Google Merchant Center website screenshot

Google Merchant Center

The Google Merchant API enables programmatic management of Merchant Center accounts including product data, inventories, promotions, reports, conversions, and order tracking. It replaces the Content API for Shopping and provides access to manage product feeds, local and regional inventory, and shopping campaign data.

Google Merchant Center publishes 5 APIs on the APIs.io network, including Accounts API, Inventories API, Products API, and 2 more. Tagged areas include E-Commerce, Google Shopping, Inventory, Merchant Center, and Products.

The Google Merchant Center catalog on APIs.io includes 2 Spectral governance rulesets.

Google Merchant Center’s developer surface includes authentication, developer portal, getting-started guide, documentation, pricing, support, and 11 more developer resources.

🌐 Visit website 📡 Source on GitHub
60.9/100 strong ▬ flat Agent 31/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6
AccessFreemiumSelf serve⚡ Free to try
5 APIs
E-CommerceGoogle ShoppingInventoryMerchant CenterProductsPromotionsShopping

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6
Composite quality — 60.9/100 · strong
Contract Quality 15.9 / 25
Developer Ergonomics 9.6 / 20
Commercial Clarity 14.2 / 20
Operational Transparency 6.8 / 13
Governance 7.0 / 12
Discoverability 7.4 / 10
Agent readiness — 31/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/google-merchant-center: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 5

Individual APIs this provider publishes, each with its own machine-readable definition.

Google Merchant Center Accounts API

The Accounts API from Google Merchant Center — 1 operation(s) for accounts.

Google Merchant Center Inventories API

The Inventories API from Google Merchant Center — 1 operation(s) for inventories.

Google Merchant Center Products API

The Products API from Google Merchant Center — 2 operation(s) for products.

Google Merchant Center Promotions API

The Promotions API from Google Merchant Center — 1 operation(s) for promotions.

Google Merchant Center Reports API

The Reports API from Google Merchant Center — 1 operation(s) for reports.

Postman Collections 5

Ready-to-run Postman collections for exercising this provider's APIs.

Google Merchant Center Google Merchant Accounts API

POSTMAN

Google Merchant Center Google Merchant Accounts Inventories API

POSTMAN

Google Merchant Center Google Merchant Accounts Products API

POSTMAN

Google Merchant Center Google Merchant Accounts Promotions API

POSTMAN

Google Merchant Center Google Merchant Accounts Reports API

POSTMAN

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Google Merchant Center Google Merchant API

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Google Merchant Center Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Google Merchant Center Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Google Merchant Center Finops

FINOPS

Spectral Rules 2

Spectral governance rulesets for linting and validating these APIs.

Google Merchant Center API Rules

5 rules · 3 warnings 2 info

SPECTRAL

Google Merchant Center API Rules

18 rules · 11 errors 5 warnings 2 info

SPECTRAL

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Google Merchant Center Authentication

oauth2 · 1 scheme

SECURITY

Google Merchant Center Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Google Merchant Center Vulnerability Disclosure

security.txt · contact published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Google Merchant Center Scopes

1 scope · authorizationCode

1 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Google Merchant Center Agentic Access

7 operations · 4 acting

7 operations · 4 acting

AGENTIC

Resources

Get Started 2

Portal, sign-up, and the first successful call

Portal
Portal
 GettingStarted
GettingStarted

Documentation 1

Reference material describing how the API behaves

Documentation
Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

JSONLD
JSONLD

Build 2

SDKs, sample code, and the tooling you integrate with

PostmanWorkspace
PostmanWorkspace
 GitHubOrganization
GitHubOrganization

Access & Security 5

Authentication, authorization, and security posture

VulnerabilityDisclosure
VulnerabilityDisclosure
 DomainSecurity
DomainSecurity
 Authentication
Authentication
 OAuthScopes
OAuthScopes
 Authentication
Authentication

Operate 2

Status, limits, changes, and where to get help

StatusPage
StatusPage
 Support
Support

Commercial 3

Pricing, plans, and the legal terms of use

Pricing
Pricing
 TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Source (apis.yml)

apis.yml Raw ↑ 
aid: google-merchant-center
name: Google Merchant Center
description: The Google Merchant API enables programmatic management of Merchant Center accounts including product data, inventories,
  promotions, reports, conversions, and order tracking. It replaces the Content API for Shopping and provides access to manage
  product feeds, local and regional inventory, and shopping campaign data.
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/google-merchant-center.png
url: https://raw.githubusercontent.com/api-evangelist/google-merchant-center/refs/heads/main/apis.yml
created: '2026-03-13'
modified: '2026-05-19'
specificationVersion: '0.19'
type: Index
tags:
- E-Commerce
- Google Shopping
- Inventory
- Merchant Center
- Products
- Promotions
- Shopping
apis:
- aid: google-merchant-center:google-merchant-center-accounts-api
  name: Google Merchant Center Accounts API
  description: The Accounts API from Google Merchant Center — 1 operation(s) for accounts.
  humanURL: https://developers.google.com/merchant/api/overview
  baseURL: https://merchantapi.googleapis.com
  tags:
  - Accounts
  properties:
  - type: OpenAPI
    url: openapi/google-merchant-center-accounts-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/merchant/api/reference/rest
  - type: Authentication
    url: https://developers.google.com/merchant/api/guides/authentication
  - type: GettingStarted
    url: https://developers.google.com/shopping-content/guides/quickstart
  - type: JSONSchema
    url: json-schema/json-schema.yml
  - type: JSONLD
    url: json-ld/json-ld.yml
- aid: google-merchant-center:google-merchant-center-inventories-api
  name: Google Merchant Center Inventories API
  description: The Inventories API from Google Merchant Center — 1 operation(s) for inventories.
  humanURL: https://developers.google.com/merchant/api/overview
  baseURL: https://merchantapi.googleapis.com
  tags:
  - Inventories
  properties:
  - type: OpenAPI
    url: openapi/google-merchant-center-inventories-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/merchant/api/reference/rest
  - type: Authentication
    url: https://developers.google.com/merchant/api/guides/authentication
  - type: GettingStarted
    url: https://developers.google.com/shopping-content/guides/quickstart
  - type: JSONSchema
    url: json-schema/json-schema.yml
  - type: JSONLD
    url: json-ld/json-ld.yml
- aid: google-merchant-center:google-merchant-center-products-api
  name: Google Merchant Center Products API
  description: The Products API from Google Merchant Center — 2 operation(s) for products.
  humanURL: https://developers.google.com/merchant/api/overview
  baseURL: https://merchantapi.googleapis.com
  tags:
  - Products
  properties:
  - type: OpenAPI
    url: openapi/google-merchant-center-products-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/merchant/api/reference/rest
  - type: Authentication
    url: https://developers.google.com/merchant/api/guides/authentication
  - type: GettingStarted
    url: https://developers.google.com/shopping-content/guides/quickstart
  - type: JSONSchema
    url: json-schema/json-schema.yml
  - type: JSONLD
    url: json-ld/json-ld.yml
- aid: google-merchant-center:google-merchant-center-promotions-api
  name: Google Merchant Center Promotions API
  description: The Promotions API from Google Merchant Center — 1 operation(s) for promotions.
  humanURL: https://developers.google.com/merchant/api/overview
  baseURL: https://merchantapi.googleapis.com
  tags:
  - Promotions
  properties:
  - type: OpenAPI
    url: openapi/google-merchant-center-promotions-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/merchant/api/reference/rest
  - type: Authentication
    url: https://developers.google.com/merchant/api/guides/authentication
  - type: GettingStarted
    url: https://developers.google.com/shopping-content/guides/quickstart
  - type: JSONSchema
    url: json-schema/json-schema.yml
  - type: JSONLD
    url: json-ld/json-ld.yml
- aid: google-merchant-center:google-merchant-center-reports-api
  name: Google Merchant Center Reports API
  description: The Reports API from Google Merchant Center — 1 operation(s) for reports.
  humanURL: https://developers.google.com/merchant/api/overview
  baseURL: https://merchantapi.googleapis.com
  tags:
  - Reports
  properties:
  - type: OpenAPI
    url: openapi/google-merchant-center-reports-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/merchant/api/reference/rest
  - type: Authentication
    url: https://developers.google.com/merchant/api/guides/authentication
  - type: GettingStarted
    url: https://developers.google.com/shopping-content/guides/quickstart
  - type: JSONSchema
    url: json-schema/json-schema.yml
  - type: JSONLD
    url: json-ld/json-ld.yml
common:
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/google-merchant-center/overview
- type: AgenticAccess
  url: agentic-access/google-merchant-center-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/google-merchant-center-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/google-merchant-center-domain-security.yml
- type: Authentication
  url: authentication/google-merchant-center-authentication.yml
- type: OAuthScopes
  url: scopes/google-merchant-center-scopes.yml
- type: GitHubOrganization
  url: https://github.com/google
- type: Portal
  url: https://www.google.com/retail/solutions/merchant-center/
- type: GettingStarted
  url: https://developers.google.com/shopping-content/guides/quickstart
- type: Documentation
  url: https://developers.google.com/merchant/api
- type: Authentication
  url: https://developers.google.com/merchant/api/guides/authentication
- type: Pricing
  url: https://www.google.com/retail/solutions/merchant-center/
- type: TermsOfService
  url: https://developers.google.com/terms
- type: PrivacyPolicy
  url: https://policies.google.com/privacy
- type: StatusPage
  url: https://status.cloud.google.com/
- type: Support
  url: https://developers.google.com/shopping-content/guides/support
- type: JSONLD
  url: json-ld/json-ld.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com