Mobile Action website screenshot

Mobile Action

MobileAction is an app-store marketing intelligence platform used by 5,000+ mobile app and game companies for App Store Optimization (ASO), Apple Ads campaign management (CMP), ad-creative intelligence across 90M+ creatives, CPP (Custom Product Page) intelligence and market benchmarking. It is an InMobi Advertising company. MobileAction publishes two machine surfaces over the same intelligence core and the same credit allowance: a credit-metered REST API at https://api.mobileaction.co, authenticated with a per-account API key passed as the `token` query parameter, covering App Store and Google Play keyword and category rankings, app metadata and version timelines, reviews and review word analysis, download/revenue estimations, ad creatives, Apple Ads reporting and dashboard data; and a remote MCP server at https://mcp.mobileaction.co/mcp exposing 88 tools whose catalogue is readable anonymously. No OpenAPI document is published. API access is enterprise-only, arranged through sales, with keys issued by a Customer Success Manager. Backed by 500 Global.

Mobile Action publishes 2 APIs on the APIs.io network. Tagged areas include Company, App Store Optimization, ASO, Mobile Marketing, and Apple Search Ads.

Mobile Action’s developer surface includes documentation, API reference, getting-started guide, authentication, support, engineering blog, pricing, and 27 more developer resources.

41.5/100 thin ▲ 7.1 Agent 31/100 agent aware Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
AccessEnterprise
2 APIs 1 MCP Servers
CompanyApp Store OptimizationASOMobile MarketingApple Search AdsApp IntelligenceAd IntelligenceMarket IntelligenceAnalyticsMCPAgent ToolsApp Store IntelligenceMobile Measurement

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 41.5/100 · thin
Contract Quality 0.0 / 25
Developer Ergonomics 13.5 / 20
Commercial Clarity 12.1 / 20
Operational Transparency 6.8 / 13
Governance 1.5 / 12
Discoverability 7.6 / 10
Agent readiness — 31/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/mobile-action: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

MobileAction API

Credit-metered REST intelligence API exposing App Store and Google Play keyword rankings, app metadata, ad creatives, Apple Search Ads / CPP data, and dashboard resources. Authe...

MobileAction MCP Server

Remote Model Context Protocol server exposing 88 MobileAction tools (App Store and Google Play keyword/category/app intelligence, Ad Intelligence, CPP Intelligence, Dashboard, S...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Mobile Action Rate Limits

48 limits

RATE LIMITS

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Mobile Action Authentication

apiKey · 2 schemes

SECURITY

Mobile Action Domain Security

TLSv1.3 · DMARC

SECURITY

Mobile Action Trust Center

SOC 2, GDPR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Mobile Action Scopes

3 scopes · authorizationCode

3 scopes

SCOPES

Resources

Get Started 4

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Build 3

SDKs, sample code, and the tooling you integrate with

Access & Security 5

Authentication, authorization, and security posture

Operate 4

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: mobile-action
name: Mobile Action
description: 'MobileAction is an app-store marketing intelligence platform used by 5,000+ mobile app and game companies for
  App Store Optimization (ASO), Apple Ads campaign management (CMP), ad-creative intelligence across 90M+ creatives, CPP (Custom
  Product Page) intelligence and market benchmarking. It is an InMobi Advertising company. MobileAction publishes two machine
  surfaces over the same intelligence core and the same credit allowance: a credit-metered REST API at https://api.mobileaction.co,
  authenticated with a per-account API key passed as the `token` query parameter, covering App Store and Google Play keyword
  and category rankings, app metadata and version timelines, reviews and review word analysis, download/revenue estimations,
  ad creatives, Apple Ads reporting and dashboard data; and a remote MCP server at https://mcp.mobileaction.co/mcp exposing
  88 tools whose catalogue is readable anonymously. No OpenAPI document is published. API access is enterprise-only, arranged
  through sales, with keys issued by a Customer Success Manager. Backed by 500 Global.'
url: https://raw.githubusercontent.com/api-evangelist/mobile-action/refs/heads/main/apis.yml
accessModel:
  pricing: enterprise
  onboarding: sales
  trial: false
  try_now: false
  public: false
  label: Enterprise API access arranged through sales
  confidence: high
  source:
  - https://docs.mobileaction.co/guide/introduction
  - https://docs.mobileaction.co/mcp/server-setup
  - https://www.mobileaction.co/pricing/
  notes: The API introduction states "This feature is available for enterprise customers. Contact sales for further information,"
    the pricing page lists API Solutions as contact-us only, and the MCP setup page says the token is "provided by your Customer
    Success Manager." The platform products (ASO Intelligence, MobileAction CMP) do have self-serve tiers; the API does not.
  generated: '2026-08-13'
  method: searched
image: https://www.mobileaction.co/wp-content/uploads/ma-featured-image-1.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: profiled
x-tier-reason: mcp-server-and-documented-rest-surface-captured
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- App Store Optimization
- ASO
- Mobile Marketing
- Apple Search Ads
- App Intelligence
- Ad Intelligence
- Market Intelligence
- Analytics
- MCP
- Agent Tools
- App Store Intelligence
- Mobile Measurement
apis:
- name: MobileAction API
  description: Credit-metered REST intelligence API exposing App Store and Google Play keyword rankings, app metadata, ad
    creatives, Apple Search Ads / CPP data, and dashboard resources. Authenticated with an account API key passed as the `token`
    query parameter.
  humanURL: https://docs.mobileaction.co/
  baseURL: https://api.mobileaction.co
  properties:
  - type: Documentation
    url: https://docs.mobileaction.co/
  - type: GettingStarted
    url: https://docs.mobileaction.co/guide/introduction
  - type: Authentication
    url: authentication/mobile-action-authentication.yml
  - type: Conventions
    url: conventions/mobile-action-conventions.yml
  - type: RateLimits
    url: rate-limits/mobile-action-rate-limits.yml
  - type: ErrorCatalog
    url: errors/mobile-action-problem-types.yml
  - type: DataModel
    url: data-model/mobile-action-data-model.yml
- name: MobileAction MCP Server
  description: Remote Model Context Protocol server exposing 88 MobileAction tools (App Store and Google Play keyword/category/app
    intelligence, Ad Intelligence, CPP Intelligence, Dashboard, Search Ads and utility services) over streamable HTTP at MCP
    protocol 2025-06-18. Authenticated by appending the account API token to the endpoint URL; calls draw from the same credit
    allowance as the REST API. tools/list answers anonymously with full input schemas.
  humanURL: https://docs.mobileaction.co/mcp/server-setup
  baseURL: https://mcp.mobileaction.co/mcp
  properties:
  - type: MCPServer
    url: mcp/mobile-action-mcp.yml
  - type: ToolCrosswalk
    url: mcp/mobile-action-tool-crosswalk.yml
  - type: Documentation
    url: https://docs.mobileaction.co/mcp/what-is-mcp
  - type: GettingStarted
    url: https://docs.mobileaction.co/mcp/server-setup
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://mobileaction.co
- type: DeveloperPortal
  url: https://docs.mobileaction.co/
- type: Documentation
  url: https://docs.mobileaction.co/
- type: APIReference
  url: https://docs.mobileaction.co/
- type: GettingStarted
  url: https://docs.mobileaction.co/guide/introduction
- type: Authentication
  url: authentication/mobile-action-authentication.yml
- type: Conventions
  url: conventions/mobile-action-conventions.yml
- type: Lifecycle
  url: lifecycle/mobile-action-lifecycle.yml
- type: StatusPage
  url: https://status.mobileaction.co
- type: Conformance
  url: conformance/mobile-action-conformance.yml
- type: LLMsTxt
  url: llms/mobile-action-llms.txt
- type: TrustCenter
  url: security/mobile-action-trust-center.yml
- type: Compliance
  url: https://trust.mobileaction.co/
- type: DomainSecurity
  url: security/mobile-action-domain-security.yml
- type: Support
  url: https://helpcenter.mobileaction.co/en
- type: Blog
  url: https://www.mobileaction.co/blog/
- type: Pricing
  url: https://www.mobileaction.co/pricing/
- type: SignUp
  url: https://app.mobileaction.co/register
- type: Login
  url: https://app.mobileaction.co/
- type: TermsOfService
  url: https://www.mobileaction.co/terms-of-service/
- type: PrivacyPolicy
  url: https://www.mobileaction.co/privacy-policy/
- type: GitHubOrganization
  url: https://github.com/mobileaction
- type: MCPServer
  url: mcp/mobile-action-mcp.yml
- type: ToolCrosswalk
  url: mcp/mobile-action-tool-crosswalk.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Packages
  url: packages/mobile-action-packages.yml
- type: WellKnown
  url: well-known/mobile-action-well-known.yml
- type: OAuthScopes
  url: scopes/mobile-action-scopes.yml
- type: RateLimits
  url: rate-limits/mobile-action-rate-limits.yml
- type: Plans
  url: plans/mobile-action-plans-pricing.yml
- type: DataModel
  url: data-model/mobile-action-data-model.yml
- type: ErrorCatalog
  url: errors/mobile-action-problem-types.yml
- type: LLMsTxt
  url: llms/mobile-action-llms-published.txt
- type: HelpCenter
  url: https://helpcenter.mobileaction.co/en
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 13
  pass: local-v1