Altru website screenshot

Altru

Altru (Altru Labs, Inc.) was a mobile-first, employee-generated video storytelling platform for recruitment marketing and talent acquisition, enabling organizations to capture, edit, brand, approve, and distribute authentic employee video content across career sites, social media, and email/text campaigns, with video transcription in 14+ languages. Founded in 2017 and based in Brooklyn, New York, and backed by Techstars, Altru served brands including Target, PwC, Intuit, L'Oreal, and Box before being acquired by iCIMS on December 14, 2020 and folded into the iCIMS Talent Cloud. Altru no longer operates as an independent provider — altrulabs.com now redirects to icims.com and there is no public developer or API surface.

Altru is profiled on the APIs.io network. Tagged areas include Company, Talent Acquisition, Recruitment Marketing, HR Tech, and Video.

9.4/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyTalent AcquisitionRecruitment MarketingHR TechVideoEmployee Generated ContentEmployer BrandingAcquired

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 9.4/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 2.6 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/altru: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Altru Domain Security

TLSv1.2 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Access & Security 1

Authentication, authorization, and security posture

Company 1

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: altru
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/altru.png
name: Altru
description: Altru (Altru Labs, Inc.) was a mobile-first, employee-generated video storytelling platform for recruitment marketing
  and talent acquisition, enabling organizations to capture, edit, brand, approve, and distribute authentic employee video
  content across career sites, social media, and email/text campaigns, with video transcription in 14+ languages. Founded
  in 2017 and based in Brooklyn, New York, and backed by Techstars, Altru served brands including Target, PwC, Intuit, L'Oreal,
  and Box before being acquired by iCIMS on December 14, 2020 and folded into the iCIMS Talent Cloud. Altru no longer operates
  as an independent provider — altrulabs.com now redirects to icims.com and there is no public developer or API surface.
url: https://raw.githubusercontent.com/api-evangelist/altru/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- techstars
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: icims
x-acquired-date: '2020-12-14'
x-founded: '2017'
x-headquarters: Brooklyn, New York, USA
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-17'
tags:
- Company
- Talent Acquisition
- Recruitment Marketing
- HR Tech
- Video
- Employee Generated Content
- Employer Branding
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/altru-domain-security.yml
- type: Website
  url: https://altrulabs.com/
- type: Login
  url: https://app.altrulabs.com/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence