smol

smol (smol.com, formerly reachable via smolproducts.com) is a UK-based Certified B Corporation direct-to-consumer home cleaning brand founded in 2018 by ex-Unilever product leaders. It sells concentrated, eco-conscious laundry capsules, dishwasher tablets, and household cleaning products on a letterbox subscription model designed to cut plastic, carbon, and chemical waste. smol runs a consumer e-commerce storefront and a Zendesk help centre only; enrichment found no public developer API, OpenAPI definition, SDKs, webhooks, or agent/MCP surface.

smol is profiled on the APIs.io network. Tagged areas include Company, Consumer Goods, Ecommerce, Subscription, and Home Cleaning.

smol’s developer surface includes support and 3 more developer resources.

🌐 Visit website 📡 Source on GitHub
11.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyConsumer GoodsEcommerceSubscriptionHome CleaningSustainabilityB Corp

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 11.8/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.9 / 20
Commercial Clarity 4.2 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/smolproducts: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Resources

Operate 1

Status, limits, changes, and where to get help

Support
Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: smolproducts
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/smolproducts.png
name: smol
description: smol (smol.com, formerly reachable via smolproducts.com) is a UK-based Certified B Corporation direct-to-consumer
  home cleaning brand founded in 2018 by ex-Unilever product leaders. It sells concentrated, eco-conscious laundry capsules,
  dishwasher tablets, and household cleaning products on a letterbox subscription model designed to cut plastic, carbon, and
  chemical waste. smol runs a consumer e-commerce storefront and a Zendesk help centre only; enrichment found no public developer
  API, OpenAPI definition, SDKs, webhooks, or agent/MCP surface.
url: https://raw.githubusercontent.com/api-evangelist/smolproducts/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- balderton-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Consumer Goods
- Ecommerce
- Subscription
- Home Cleaning
- Sustainability
- B Corp
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://smol.com/uk
- type: Support
  url: https://help.smolproducts.com/hc/en-us
- type: TermsOfService
  url: https://smol.com/uk/terms-of-service
- type: PrivacyPolicy
  url: https://smol.com/uk/privacy-policy
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 0
  pass: local-v1