Direct Line Group is a United Kingdom personal-lines and small-commercial general insurance carrier, founded in 1985 as the UK's first telephone-only motor insurer and listed on the London Stock Exchange from its 2012 IPO until Aviva plc completed its GBP 3.7 billion acquisition of the group on 1 July 2025. The group underwrites motor, home, pet, travel, landlord, breakdown and small-business insurance through the Direct Line, Churchill, Privilege, Darwin, By Miles, Direct Line for Business and Green Flag brands, and is regulated in its home market by the Financial Conduct Authority and the Prudential Regulation Authority. Its distribution is direct-to-consumer via telephone and web plus price-comparison-website placement (notably through the Darwin brand), rather than through broker or agency channels; it sold its brokered commercial business (NIG and FarmWeb) to RSA in September 2023, closing the one channel that would have carried standards-based broker integration. Its API posture is accordingly closed and partner-gated: as of 25 July 2026 the corporate domain directlinegroup.co.uk returns HTTP 301 to aviva.com, there is no developer.*, developers.* or docs.* host in DNS, every consumer brand site returns 404 on /developers, /api and /partners, and the only API host that exists — api.directlinegroup.co.uk, resolving to a MuleSoft Anypoint production load balancer — serves HTTP 403 behind an expired TLS certificate and requests a client certificate during the TLS handshake. There is no public self-serve developer portal, no downloadable OpenAPI, no GraphQL, no published webhook or event catalog, no public Postman workspace, and no ACORD reference anywhere in the group's public material. Quote, bind, issue and FNOL are all consumer web and telephone journeys only.
Direct Line Group is profiled on the APIs.io network. Tagged areas include Insurance, United Kingdom, Property and Casualty, Personal Lines, and Motor Insurance.
Direct Line Group’s developer surface includes support, engineering blog, and 15 more developer resources.
aid: direct-line-group
url: https://raw.githubusercontent.com/api-evangelist/direct-line-group/refs/heads/main/apis.yml
name: Direct Line Group
kind: company
description: 'Direct Line Group is a United Kingdom personal-lines and small-commercial general insurance carrier, founded
in 1985 as the UK''s first telephone-only motor insurer and listed on the London Stock Exchange from its 2012 IPO until
Aviva plc completed its GBP 3.7 billion acquisition of the group on 1 July 2025. The group underwrites motor, home, pet,
travel, landlord, breakdown and small-business insurance through the Direct Line, Churchill, Privilege, Darwin, By Miles,
Direct Line for Business and Green Flag brands, and is regulated in its home market by the Financial Conduct Authority and
the Prudential Regulation Authority. Its distribution is direct-to-consumer via telephone and web plus price-comparison-website
placement (notably through the Darwin brand), rather than through broker or agency channels; it sold its brokered commercial
business (NIG and FarmWeb) to RSA in September 2023, closing the one channel that would have carried standards-based broker
integration. Its API posture is accordingly closed and partner-gated: as of 25 July 2026 the corporate domain directlinegroup.co.uk
returns HTTP 301 to aviva.com, there is no developer.*, developers.* or docs.* host in DNS, every consumer brand site returns
404 on /developers, /api and /partners, and the only API host that exists — api.directlinegroup.co.uk, resolving to a MuleSoft
Anypoint production load balancer — serves HTTP 403 behind an expired TLS certificate and requests a client certificate
during the TLS handshake. There is no public self-serve developer portal, no downloadable OpenAPI, no GraphQL, no published
webhook or event catalog, no public Postman workspace, and no ACORD reference anywhere in the group''s public material.
Quote, bind, issue and FNOL are all consumer web and telephone journeys only.'
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Insurance
- United Kingdom
- Property and Casualty
- Personal Lines
- Motor Insurance
- Home Insurance
- Carrier
- Roadside Assistance
- Partner Gated
created: '2026-07-25'
modified: '2026-07-25'
specificationVersion: '0.19'
apis: []
common:
- type: DomainSecurity
url: security/direct-line-group-domain-security.yml
name: Domain security posture
description: Probed TLS, HSTS, DNSSEC, CAA, SPF and DMARC for all eleven group hosts and eight domains, including the two
gated API hosts. Notable findings — no DNSSEC and no CAA anywhere, privilege.com DMARC is p=none, and the group API host
api.directlinegroup.co.uk has served an expired certificate since 2026-06-15 while still requiring a client certificate.
- type: Website
url: https://www.directline.com/
name: Direct Line
description: Primary consumer brand site for the group's motor, home, pet, travel and business insurance products. HTTP
200 confirmed 2026-07-25.
- type: Website
url: https://www.churchill.com/
name: Churchill
description: Churchill consumer brand site (motor, home, pet, travel). HTTP 200 confirmed 2026-07-25.
- type: Website
url: https://www.greenflag.com/
name: Green Flag
description: Green Flag breakdown and roadside-assistance brand site. HTTP 200 confirmed 2026-07-25.
- type: Website
url: https://www.privilege.com/
name: Privilege
description: Privilege consumer brand site. HTTP 200 confirmed 2026-07-25.
- type: Website
url: https://www.darwin-insurance.com/
name: Darwin
description: Darwin price-comparison-facing motor brand. HTTP 200 confirmed 2026-07-25; the footer states policies are underwritten
by U K Insurance Limited (FCA No. 536726) and arranged and administered by iGO4 Limited. Corrected on 2026-07-25 — the
previously recorded www.darwin.co.uk is NOT a group property, because it redirects to forsale.godaddy.com and its /llms.txt
is a GoDaddy for-sale notice. darwininsurance.com (no hyphen) is likewise a parked domain.
- type: Website
url: https://www.bymiles.co.uk/
name: By Miles
description: By Miles pay-by-mile telematics motor brand. HTTP 200 confirmed 2026-07-25.
- type: Website
url: https://www.directlineforbusiness.co.uk/
name: Direct Line for Business
description: Small-business and landlord commercial-direct brand site. HTTP 200 confirmed 2026-07-25.
- type: Website
url: https://www.aviva.com/
name: Aviva plc (parent)
description: The corporate domain directlinegroup.co.uk and www.directlinegroup.co.uk both return HTTP 301 to https://www.aviva.com/
following completion of Aviva's acquisition on 1 July 2025.
- type: GitHubOrganization
url: https://github.com/Direct-Line-Group
name: Direct-Line-Group
description: Company GitHub organization, created 2019-07-03, described as "Direct Line org for all new code Projects" —
zero public repositories as of 2026-07-25; its profile link points at an internal ServiceNow knowledge-base article.
- type: Support
url: https://www.directline.com/help
name: Help and support
description: Consumer help centre covering car, home, pet, travel, life and business cover, plus contact routes. HTTP 200
confirmed 2026-07-25. Consumer support only — there is no developer or partner support channel.
- type: TermsOfService
url: https://www.directline.com/legal/terms
name: Website terms of use
description: Direct Line website terms of use. HTTP 200 confirmed 2026-07-25.
- type: PrivacyPolicy
url: https://www.brandsprivacypolicy.co.uk/policy
name: U K Insurance Limited privacy notice
description: The group privacy notice published by U K Insurance Limited, the Direct Line Group underwriting entity, covering
the Direct Line, Churchill, Privilege, Darwin and Green Flag brands. www.directline.com/app-privacy-policy redirects here.
HTTP 200 confirmed 2026-07-25.
- type: Blog
url: https://www.directline.com/magazine
name: Direct Line Magazine
description: The group's consumer editorial content hub across car, home, life and pet cover. HTTP 200 confirmed 2026-07-25.
Consumer content, not an engineering or API blog.
- type: Partners
url: https://www.bymiles.co.uk/partners
name: By Miles partnerships, brokers and affiliates
description: The only public integration seam anywhere on the Direct Line Group estate. It is a contact page (partnerships@bymiles.co.uk)
with no API, no documentation and no self-serve onboarding — zero occurrences of the word "API" on the page. HTTP 200
confirmed 2026-07-25.
- type: Conformance
url: conformance/direct-line-group-conformance.yml
name: Standards conformance posture
description: Derived standards posture. No OpenAPI, AsyncAPI, GraphQL, gRPC, OAuth2, OIDC, RFC 9116 or RFC 9457 conformance;
no ACORD and no Polaris/imarket reference. Mutual TLS and TLS 1.3 are the only positives, both observed on gated hosts.
No Compliance pointer is emitted because the group publishes no trust center or certification list.
- type: LLMsTxt
url: llms/direct-line-group-llms.txt
name: llms.txt
description: Generated llms.txt. No provider-published llms.txt exists on any group host; the only /llms.txt returning 200
in the probe set was the GoDaddy for-sale notice on the non-group www.darwin.co.uk.
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
Kin Score
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