Altru (Altru Labs, Inc.) was a mobile-first, employee-generated video storytelling platform for recruitment marketing and talent acquisition, enabling organizations to capture, edit, brand, approve, and distribute authentic employee video content across career sites, social media, and email/text campaigns, with video transcription in 14+ languages. Founded in 2017 and based in Brooklyn, New York, and backed by Techstars, Altru served brands including Target, PwC, Intuit, L'Oreal, and Box before being acquired by iCIMS on December 14, 2020 and folded into the iCIMS Talent Cloud. Altru no longer operates as an independent provider — altrulabs.com now redirects to icims.com and there is no public developer or API surface.
Altru is profiled on the APIs.io network. Tagged areas include Company, Talent Acquisition, Recruitment Marketing, HR Tech, and Video.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
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aid: altru
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source:
- url: https://altrulabs.com/
status: 301
note: declared website redirects to https://www.icims.com/ — a different registrable domain (altrulabs.com -> icims.com),
possible rename or acquisition (probed 2026-09-03, roadmap#169)
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/altru.png
name: Altru
description: Altru (Altru Labs, Inc.) was a mobile-first, employee-generated video storytelling platform for recruitment marketing
and talent acquisition, enabling organizations to capture, edit, brand, approve, and distribute authentic employee video
content across career sites, social media, and email/text campaigns, with video transcription in 14+ languages. Founded
in 2017 and based in Brooklyn, New York, and backed by Techstars, Altru served brands including Target, PwC, Intuit, L'Oreal,
and Box before being acquired by iCIMS on December 14, 2020 and folded into the iCIMS Talent Cloud. Altru no longer operates
as an independent provider — altrulabs.com now redirects to icims.com and there is no public developer or API surface.
url: https://raw.githubusercontent.com/api-evangelist/altru/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- techstars
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: icims
x-acquired-date: '2020-12-14'
x-founded: '2017'
x-headquarters: Brooklyn, New York, USA
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-17'
tags:
- Company
- Talent Acquisition
- Recruitment Marketing
- HR Tech
- Video
- Employee Generated Content
- Employer Branding
- Acquired
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/altru-domain-security.yml
- type: Website
url: https://altrulabs.com/
- type: Login
url: https://app.altrulabs.com/
x-enrichment:
date: '2026-07-19'
status: backfilled
pass: local-v1
note: backfilled from .gitignore signal + verified work evidence
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