AI agents?

Mobile Action has a Kin Score of 38.0 out of 100 (thin) and an Agent Readiness score of 13.8 (agent-aware), scored by API Evangelist on 2026-11-06.

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