Reynolds and Reynolds

aid: reynolds-reynolds
url: https://raw.githubusercontent.com/api-evangelist/reynolds-reynolds/refs/heads/main/apis.yml
name: Reynolds and Reynolds
kind: company
description: Reynolds and Reynolds is one of the automotive industry's largest Dealership Management System (DMS) providers,
  running the ERA-IGNITE and POWER platforms that operate the core of thousands of franchised car dealerships - sales and
  desking, F&I, service and repair orders, parts inventory, CRM, and dealership accounting. Reynolds does NOT publish an open,
  self-serve developer API. All programmatic access to DMS data flows through the Reynolds Certified Interface (RCI) program,
  a certification-gated, contract-and-NDA partner program run by Reynolds Data Management. RCI provides secured, real-time,
  bi-directional interfaces so certified third parties can read from and write back to a dealer's Reynolds DMS. There is no
  public developer portal, no public API reference, and no published OpenAPI. The APIs below are logical groupings of the
  DMS data domains exposed through RCI; endpoints are modeled, not sourced from public documentation.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: enterprise
  onboarding: approval
  trial: false
  try_now: false
  public: false
  gated: partner
  gated_source:
  - apis
  label: Enterprise · Requires approval
  confidence: low
  source:
  - plans
  - security
  generated: '2026-11-13'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/reynolds-reynolds.png
tags:
- Automotive
- Dealership Management System
- DMS
- Reynolds Certified Interface
- RCI
- Certified Interface
- Partner API
- Gated Access
created: '2026-07-10'
modified: '2026-10-06'
specificationVersion: '0.23'
apis:
- aid: reynolds-reynolds:reynolds-reynolds-dms-customer-data-api
  name: Reynolds DMS Customer Data API
  tags:
  - Customers
  - Prospects
  - CRM
  - RCI
  - Endpoints Modeled
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
  endpointsModeled: true
  access: certified-partner
  properties:
  - url: https://www.reyrey.com/partners/reynolds-certified-interface
    type: Documentation
  - url: https://www.reyrey.com/company/reynolds-data-management
    type: SignUp
  description: Access to dealership customer and prospect records held in the Reynolds ERA-IGNITE / POWER DMS - contact details,
    ownership history, and marketing consent - read and (per certification scope) written back through the RCI program. No
    public base URL, endpoints, or authentication scheme is documented; connectivity is provisioned per certified partner.
    Endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-vehicle-inventory-api
  name: Reynolds Vehicle Inventory API
  tags:
  - Vehicles
  - Inventory
  - VIN
  - RCI
  - Endpoints Modeled
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
  endpointsModeled: true
  access: certified-partner
  properties:
  - url: https://www.reyrey.com/partners/reynolds-certified-interface
    type: Documentation
  description: New and used vehicle inventory in the Reynolds DMS - VINs, stock numbers, pricing, and status - available to
    certified partners for read and pricing write-back (the "DMS writeback" pattern used by inventory and merchandising vendors).
    Gated behind RCI certification; endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-sales-deals-fi-api
  name: Reynolds Sales, Deals and F&I API
  tags:
  - Sales
  - Deals
  - Desking
  - F&I
  - RCI
  - Endpoints Modeled
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
  endpointsModeled: true
  access: certified-partner
  properties:
  - url: https://www.reyrey.com/partners/reynolds-certified-interface
    type: Documentation
  description: Retail and lease deal, desking, and Finance and Insurance (F&I) data in the Reynolds DMS - deal structures,
    lender submissions, and F&I products - for certified partners to read and, where authorized, create or update deals. Gated
    behind RCI certification; endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-service-repair-orders-api
  name: Reynolds Service and Repair Orders API
  tags:
  - Services
  - Repair Orders
  - Appointments
  - Fixed Ops
  - RCI
  - Endpoints Modeled
  tags_raw:
  - Service
  - Repair Orders
  - Appointments
  - Fixed Ops
  - RCI
  - Endpoints Modeled
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
  endpointsModeled: true
  access: certified-partner
  properties:
  - url: https://www.reyrey.com/partners/reynolds-certified-interface
    type: Documentation
  description: Service department data - repair orders, labor operations, and appointments - in the Reynolds DMS. Certified
    service and scheduling partners push appointments into the DMS and pull DMS appointments and repair orders in real time.
    Gated behind RCI certification; endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-parts-inventory-api
  name: Reynolds Parts Inventory API
  tags:
  - Parts
  - Inventory
  - Purchase Orders
  - RCI
  - Endpoints Modeled
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
  endpointsModeled: true
  access: certified-partner
  properties:
  - url: https://www.reyrey.com/partners/reynolds-certified-interface
    type: Documentation
  description: Parts department data in the Reynolds DMS - on-hand quantities, pricing, purchase orders, and suppliers - for
    certified parts, catalog, and e-commerce partners. Gated behind RCI certification; endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-accounting-api
  name: Reynolds Accounting API
  tags:
  - Accounting
  - General Ledger
  - Augmented Reality
  - AP
  - RCI
  - Endpoints Modeled
  tags_raw:
  - Accounting
  - General Ledger
  - AR
  - AP
  - RCI
  - Endpoints Modeled
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
  endpointsModeled: true
  access: certified-partner
  properties:
  - url: https://www.reyrey.com/partners/reynolds-certified-interface
    type: Documentation
  description: Dealership accounting data in the Reynolds DMS - general ledger entries, accounts receivable and payable, cash
    receipts, and postings - exposed to certified accounting, reconciliation, and reporting partners. Gated behind RCI certification;
    endpoints are modeled, not sourced.
common:
- url: https://www.reyrey.com/resources/blog
  type: Blog
- type: DomainSecurity
  url: security/reynolds-reynolds-domain-security.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/reynolds-and-reynolds
- type: Website
  url: https://www.reyrey.com
- type: Documentation
  url: https://www.reyrey.com/partners/reynolds-certified-interface
- type: SignUp
  url: https://www.reyrey.com/company/reynolds-data-management
- type: Plans
  url: plans/reynolds-reynolds-plans-pricing.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com