Reynolds and Reynolds is one of the automotive industry's largest Dealership Management System (DMS) providers, running the ERA-IGNITE and POWER platforms that operate the core of thousands of franchised car dealerships - sales and desking, F&I, service and repair orders, parts inventory, CRM, and dealership accounting. Reynolds does NOT publish an open, self-serve developer API. All programmatic access to DMS data flows through the Reynolds Certified Interface (RCI) program, a certification-gated, contract-and-NDA partner program run by Reynolds Data Management. RCI provides secured, real-time, bi-directional interfaces so certified third parties can read from and write back to a dealer's Reynolds DMS. There is no public developer portal, no public API reference, and no published OpenAPI. The APIs below are logical groupings of the DMS data domains exposed through RCI; endpoints are modeled, not sourced from public documentation.
Reynolds and Reynolds publishes 6 APIs on the APIs.io network. Tagged areas include Automotive, Dealership Management System, DMS, Reynolds Certified Interface, and RCI.
Reynolds and Reynolds’ developer surface includes documentation, signup flow, and 4 more developer resources.
Regulatory Posture applies to this provider. Its tags matched the
Horizontal (data, software, accessibility, platform) regime, so
Regulatory Posture carries 15 points of the composite.
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applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
Individual APIs this provider publishes. MODELED: a real API behind a partner or contract gate; there is no public reference, so API Evangelist drew its shape. NOT AN API: a product area with no API behind it, not counted.
Access to dealership customer and prospect records held in the Reynolds ERA-IGNITE / POWER DMS - contact details, ownership history, and marketing consent - read and (per certif...
New and used vehicle inventory in the Reynolds DMS - VINs, stock numbers, pricing, and status - available to certified partners for read and pricing write-back (the "DMS writeba...
Retail and lease deal, desking, and Finance and Insurance (F&I) data in the Reynolds DMS - deal structures, lender submissions, and F&I products - for certified partners to read...
Service department data - repair orders, labor operations, and appointments - in the Reynolds DMS. Certified service and scheduling partners push appointments into the DMS and p...
Parts department data in the Reynolds DMS - on-hand quantities, pricing, purchase orders, and suppliers - for certified parts, catalog, and e-commerce partners. Gated behind RCI...
Dealership accounting data in the Reynolds DMS - general ledger entries, accounts receivable and payable, cash receipts, and postings - exposed to certified accounting, reconcil...
aid: reynolds-reynolds
url: https://raw.githubusercontent.com/api-evangelist/reynolds-reynolds/refs/heads/main/apis.yml
name: Reynolds and Reynolds
kind: company
description: Reynolds and Reynolds is one of the automotive industry's largest Dealership Management System (DMS) providers,
running the ERA-IGNITE and POWER platforms that operate the core of thousands of franchised car dealerships - sales and
desking, F&I, service and repair orders, parts inventory, CRM, and dealership accounting. Reynolds does NOT publish an open,
self-serve developer API. All programmatic access to DMS data flows through the Reynolds Certified Interface (RCI) program,
a certification-gated, contract-and-NDA partner program run by Reynolds Data Management. RCI provides secured, real-time,
bi-directional interfaces so certified third parties can read from and write back to a dealer's Reynolds DMS. There is no
public developer portal, no public API reference, and no published OpenAPI. The APIs below are logical groupings of the
DMS data domains exposed through RCI; endpoints are modeled, not sourced from public documentation.
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: approval
trial: false
try_now: false
public: false
label: Requires approval
confidence: medium
source:
- plans
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/reynolds-reynolds.png
tags:
- Automotive
- Dealership Management System
- DMS
- Reynolds Certified Interface
- RCI
- Certified Interface
- Partner API
- Gated Access
created: '2026-07-10'
modified: '2026-07-10'
specificationVersion: '0.23'
apis:
- aid: reynolds-reynolds:reynolds-reynolds-dms-customer-data-api
name: Reynolds DMS Customer Data API
tags:
- Customers
- Prospects
- CRM
- RCI
- Endpoints Modeled
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
endpointsModeled: true
access: certified-partner
properties:
- url: https://www.reyrey.com/partners/reynolds-certified-interface
type: Documentation
- url: https://www.reyrey.com/company/reynolds-data-management
type: SignUp
description: Access to dealership customer and prospect records held in the Reynolds ERA-IGNITE / POWER DMS - contact details,
ownership history, and marketing consent - read and (per certification scope) written back through the RCI program. No
public base URL, endpoints, or authentication scheme is documented; connectivity is provisioned per certified partner.
Endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-vehicle-inventory-api
name: Reynolds Vehicle Inventory API
tags:
- Vehicles
- Inventory
- VIN
- RCI
- Endpoints Modeled
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
endpointsModeled: true
access: certified-partner
properties:
- url: https://www.reyrey.com/partners/reynolds-certified-interface
type: Documentation
description: New and used vehicle inventory in the Reynolds DMS - VINs, stock numbers, pricing, and status - available to
certified partners for read and pricing write-back (the "DMS writeback" pattern used by inventory and merchandising vendors).
Gated behind RCI certification; endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-sales-deals-fi-api
name: Reynolds Sales, Deals and F&I API
tags:
- Sales
- Deals
- Desking
- F&I
- RCI
- Endpoints Modeled
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
endpointsModeled: true
access: certified-partner
properties:
- url: https://www.reyrey.com/partners/reynolds-certified-interface
type: Documentation
description: Retail and lease deal, desking, and Finance and Insurance (F&I) data in the Reynolds DMS - deal structures,
lender submissions, and F&I products - for certified partners to read and, where authorized, create or update deals. Gated
behind RCI certification; endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-service-repair-orders-api
name: Reynolds Service and Repair Orders API
tags:
- Services
- Repair Orders
- Appointments
- Fixed Ops
- RCI
- Endpoints Modeled
tags_raw:
- Service
- Repair Orders
- Appointments
- Fixed Ops
- RCI
- Endpoints Modeled
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
endpointsModeled: true
access: certified-partner
properties:
- url: https://www.reyrey.com/partners/reynolds-certified-interface
type: Documentation
description: Service department data - repair orders, labor operations, and appointments - in the Reynolds DMS. Certified
service and scheduling partners push appointments into the DMS and pull DMS appointments and repair orders in real time.
Gated behind RCI certification; endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-parts-inventory-api
name: Reynolds Parts Inventory API
tags:
- Parts
- Inventory
- Purchase Orders
- RCI
- Endpoints Modeled
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
endpointsModeled: true
access: certified-partner
properties:
- url: https://www.reyrey.com/partners/reynolds-certified-interface
type: Documentation
description: Parts department data in the Reynolds DMS - on-hand quantities, pricing, purchase orders, and suppliers - for
certified parts, catalog, and e-commerce partners. Gated behind RCI certification; endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-accounting-api
name: Reynolds Accounting API
tags:
- Accounting
- General Ledger
- AR
- AP
- RCI
- Endpoints Modeled
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
endpointsModeled: true
access: certified-partner
properties:
- url: https://www.reyrey.com/partners/reynolds-certified-interface
type: Documentation
description: Dealership accounting data in the Reynolds DMS - general ledger entries, accounts receivable and payable, cash
receipts, and postings - exposed to certified accounting, reconciliation, and reporting partners. Gated behind RCI certification;
endpoints are modeled, not sourced.
common:
- type: DomainSecurity
url: security/reynolds-reynolds-domain-security.yml
- type: LinkedIn
url: https://www.linkedin.com/company/reynolds-and-reynolds
- type: Website
url: https://www.reyrey.com
- type: Documentation
url: https://www.reyrey.com/partners/reynolds-certified-interface
- type: SignUp
url: https://www.reyrey.com/company/reynolds-data-management
- type: Plans
url: plans/reynolds-reynolds-plans-pricing.yml
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
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