WayRay

WayRay AG was a Swiss deep-tech company, founded in 2012 by Vitaly Ponomarev and headquartered in Zurich, that developed holographic augmented-reality displays for the automotive industry — the Deep Reality Display, an embedded holographic optical element laminated into a vehicle windshield, paired with an AR rendering engine and the True AR SDK for building in-vehicle AR applications. The company raised roughly $140M from Porsche, Hyundai, Alibaba and others and shipped concept integrations with Pininfarina and Karma Automotive, but the Zurich probate court declared its bankruptcy effective 14 August 2023 and its assets have been in liquidation since. The marketing site at wayray.com remains standing as a static archive; the developer surface it once advertised (the True AR SDK download at wayray.com/sdk, a C++ toolkit with an emulator, simulator, docs and samples) now returns 404, and no public web API, OpenAPI, developer portal or package registry presence survives.

WayRay is profiled on the APIs.io network. Tagged areas include Company, Automotive, Augmented Reality, Holographic Display, and Deep Tech.

WayRay’s developer surface includes engineering blog and 5 more developer resources.

🌐 Visit website 📡 Source on GitHub

9.7/100 minimal Agent 0/100 human only Full breakdown ↓
scored 2026-09-04 · rubric v0.18.3

0 APIs

Company Automotive Augmented RealityHolographic DisplayDeep TechHead-Up DisplaySwitzerland Defunct

Kin Score

Kin Score How this is scored →
scored 2026-09-04 · rubric v0.18.3

Composite quality — 9.7/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.5 / 20

Access Clarity 4.2 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

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Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: wayray
name: WayRay
description: WayRay AG was a Swiss deep-tech company, founded in 2012 by Vitaly Ponomarev and headquartered in Zurich, that
  developed holographic augmented-reality displays for the automotive industry — the Deep Reality Display, an embedded holographic
  optical element laminated into a vehicle windshield, paired with an AR rendering engine and the True AR SDK for building
  in-vehicle AR applications. The company raised roughly $140M from Porsche, Hyundai, Alibaba and others and shipped concept
  integrations with Pininfarina and Karma Automotive, but the Zurich probate court declared its bankruptcy effective 14 August
  2023 and its assets have been in liquidation since. The marketing site at wayray.com remains standing as a static archive;
  the developer surface it once advertised (the True AR SDK download at wayray.com/sdk, a C++ toolkit with an emulator, simulator,
  docs and samples) now returns 404, and no public web API, OpenAPI, developer portal or package registry presence survives.
image: https://wayray.com/static/2908924d420a329dc51630aa0f385af1/d344a/meta_hero_d259289d3e.jpg
url: https://raw.githubusercontent.com/api-evangelist/wayray/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: stub
x-tier-reason: harvest
specificationVersion: '0.20'
created: '2026-09-04'
modified: '2026-09-04'
position: Producing
tags:
- Company
- Automotive
- Augmented Reality
- Holographic Display
- Deep Tech
- Head-Up Display
- Switzerland
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://wayray.com/
- type: TermsOfService
  url: https://wayray.com/terms/
- type: PrivacyPolicy
  url: https://wayray.com/policy/
- type: Blog
  url: https://medium.com/@WayRay
- type: DomainSecurity
  url: security/wayray-domain-security.yml
- type: LLMsTxt
  url: llms/wayray-llms.txt
x-enrichment:
  date: '2026-09-04'
  status: minimal
  artifacts_added: 3
  pass: local-v3
x-coverage:
  state: none
  reason: defunct
  detail: WayRay AG was declared bankrupt by the Zurich probate court effective 2023-08-14 and is in liquidation; the static
    wayray.com archive is still served, but the True AR SDK download the company's own 2018 press release names at wayray.com/sdk
    now 404s, and no API, spec, or /.well-known document survives on any WayRay host.
  evidence:
  - url: https://wayray.com/sdk
    status: 404
  - url: https://wayray.com/press-releases/SDKlaunch/
    status: 200
  - url: https://wayray.com/openapi.json
    status: 404
  - url: https://wayray.com/.well-known/agent-card.json
    status: 404
  - url: https://api.github.com/orgs/wayray
    status: 404
  checked: '2026-09-04'

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