compare_providers
HubSpot vs Salesforce: the CRM giants, side by side
HubSpot posts the highest Kin Score on this page (93.2). Salesforce is the more agent-ready, and HubSpot's entry cost is a fraction of Salesforce's.
HubSpot
HubSpot scores 93.2, the highest on this page. Salesforce scores 88.8. Both are exemplars, and they tie on contract governance, developer ergonomics and access clarity. HubSpot’s lead is discoverability, 83.3 against 60.0, and operational transparency.
Salesforce has the much larger estate: 185 APIs against 81. It publishes a long list of artifacts HubSpot does not, including GraphQL, Postman collections, composite batch and graph APIs, Flow references, SDKs and Trailhead. It also leads on contract quality (72.9 against 63.8) and edges HubSpot on agent readiness, 54.7 against 52.7.
On cost the gap is wide. HubSpot’s cheapest published seat is €7 a month, Salesforce’s $100 a user a month billed annually, and the response grades both from each vendor’s own page. The rate ceilings also differ: 1,250 req/s published for HubSpot against about 58 req/s for Salesforce.
Facet by facet
The six Kin Score facets, 0 to 100. The facet leader is the one the tool names in facet_leaders. Each facet links to how it is measured.
| Facet | HubSpot | Salesforce | Leader |
|---|---|---|---|
| Discoverability | 83.3 | 60 | HubSpot |
| Contract Quality | 63.8 | 72.9 | Salesforce |
| Contract Governance | 45.5 | 45.5 | HubSpot |
| Operational Transparency | 94.7 | 86.8 | HubSpot |
| Developer Ergonomics | 94.6 | 94.6 | HubSpot |
| Access Clarity | 92.1 | 92.1 | HubSpot |
| Kin Score | 93.2 | 88.8 | HubSpot |
| Agent readiness | 52.7 agent-ready | 54.7 agent-ready | Salesforce |
Artifact coverage
Every artifact type either provider publishes, from the tool's artifact_matrix. Differences are listed first.
| Artifact | HubSpot | Salesforce |
|---|---|---|
| Authentication | — | ✓ |
| Best Practices | — | ✓ |
| ChangeLog | — | ✓ |
| Composite Batch | — | ✓ |
| Composite Graph | — | ✓ |
| Custom Actions Reference | — | ✓ |
| Developer Guide | — | ✓ |
| Flow Actions | — | ✓ |
| Flow Object Reference | — | ✓ |
| GettingStarted | — | ✓ |
| GraphQL | — | ✓ |
| JSONLD | — | ✓ |
| Launch a Flow from REST API | — | ✓ |
| Portal | — | ✓ |
| PostmanCollection | — | ✓ |
| SDKs | — | ✓ |
| SourceCode | — | ✓ |
| Standard Actions Reference | — | ✓ |
| Trailhead | — | ✓ |
| APIsJSON | ✓ | ✓ |
| AgenticAccess | ✓ | ✓ |
| Arazzo | ✓ | ✓ |
| AsyncAPI | ✓ | ✓ |
| Documentation | ✓ | ✓ |
| Example | ✓ | ✓ |
| FinOps | ✓ | ✓ |
| JSONSchema | ✓ | ✓ |
| MCP | ✓ | ✓ |
| OpenAPI | ✓ | ✓ |
| Overlay | ✓ | ✓ |
| Plans | ✓ | ✓ |
| RateLimits | ✓ | ✓ |
| Rules | ✓ | ✓ |
| Scopes | ✓ | ✓ |
| Security | ✓ | ✓ |
What it costs to get in
Each provider's economics as the tool returns them. Grade A is quoted on the provider's own pricing page, B is arithmetic on quotes, C a stated prior. Entry cost is the cheapest published paid tier — a floor on getting in, not the price of the API alone. Grades: A quoted on the provider's page, B arithmetic on quotes, C a stated prior.
| HubSpot | Salesforce | |
|---|---|---|
| Audience | business-product | business-product |
| Pricing basis | per-seat | per-seat |
| Delivery | managed | managed |
| Entry (per month) | €7/mo/seat grade A · Starter | $ 100 USD/User/Month (Billed annually) grade A · Pro Suite |
| Marginal cost | €7/mo/seat at a published ceiling of 1250 req/s grade C | $ 100 USD/User/Month (Billed annually) at a published ceiling of 57.8704 req/s grade C |
| Take rate | — | — |
| Source | pricing page read 2026-10-12 | pricing page read 2026-10-12 |
Cheapest published way in: HubSpot. Priced 2 of 2.
The full compare_providers response
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at a published ceiling of 1250 req/s","unit":"request","formula":"C1 capacity-implied: monthly price / (rps x 2,592,000) / utilisation"},"take_rate":null,"fetched":"2026-10-12","source":"https://www.hubspot.com/pricing/"}},{"slug":"salesforce","name":"Salesforce","band":"exemplar","composite":88.8,"trend":"flat","delta":0,"api_count":185,"api_count_basis":"split","artifact_types":["MCP","Security","Rules","Plans","RateLimits","FinOps","Scopes","AgenticAccess","Arazzo","Overlay","OpenAPI","Documentation","APIReference","Authentication","JSONSchema","GettingStarted","CodeExamples","AsyncAPI","JSONLD","ChangeLog","PostmanCollection","Best Practices","Developer Guide","Flow Object Reference","Examples","Trailhead","Standard Actions Reference","Custom Actions Reference","Flow Actions","Launch a Flow from REST API","Composite Batch","Composite Graph","GraphQL","GitHubRepository","Portal","APIsJSON","SDKs"],"industries":["artificial-intelligence","customer-relationship-management-crm","customer-support","data-analytics","enterprise-software","marketing-advertising"],"regions":[],"facets":{"discoverability":60,"contract_quality":72.9,"contract_governance":45.5,"operational_transparency":86.8,"developer_ergonomics":94.6,"access_clarity":92.1},"facet_gap":{"discoverability":23.3,"contract_quality":0,"contract_governance":0,"operational_transparency":7.9,"developer_ergonomics":0,"access_clarity":0},"agent_readiness":{"score":54.7,"band":"agent-ready"},"economics":{"audience":"business-product","pricing_basis":"per-seat","delivery":"managed","entry_usd_month":{"usd":8.33,"grade":"A","plan":"Pro Suite","from":"$ 100 USD/User/Month (Billed annually)","unit":null,"formula":null},"marginal_usd":{"usd":0.000005553333333333333,"grade":"C","plan":"Pro Suite","from":"$ 100 USD/User/Month (Billed annually) at a published ceiling of 57.8704 req/s","unit":"request","formula":"C1 capacity-implied: monthly price / (rps x 2,592,000) / utilisation"},"take_rate":null,"fetched":"2026-10-12","source":"https://www.salesforce.com/sales/pricing/"}}],"artifact_union":["APIsJSON","AgenticAccess","Arazzo","AsyncAPI","Authentication","Best Practices","ChangeLog","Composite Batch","Composite Graph","Custom Actions Reference","Developer Guide","Documentation","Example","FinOps","Flow Actions","Flow Object Reference","GettingStarted","GraphQL","JSONLD","JSONSchema","Launch a Flow from REST API","MCP","OpenAPI","Overlay","Plans","Portal","PostmanCollection","RateLimits","Rules","SDKs","Scopes","Security","SourceCode","Standard Actions Reference","Trailhead"],"artifact_matrix":{"APIsJSON":{"hubspot":true,"salesforce":true},"AgenticAccess":{"hubspot":true,"salesforce":true},"Arazzo":{"hubspot":true,"salesforce":true},"AsyncAPI":{"hubspot":true,"salesforce":true},"Authentication":{"hubspot":false,"salesforce":true},"Best Practices":{"hubspot":false,"salesforce":true},"ChangeLog":{"hubspot":false,"salesforce":true},"Composite Batch":{"hubspot":false,"salesforce":true},"Composite Graph":{"hubspot":false,"salesforce":true},"Custom Actions Reference":{"hubspot":false,"salesforce":true},"Developer Guide":{"hubspot":false,"salesforce":true},"Documentation":{"hubspot":true,"salesforce":true},"Example":{"hubspot":true,"salesforce":true},"FinOps":{"hubspot":true,"salesforce":true},"Flow Actions":{"hubspot":false,"salesforce":true},"Flow Object Reference":{"hubspot":false,"salesforce":true},"GettingStarted":{"hubspot":false,"salesforce":true},"GraphQL":{"hubspot":false,"salesforce":true},"JSONLD":{"hubspot":false,"salesforce":true},"JSONSchema":{"hubspot":true,"salesforce":true},"Launch a Flow from REST 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Grades: A quoted on the provider's page, B arithmetic on quotes, C a stated prior."},"unknown":[]}
Result read 2026-10-27. Scores move as providers publish; run it yourself for today's numbers.
Run this comparison yourself
Everything above came from one call to compare_providers. Swap in any two of the catalog's providers (three or more works too) and you get the same answer for your own shortlist. It is an Understanding tool, included in the Understanding and Influence plans, or pay per call.
https://apis.io/mcp:
{"name": "compare_providers", "arguments": {"providers": ["hubspot","salesforce"]}}
Over the REST API:
curl "https://apis.io/api/v1/compare?providers=hubspot,salesforce" \
-H "X-API-Key: $APIS_IO_KEY"
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