Google Content API for Shopping

The Content API for Shopping allows apps to interact directly with the Google Merchant Center platform, enabling management of product listings, account information, data feeds, inventory, orders, and promotions. It provides programmatic access to create, update, and delete products, manage shipping and tax settings, handle order workflows, and access reporting data for Google Shopping.

Google Content API for Shopping publishes 4 API contracts indexed on the APIs.io network, including Accounts API, Orders API, Products API, and 1 more. Tagged areas include E-Commerce, Google Shopping, Merchant Center, Product Listings, and Retail.

The Google Content API for Shopping catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

Google Content API for Shopping’s developer surface includes developer portal, getting-started guide, documentation, authentication, pricing, support, and 14 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

43.4/100 developing ▬ flat Agent 20/100 agent aware saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

1 published contract

E-Commerce Google ShoppingMerchant CenterProduct ListingsRetail Shopping

What this lets a business do 1

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Product Information Management

BC-2370

Products

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 43.4/100 · developing

Contract Quality 10.1 / 19

Developer Ergonomics 6.6 / 15

Access Clarity 6.3 / 15

Operational Transparency 3.3 / 10

Contract Governance 0.9 / 9

Discoverability 5.0 / 8

Regulatory Posture 4.2 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 20/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Payments regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document

9 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 53.8 — up to +11.6 composite points
Access Clarity scores 42.1 — up to +11.6 composite points
Developer Ergonomics scores 44.0 — up to +11.2 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/google-shopping/apis.yml: open an issue on github.com/api-evangelist/google-shopping to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Amazon Seller Ecosystem (Selling Partner Appstore, Amazon Ads partners)	regulated	19.2 (thin)	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

OpenAPI

measured — observed by APIs.io (published)

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Google Content API for Shopping Accounts API

Manage merchant accounts

Google Content API for Shopping Orders API

Manage orders

Google Content API for Shopping Products API

Manage product listings

Google Content API for Shopping Data Feeds API

Manage data feeds

Postman Collections 4

Ready-to-run Postman collections for exercising this provider's APIs.

Google Content API for Shopping Accounts API

POSTMAN

Google Content API for Shopping Accounts Datafeeds API

POSTMAN

Google Content API for Shopping Accounts Orders API

POSTMAN

Google Content API for Shopping Accounts Products API

POSTMAN

Open Collections 5

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Google Content API for Shopping Accounts API

OPEN COLLECTION

Google Content API for Shopping Accounts Datafeeds API

OPEN COLLECTION

Google Content API for Shopping Accounts Orders API

OPEN COLLECTION

Google Content API for Shopping Accounts Products API

OPEN COLLECTION

Google Content API for Shopping

OPEN COLLECTION

Google Content API for Shopping pricing

Prices published by Google Content API for Shopping, read 2026-10-28 from support.google.com/merchants/answer/12159157?visit_id=639....

Plan	Price
Merchant Center	Merchant Center is a free tool Includes: Upload and manage product data; products appear across Google Search, Maps, YouTube for free

Plan details, limits and sources →

Rate limits

Free Tier Default: 10 requests per minute
Free Tier Monthly Quota: 1000 requests per month
Professional Tier Default: 100 requests per minute

Compiled by API Evangelist, not yet checked against Google Content API for Shopping's documentation. All 5 limits →

Pricing Plans 1

Published pricing tiers and plan structures.

Google Shopping Plans Pricing

1 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Google Shopping Rate Limits

5 limits

RATE LIMITS

Service Levels 1

Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.

Google Content API for Shopping

SLA

FinOps 1

Cost, billing, and metering signals for API financial operations.

Google Shopping Finops

FINOPS

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Google Shopping Context

0 classes · 11 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Google Content API for Shopping — jsonschema rules

5 rules · 3 warnings 2 info

SPECTRAL

JSON Schema 1

Standalone JSON Schema definitions for this provider's data models.

Google Content API for Shopping Schema

0 properties

JSON SCHEMA

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Google Shopping Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Google Shopping Vulnerability Disclosure

security.txt · contact published

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Google Shopping Agentic Access

7 operations · 2 acting

AGENTIC

Resources

Get Started 2

Portal, sign-up, and the first successful call

Portal

Portal

GettingStarted

GettingStarted

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

JSONLD

JSONLD

Build 1

SDKs, sample code, and the tooling you integrate with

PostmanWorkspace

PostmanWorkspace

Access & Security 3

Authentication, authorization, and security posture

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 3

Status, limits, changes, and where to get help

RateLimits

RateLimits

StatusPage

StatusPage

Support

Support

Commercial 5

Pricing, plans, and the legal terms of use

Plans

FinOps

Pricing

TermsOfService

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

LinkedIn

Other 1

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

Source (apis.yml)

aid: google-shopping
name: Google Content API for Shopping
description: The Content API for Shopping allows apps to interact directly with the Google Merchant Center platform, enabling
  management of product listings, account information, data feeds, inventory, orders, and promotions. It provides programmatic
  access to create, update, and delete products, manage shipping and tax settings, handle order workflows, and access reporting
  data for Google Shopping.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - plans
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/google-shopping.png
url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/apis.yml
created: '2026-03-13'
modified: '2026-05-19'
specificationVersion: '0.23'
type: Index
tags:
- E-Commerce
- Google Shopping
- Merchant Center
- Product Listings
- Retail
- Shopping
apis:
- aid: google-shopping:google-shopping-accounts-api
  name: Google Content API for Shopping Accounts API
  description: Manage merchant accounts
  humanURL: https://developers.google.com/shopping-content
  baseURL: https://shoppingcontent.googleapis.com/content/v2.1
  tags:
  - Account
  tags_raw:
  - Accounts
  properties:
  - type: OpenAPI
    url: openapi/google-shopping-accounts-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/shopping-content/reference/rest
  - type: Authentication
    url: https://developers.google.com/shopping-content/guides/how-tos/authorizing
  - type: GettingStarted
    url: https://developers.google.com/shopping-content/guides/quickstart
  - type: JSONSchema
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-schema/google-shopping.json
  - type: JSONLD
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-ld/google-shopping.jsonld
- aid: google-shopping:google-shopping-orders-api
  name: Google Content API for Shopping Orders API
  description: Manage orders
  humanURL: https://developers.google.com/shopping-content
  baseURL: https://shoppingcontent.googleapis.com/content/v2.1
  tags:
  - Order
  tags_raw:
  - Orders
  properties:
  - type: OpenAPI
    url: openapi/google-shopping-orders-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/shopping-content/reference/rest
  - type: Authentication
    url: https://developers.google.com/shopping-content/guides/how-tos/authorizing
  - type: GettingStarted
    url: https://developers.google.com/shopping-content/guides/quickstart
  - type: JSONSchema
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-schema/google-shopping.json
  - type: JSONLD
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-ld/google-shopping.jsonld
- aid: google-shopping:google-shopping-products-api
  name: Google Content API for Shopping Products API
  description: Manage product listings
  humanURL: https://developers.google.com/shopping-content
  baseURL: https://shoppingcontent.googleapis.com/content/v2.1
  tags:
  - Product
  tags_raw:
  - Products
  properties:
  - type: OpenAPI
    url: openapi/google-shopping-products-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/shopping-content/reference/rest
  - type: Authentication
    url: https://developers.google.com/shopping-content/guides/how-tos/authorizing
  - type: GettingStarted
    url: https://developers.google.com/shopping-content/guides/quickstart
  - type: JSONSchema
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-schema/google-shopping.json
  - type: JSONLD
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-ld/google-shopping.jsonld
- aid: google-shopping:google-shopping-data-feeds-api
  name: Google Content API for Shopping Data Feeds API
  description: Manage data feeds
  humanURL: https://developers.google.com/shopping-content
  baseURL: https://shoppingcontent.googleapis.com/content/v2.1
  tags:
  - Data Feed
  tags_raw:
  - Data Feeds
  properties:
  - type: OpenAPI
    url: openapi/google-shopping-data-feeds-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/shopping-content/reference/rest
  - type: Authentication
    url: https://developers.google.com/shopping-content/guides/how-tos/authorizing
  - type: GettingStarted
    url: https://developers.google.com/shopping-content/guides/quickstart
  - type: JSONSchema
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-schema/google-shopping.json
  - type: JSONLD
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-ld/google-shopping.jsonld
common:
- type: Plans
  url: plans/google-shopping-plans-pricing.yml
- type: RateLimits
  url: rate-limits/google-shopping-rate-limits.yml
- type: FinOps
  url: finops/google-shopping-finops.yml
- type: Website
  url: https://www.google.com/
- type: CapabilityMap
  url: capabilities/google-shopping-capability-edges.yml
  name: Google Content API for Shopping Business Capability Map
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/google-content-api-for-shopping/overview
- type: AgenticAccess
  url: agentic-access/google-shopping-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/google-shopping-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/google-shopping-domain-security.yml
- type: LinkedIn
  url: https://www.linkedin.com/showcase/google-shopping
- type: Portal
  url: https://developers.google.com/shopping-content
- type: GettingStarted
  url: https://developers.google.com/shopping-content/guides/quickstart
- type: Documentation
  url: https://developers.google.com/shopping-content
- type: Authentication
  url: https://developers.google.com/shopping-content/guides/how-tos/authorizing
- type: Pricing
  url: https://support.google.com/merchants/answer/188493
- type: TermsOfService
  url: https://developers.google.com/terms
- type: PrivacyPolicy
  url: https://policies.google.com/privacy
- type: StatusPage
  url: https://status.cloud.google.com/
- type: Support
  url: https://developers.google.com/shopping-content/guides/support
- type: JSONLD
  url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-ld/google-shopping.jsonld
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-parent: google
x-relationship: product

Google Content API for Shopping — frequently asked questions

Does Google Content API for Shopping have an API?

Yes. APIs.io lists 4 APIs from Google Content API for Shopping, including Google Content API for Shopping Accounts API, Google Content API for Shopping Orders API and Google Content API for Shopping Products API, and 1 more.

Is there an OpenAPI specification for the Google Content API for Shopping?

Yes. APIs.io indexes 4 OpenAPI specifications for Google Content API for Shopping, each linked for download from this page.

How do I authenticate with the Google Content API for Shopping?

Google Content API for Shopping uses bearer-token authentication.

How much does the Google Content API for Shopping cost?

Google Content API for Shopping publishes its prices; its Merchant Center plan is Merchant Center is a free tool as of 2026-10-28. APIs.io lists 1 pricing plan for Google Content API for Shopping, with each plan's price, limits and inclusions under Pricing on this page.

Is the Google Content API for Shopping ready for AI agents?

Google Content API for Shopping has a Kin Score of 43.4 out of 100 (developing) and an Agent Readiness score of 19.6 (agent-aware), scored by API Evangelist on 2026-11-06.

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