Blue Kai

Blue Kai (BlueKai) was a cloud-based big-data and data management platform (DMP) for audience, marketing, and advertising data, founded in 2008 and backed by Battery Ventures. Oracle acquired BlueKai in 2014 and folded it into Oracle Data Cloud / Oracle Advertising; the bluekai.com domain now 301-redirects to oracle.com (verified 2026-07-18, HTTP 403 at www.oracle.com). No independent Blue Kai developer portal, API, OpenAPI, documentation, changelog, or event surface remains, so no live provider API artifacts can be enriched. This record is retained as an acquired-company / VC-portfolio node rather than an active API provider.

Blue Kai is profiled on the APIs.io network. Tagged areas include Company, Data Management Platform, Audience Data, AdTech, and MarTech.

6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyData Management PlatformAudience DataAdTechMarTechAcquired

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 6.8/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/blue-kai: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Source (apis.yml)

apis.yml Raw ↑
aid: blue-kai
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/blue-kai.png
name: Blue Kai
description: Blue Kai (BlueKai) was a cloud-based big-data and data management platform (DMP) for audience, marketing, and
  advertising data, founded in 2008 and backed by Battery Ventures. Oracle acquired BlueKai in 2014 and folded it into Oracle
  Data Cloud / Oracle Advertising; the bluekai.com domain now 301-redirects to oracle.com (verified 2026-07-18, HTTP 403 at
  www.oracle.com). No independent Blue Kai developer portal, API, OpenAPI, documentation, changelog, or event surface remains,
  so no live provider API artifacts can be enriched. This record is retained as an acquired-company / VC-portfolio node rather
  than an active API provider.
url: https://raw.githubusercontent.com/api-evangelist/blue-kai/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: oracle
x-acquired-year: 2014
x-domain-redirect: https://www.oracle.com/
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Data Management Platform
- Audience Data
- AdTech
- MarTech
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence