Reynolds and Reynolds is one of the automotive industry's largest Dealership Management System (DMS) providers, running the ERA-IGNITE and POWER platforms that operate the core of thousands of franchised car dealerships - sales and desking, F&I, service and repair orders, parts inventory, CRM, and dealership accounting. Reynolds does NOT publish an open, self-serve developer API. All programmatic access to DMS data flows through the Reynolds Certified Interface (RCI) program, a certification-gated, contract-and-NDA partner program run by Reynolds Data Management. RCI provides secured, real-time, bi-directional interfaces so certified third parties can read from and write back to a dealer's Reynolds DMS. There is no public developer portal, no public API reference, and no published OpenAPI. The APIs below are logical groupings of the DMS data domains exposed through RCI; endpoints are modeled, not sourced from public documentation.
Access to dealership customer and prospect records held in the Reynolds ERA-IGNITE / POWER DMS - contact details, ownership history, and marketing consent - read and (per certif...
New and used vehicle inventory in the Reynolds DMS - VINs, stock numbers, pricing, and status - available to certified partners for read and pricing write-back (the "DMS writeba...
Retail and lease deal, desking, and Finance and Insurance (F&I) data in the Reynolds DMS - deal structures, lender submissions, and F&I products - for certified partners to read...
Service department data - repair orders, labor operations, and appointments - in the Reynolds DMS. Certified service and scheduling partners push appointments into the DMS and p...
Parts department data in the Reynolds DMS - on-hand quantities, pricing, purchase orders, and suppliers - for certified parts, catalog, and e-commerce partners. Gated behind RCI...
Dealership accounting data in the Reynolds DMS - general ledger entries, accounts receivable and payable, cash receipts, and postings - exposed to certified accounting, reconcil...
aid: reynolds-reynolds
url: https://raw.githubusercontent.com/api-evangelist/reynolds-reynolds/refs/heads/main/apis.yml
name: Reynolds and Reynolds
kind: company
description: Reynolds and Reynolds is one of the automotive industry's largest Dealership Management System (DMS) providers,
running the ERA-IGNITE and POWER platforms that operate the core of thousands of franchised car dealerships - sales and
desking, F&I, service and repair orders, parts inventory, CRM, and dealership accounting. Reynolds does NOT publish an open,
self-serve developer API. All programmatic access to DMS data flows through the Reynolds Certified Interface (RCI) program,
a certification-gated, contract-and-NDA partner program run by Reynolds Data Management. RCI provides secured, real-time,
bi-directional interfaces so certified third parties can read from and write back to a dealer's Reynolds DMS. There is no
public developer portal, no public API reference, and no published OpenAPI. The APIs below are logical groupings of the
DMS data domains exposed through RCI; endpoints are modeled, not sourced from public documentation.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Automotive
- Dealership Management System
- DMS
- Reynolds Certified Interface
- RCI
- Certified Interface
- Partner API
- Gated Access
created: '2026-07-10'
modified: '2026-07-10'
specificationVersion: '0.19'
apis:
- aid: reynolds-reynolds:reynolds-reynolds-dms-customer-data-api
name: Reynolds DMS Customer Data API
tags:
- Customers
- Prospects
- CRM
- RCI
- Endpoints Modeled
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
endpointsModeled: true
access: certified-partner
properties:
- url: https://www.reyrey.com/partners/reynolds-certified-interface
type: Documentation
- url: https://www.reyrey.com/company/reynolds-data-management
type: SignUp
description: Access to dealership customer and prospect records held in the Reynolds ERA-IGNITE / POWER DMS - contact details,
ownership history, and marketing consent - read and (per certification scope) written back through the RCI program. No
public base URL, endpoints, or authentication scheme is documented; connectivity is provisioned per certified partner.
Endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-vehicle-inventory-api
name: Reynolds Vehicle Inventory API
tags:
- Vehicles
- Inventory
- VIN
- RCI
- Endpoints Modeled
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
endpointsModeled: true
access: certified-partner
properties:
- url: https://www.reyrey.com/partners/reynolds-certified-interface
type: Documentation
description: New and used vehicle inventory in the Reynolds DMS - VINs, stock numbers, pricing, and status - available to
certified partners for read and pricing write-back (the "DMS writeback" pattern used by inventory and merchandising vendors).
Gated behind RCI certification; endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-sales-deals-fi-api
name: Reynolds Sales, Deals and F&I API
tags:
- Sales
- Deals
- Desking
- F&I
- RCI
- Endpoints Modeled
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
endpointsModeled: true
access: certified-partner
properties:
- url: https://www.reyrey.com/partners/reynolds-certified-interface
type: Documentation
description: Retail and lease deal, desking, and Finance and Insurance (F&I) data in the Reynolds DMS - deal structures,
lender submissions, and F&I products - for certified partners to read and, where authorized, create or update deals. Gated
behind RCI certification; endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-service-repair-orders-api
name: Reynolds Service and Repair Orders API
tags:
- Service
- Repair Orders
- Appointments
- Fixed Ops
- RCI
- Endpoints Modeled
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
endpointsModeled: true
access: certified-partner
properties:
- url: https://www.reyrey.com/partners/reynolds-certified-interface
type: Documentation
description: Service department data - repair orders, labor operations, and appointments - in the Reynolds DMS. Certified
service and scheduling partners push appointments into the DMS and pull DMS appointments and repair orders in real time.
Gated behind RCI certification; endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-parts-inventory-api
name: Reynolds Parts Inventory API
tags:
- Parts
- Inventory
- Purchase Orders
- RCI
- Endpoints Modeled
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
endpointsModeled: true
access: certified-partner
properties:
- url: https://www.reyrey.com/partners/reynolds-certified-interface
type: Documentation
description: Parts department data in the Reynolds DMS - on-hand quantities, pricing, purchase orders, and suppliers - for
certified parts, catalog, and e-commerce partners. Gated behind RCI certification; endpoints are modeled, not sourced.
- aid: reynolds-reynolds:reynolds-reynolds-accounting-api
name: Reynolds Accounting API
tags:
- Accounting
- General Ledger
- AR
- AP
- RCI
- Endpoints Modeled
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
humanURL: https://www.reyrey.com/partners/reynolds-certified-interface
endpointsModeled: true
access: certified-partner
properties:
- url: https://www.reyrey.com/partners/reynolds-certified-interface
type: Documentation
description: Dealership accounting data in the Reynolds DMS - general ledger entries, accounts receivable and payable, cash
receipts, and postings - exposed to certified accounting, reconciliation, and reporting partners. Gated behind RCI certification;
endpoints are modeled, not sourced.
common:
- type: DomainSecurity
url: security/reynolds-reynolds-domain-security.yml
- type: LinkedIn
url: https://www.linkedin.com/company/reynolds-and-reynolds
- type: Website
url: https://www.reyrey.com
- type: Documentation
url: https://www.reyrey.com/partners/reynolds-certified-interface
- type: SignUp
url: https://www.reyrey.com/company/reynolds-data-management
- type: Plans
url: plans/reynolds-reynolds-plans-pricing.yml
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com