Gemvara

Gemvara was a Boston-based direct-to-consumer custom fine-jewelry e-commerce retailer, founded in 2006 by Matt Lauzon and Jason Reuben (Babson College), known for made-to-order jewelry customization software that let shoppers configure gemstones and metals on demand. Backed by Norwest Venture Partners among others, it was acquired by Richline Group (a Berkshire Hathaway company) in 2013 and shut down in February 2023. The company published no public developer API, and the gemvara.com domain no longer resolves to a live site. This profile is retained as a defunct-company record.

Gemvara is profiled on the APIs.io network. Tagged areas include Company, Jewelry, E-Commerce, Retail, and Custom Manufacturing.

🌐 Visit website 📡 Source on GitHub

0 APIs

Company Jewelry E-Commerce Retail Custom Manufacturing Defunct

Resources

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: gemvara
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/gemvara.png
name: Gemvara
description: Gemvara was a Boston-based direct-to-consumer custom fine-jewelry e-commerce retailer, founded in 2006 by Matt
  Lauzon and Jason Reuben (Babson College), known for made-to-order jewelry customization software that let shoppers configure
  gemstones and metals on demand. Backed by Norwest Venture Partners among others, it was acquired by Richline Group (a Berkshire
  Hathaway company) in 2013 and shut down in February 2023. The company published no public developer API, and the gemvara.com
  domain no longer resolves to a live site. This profile is retained as a defunct-company record.
url: https://raw.githubusercontent.com/api-evangelist/gemvara/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- norwest-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-defunct-date: '2023-02-13'
x-acquired-by: richline-group
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Jewelry
- E-Commerce
- Retail
- Custom Manufacturing
- Defunct
tags_raw:
- Company
- Jewelry
- E-commerce
- Retail
- Custom Manufacturing
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://gemvara.com
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

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