Digital Mortar is an in-store and physical-location people-journey analytics company. Its DM1 platform measures shopper and visitor journeys - path, queue, occupancy, throughput, dwell and space utilization - using LiDAR and stereoscopic-camera sensors, delivering heat mapping, funnel analysis, real-time queue and occupancy tracking, display and merchandising measurement, and door/people counting as a SaaS analytics tool. It serves retail, airports, malls, stadiums and events. Digital Mortar is now part of PMY Group; its digitalmortar.com domain is dormant (mail-only, no live website) and it exposes no public developer or API program.
Digital Mortar is profiled on the APIs.io network. Tagged areas include Company, Retail Analytics, Location Analytics, People Counting, and Queue Management.
Regulatory Posture applies to this provider. Its tags matched the
Horizontal (data, software, accessibility, platform) regime, so
Regulatory Posture carries 15 points of the composite.
If this regime is wrong for your business, say so on your
provider repo — the
applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
aid: digital-mortar
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/digital-mortar.png
name: Digital Mortar
description: Digital Mortar is an in-store and physical-location people-journey analytics company. Its DM1 platform measures
shopper and visitor journeys - path, queue, occupancy, throughput, dwell and space utilization - using LiDAR and stereoscopic-camera
sensors, delivering heat mapping, funnel analysis, real-time queue and occupancy tracking, display and merchandising measurement,
and door/people counting as a SaaS analytics tool. It serves retail, airports, malls, stadiums and events. Digital Mortar
is now part of PMY Group; its digitalmortar.com domain is dormant (mail-only, no live website) and it exposes no public
developer or API program.
url: https://raw.githubusercontent.com/api-evangelist/digital-mortar/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
x-status: dormant
x-acquired-by: PMY Group
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Retail Analytics
- Location Analytics
- People Counting
- Queue Management
- Occupancy Analytics
- Computer Vision
- Shopper Journey
- Physical Retail
- Software-as-a-Service
tags_raw:
- Company
- Retail Analytics
- Location Analytics
- People Counting
- Queue Management
- Occupancy Analytics
- Computer Vision
- Shopper Journey
- Physical Retail
- SaaS
- Computer-Vision
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/digital-mortar-domain-security.yml
- type: Website
url: https://digitalmortar.com
x-enrichment:
date: '2026-07-19'
status: backfilled
pass: local-v1
note: backfilled from .gitignore signal + verified work evidence
x-lifecycle:
state: unresolved
reason: domain-does-not-resolve
observed: '2026-09-27'
detail: The company's own domain returned no A or AAAA record when probed. This is an observation about the domain, not
a request from the company.
indexed: true
successor: PMY Group
successor_in_catalog: false
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