Google Content API for Shopping

The Content API for Shopping allows apps to interact directly with the Google Merchant Center platform, enabling management of product listings, account information, data feeds, inventory, orders, and promotions. It provides programmatic access to create, update, and delete products, manage shipping and tax settings, handle order workflows, and access reporting data for Google Shopping.

Google Content API for Shopping publishes 4 APIs on the APIs.io network, including Accounts API, Datafeeds API, Orders API, and 1 more. Tagged areas include E-Commerce, Google Shopping, Merchant Center, Product Listings, and Retail.

The Google Content API for Shopping catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

Google Content API for Shopping’s developer surface includes developer portal, getting-started guide, documentation, authentication, pricing, support, and 9 more developer resources.

🌐 Visit website 📡 Source on GitHub

60.4/100 strong ▬ flat Agent 31/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6

AccessFreemium

4 APIs

E-CommerceGoogle ShoppingMerchant CenterProduct ListingsRetailShopping

Kin Score

Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6

Composite quality — 60.4/100 · strong

Contract Quality 16.1 / 25

Developer Ergonomics 9.6 / 20

Commercial Clarity 14.2 / 20

Operational Transparency 6.2 / 13

Governance 7.0 / 12

Discoverability 7.4 / 10

Agent readiness — 31/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/google-shopping: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Rate Limits 1

Documented rate limits and quota policies.

Google Shopping Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

JSON Schema 1

Standalone JSON Schema definitions for this provider's data models.

Get Started 2

Portal, sign-up, and the first successful call

Portal

Portal

GettingStarted

GettingStarted

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

JSONLD

JSONLD

Build 1

SDKs, sample code, and the tooling you integrate with

PostmanWorkspace

PostmanWorkspace

Access & Security 3

Authentication, authorization, and security posture

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 2

Status, limits, changes, and where to get help

StatusPage

StatusPage

Support

Support

Commercial 3

Pricing, plans, and the legal terms of use

Pricing

Pricing

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 1

The organization behind the API

LinkedIn

Source (apis.yml)

aid: google-shopping
name: Google Content API for Shopping
description: The Content API for Shopping allows apps to interact directly with the Google Merchant Center platform, enabling
  management of product listings, account information, data feeds, inventory, orders, and promotions. It provides programmatic
  access to create, update, and delete products, manage shipping and tax settings, handle order workflows, and access reporting
  data for Google Shopping.
accessModel:
  pricing: freemium
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Freemium
  confidence: medium
  source:
  - plans
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/google-shopping.png
url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/apis.yml
created: '2026-03-13'
modified: '2026-05-19'
specificationVersion: '0.19'
type: Index
tags:
- E-Commerce
- Google Shopping
- Merchant Center
- Product Listings
- Retail
- Shopping
apis:
- aid: google-shopping:google-shopping-accounts-api
  name: Google Content API for Shopping Accounts API
  description: Manage merchant accounts
  humanURL: https://developers.google.com/shopping-content
  baseURL: https://shoppingcontent.googleapis.com/content/v2.1
  tags:
  - Accounts
  properties:
  - type: OpenAPI
    url: openapi/google-shopping-accounts-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/shopping-content/reference/rest
  - type: Authentication
    url: https://developers.google.com/shopping-content/guides/how-tos/authorizing
  - type: GettingStarted
    url: https://developers.google.com/shopping-content/guides/quickstart
  - type: JSONSchema
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-schema/google-shopping.json
  - type: JSONLD
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-ld/google-shopping.jsonld
- aid: google-shopping:google-shopping-datafeeds-api
  name: Google Content API for Shopping Datafeeds API
  description: Manage data feeds
  humanURL: https://developers.google.com/shopping-content
  baseURL: https://shoppingcontent.googleapis.com/content/v2.1
  tags:
  - Datafeeds
  properties:
  - type: OpenAPI
    url: openapi/google-shopping-datafeeds-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/shopping-content/reference/rest
  - type: Authentication
    url: https://developers.google.com/shopping-content/guides/how-tos/authorizing
  - type: GettingStarted
    url: https://developers.google.com/shopping-content/guides/quickstart
  - type: JSONSchema
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-schema/google-shopping.json
  - type: JSONLD
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-ld/google-shopping.jsonld
- aid: google-shopping:google-shopping-orders-api
  name: Google Content API for Shopping Orders API
  description: Manage orders
  humanURL: https://developers.google.com/shopping-content
  baseURL: https://shoppingcontent.googleapis.com/content/v2.1
  tags:
  - Orders
  properties:
  - type: OpenAPI
    url: openapi/google-shopping-orders-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/shopping-content/reference/rest
  - type: Authentication
    url: https://developers.google.com/shopping-content/guides/how-tos/authorizing
  - type: GettingStarted
    url: https://developers.google.com/shopping-content/guides/quickstart
  - type: JSONSchema
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-schema/google-shopping.json
  - type: JSONLD
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-ld/google-shopping.jsonld
- aid: google-shopping:google-shopping-products-api
  name: Google Content API for Shopping Products API
  description: Manage product listings
  humanURL: https://developers.google.com/shopping-content
  baseURL: https://shoppingcontent.googleapis.com/content/v2.1
  tags:
  - Products
  properties:
  - type: OpenAPI
    url: openapi/google-shopping-products-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/shopping-content/reference/rest
  - type: Authentication
    url: https://developers.google.com/shopping-content/guides/how-tos/authorizing
  - type: GettingStarted
    url: https://developers.google.com/shopping-content/guides/quickstart
  - type: JSONSchema
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-schema/google-shopping.json
  - type: JSONLD
    url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-ld/google-shopping.jsonld
common:
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/google-content-api-for-shopping/overview
- type: AgenticAccess
  url: agentic-access/google-shopping-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/google-shopping-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/google-shopping-domain-security.yml
- type: LinkedIn
  url: https://www.linkedin.com/showcase/google-shopping
- type: Portal
  url: https://developers.google.com/shopping-content
- type: GettingStarted
  url: https://developers.google.com/shopping-content/guides/quickstart
- type: Documentation
  url: https://developers.google.com/shopping-content
- type: Authentication
  url: https://developers.google.com/shopping-content/guides/how-tos/authorizing
- type: Pricing
  url: https://support.google.com/merchants/answer/188493
- type: TermsOfService
  url: https://developers.google.com/terms
- type: PrivacyPolicy
  url: https://policies.google.com/privacy
- type: StatusPage
  url: https://status.cloud.google.com/
- type: Support
  url: https://developers.google.com/shopping-content/guides/support
- type: JSONLD
  url: https://raw.githubusercontent.com/api-evangelist/google-shopping/refs/heads/main/json-ld/google-shopping.jsonld
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

Google Content API for Shopping

APIs 4

Postman Collections 4

Open Collections 1

Pricing Plans 1