Hayneedle (formerly NetShops) was an online retailer of home goods, furniture, and outdoor products, founded as NetShops in Omaha, Nebraska in 2002 and rebranded to Hayneedle.com in 2009. It grew into a large specialty e-commerce operator running hundreds of niche home-and-lifestyle storefronts, and was acquired by Jet.com in 2016 for roughly $90 million, becoming a Walmart subsidiary after Walmart bought Jet.com. The standalone brand was subsequently wound down and hayneedle.com now redirects into walmart.com. It was listed as an Insight Partners portfolio company and added to the API Evangelist network as a lead. Enrichment found no first-party public developer surface (no API docs, OpenAPI, SDKs, MCP server, or event surface); the only signal captured is honest DNS/TLS domain-security data for the still-resolving redirect domain.
hayneedle.com (formerly know as NetShops) is profiled on the APIs.io network. Tagged areas include Company, Retail, E-Commerce, Home Goods, and Furniture.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
aid: hayneedlecom-formerly-know-as-netshops
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source:
- url: http://www.hayneedle.com/
status: 307
note: declared website redirects to https://www.walmart.com/cp/9791062 — a different registrable domain (hayneedle.com
-> walmart.com), possible rename or acquisition (probed 2026-09-03, roadmap#169)
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/hayneedlecom-formerly-know-as-netshops.png
name: hayneedle.com (formerly know as NetShops)
description: Hayneedle (formerly NetShops) was an online retailer of home goods, furniture, and outdoor products, founded
as NetShops in Omaha, Nebraska in 2002 and rebranded to Hayneedle.com in 2009. It grew into a large specialty e-commerce
operator running hundreds of niche home-and-lifestyle storefronts, and was acquired by Jet.com in 2016 for roughly $90 million,
becoming a Walmart subsidiary after Walmart bought Jet.com. The standalone brand was subsequently wound down and hayneedle.com
now redirects into walmart.com. It was listed as an Insight Partners portfolio company and added to the API Evangelist network
as a lead. Enrichment found no first-party public developer surface (no API docs, OpenAPI, SDKs, MCP server, or event surface);
the only signal captured is honest DNS/TLS domain-security data for the still-resolving redirect domain.
url: https://raw.githubusercontent.com/api-evangelist/hayneedlecom-formerly-know-as-netshops/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Retail
- E-Commerce
- Home Goods
- Furniture
- Defunct
tags_raw:
- Company
- Retail
- E-commerce
- Home Goods
- Furniture
- Defunct
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: ParentCompany
url: https://apis.io/providers/jet/
name: Jet
x-relationship: acquired
x-evidence: It grew into a large specialty e-commerce operator running hundreds of niche home-and-lifestyle storefronts,
and was acquired by Jet.com in 2016 for roughly $90 million, becoming a Walmart subsidiary after Walmart bought Jet.
- type: DomainSecurity
url: security/hayneedlecom-formerly-know-as-netshops-domain-security.yml
- type: Website
url: http://www.hayneedle.com/
x-enrichment:
date: '2026-07-19'
status: backfilled
pass: local-v1
note: backfilled from .gitignore signal + verified work evidence
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