Digital Mortar

Digital Mortar is an in-store and physical-location people-journey analytics company. Its DM1 platform measures shopper and visitor journeys - path, queue, occupancy, throughput, dwell and space utilization - using LiDAR and stereoscopic-camera sensors, delivering heat mapping, funnel analysis, real-time queue and occupancy tracking, display and merchandising measurement, and door/people counting as a SaaS analytics tool. It serves retail, airports, malls, stadiums and events. Digital Mortar is now part of PMY Group; its digitalmortar.com domain is dormant (mail-only, no live website) and it exposes no public developer or API program.

Digital Mortar is profiled on the APIs.io network. Tagged areas include Company, Retail Analytics, Location Analytics, People Counting, and Queue Management.

🌐 Visit website 📡 Source on GitHub
6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyRetail AnalyticsLocation AnalyticsPeople CountingQueue ManagementOccupancy AnalyticsComputer VisionShopper JourneyPhysical RetailSaaS

Kin Score

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scored 2026-07-27 · rubric v0.5
Composite quality — 6.8/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/digital-mortar: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Digital Mortar Domain Security

DMARC

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: digital-mortar
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/digital-mortar.png
name: Digital Mortar
description: Digital Mortar is an in-store and physical-location people-journey analytics company. Its DM1 platform measures
  shopper and visitor journeys - path, queue, occupancy, throughput, dwell and space utilization - using LiDAR and stereoscopic-camera
  sensors, delivering heat mapping, funnel analysis, real-time queue and occupancy tracking, display and merchandising measurement,
  and door/people counting as a SaaS analytics tool. It serves retail, airports, malls, stadiums and events. Digital Mortar
  is now part of PMY Group; its digitalmortar.com domain is dormant (mail-only, no live website) and it exposes no public
  developer or API program.
url: https://raw.githubusercontent.com/api-evangelist/digital-mortar/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
x-status: dormant
x-acquired-by: PMY Group
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Retail Analytics
- Location Analytics
- People Counting
- Queue Management
- Occupancy Analytics
- Computer Vision
- Shopper Journey
- Physical Retail
- SaaS
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/digital-mortar-domain-security.yml
- type: Website
  url: https://digitalmortar.com
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence