LiveRamp Privacy API

Automates data subject requests including opt-outs, deletions and consent updates across the LiveRamp ecosystem. Two operations, and the only endpoint in the LiveRamp portfolio with a documented idempotency contract — a duplicate create returns the original request_uuid with is_duplicate true. Supports mobile advertising IDs as of March 2026.

OpenAPI Specification

liveramp-privacy-api-openapi.yml Raw ↑
openapi: 3.0.1
info:
  title: Privacy API
  description: An API for delivering privacy requests directly to LiveRamp.
  version: 1.0.0
servers:
  - description: Production environment
    url: https://privacy-api.liveramp.com
  - description: Staging environment
    url: https://privacy-api.staging.liveramp.com
security:
  - BearerAuth: []
tags:
  - name: PrivacyRequests
    description: (resource)  Manage privacy requests.
paths:
  /v1/requests:
    post:
      tags:
        - PrivacyRequests
      operationId: Create PrivacyRequests
      description: Creates a new privacy request for data deletion or opt-out. Accepts personal information (email, name, address) or mobile advertising identifiers (MAID) to identify the data subject and processes the request according to the specified type. At least one identifier (email or MAID) must be provided. Returns a unique request UUID for tracking and handles duplicate detection.
      summary: Create PrivacyRequests
      requestBody:
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/CreatePrivacyRequestInput'
            examples:
              deletion_request:
                summary: Deletion request with full personal information
                value:
                  email: john.doe@example.com
                  first_name: John
                  last_name: Doe
                  phone: +1-555-123-4567
                  street: 123 Main St
                  city: San Francisco
                  state: CA
                  zip_code: "94105"
                  request_type: DELETION
              optout_request:
                summary: Opt-out request
                value:
                  email: user@example.com
                  first_name: User
                  last_name: Example
                  request_type: OPT_OUT
              maid_deletion_request:
                summary: Deletion request using Mobile Advertising ID
                value:
                  maid: a1b2c3d4-e5f6-7890-abcd-ef1234567890
                  request_type: DELETION
              maid_optout_request:
                summary: Opt-out request using MAID
                value:
                  maid: 12345678-90ab-cdef-1234-567890abcdef
                  request_type: OPT_OUT
      responses:
        "200":
          description: Request acknowledged - duplicate detected
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/PrivacyRequestResponse'
        "201":
          description: Creates a new privacy request successfully
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/PrivacyRequestResponse'
              examples:
                new_deletion:
                  summary: New deletion request created
                  value:
                    request_uuid: 456e7890-f12b-34c5-d678-901234567890
                    status: ACCEPTED
                    message: Request created successfully
                    is_duplicate: false
        "400":
          description: Bad Request - Invalid request format or missing required headers
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardError'
        "401":
          description: Unauthenticated Request - Invalid or missing authorization token
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardError'
        "403":
          description: Forbidden Request - Insufficient permissions for the organization
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardError'
        "422":
          description: Input Validation Error - Invalid field values, format, or missing required identifier (must provide at least email or MAID)
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardError'
      parameters:
        - description: Organization ID for the request
          in: header
          name: LR-Org-ID
          required: true
          schema:
            type: string
            example: ORG_ID
    get:
      tags:
        - PrivacyRequests
      operationId: Get PrivacyRequests
      description: Retrieves privacy requests with optional filtering. If a UUID is provided as a query parameter, a single request is returned; otherwise a paginated list of requests is returned.
      summary: Get PrivacyRequests
      responses:
        "200":
          description: Success - Returns either a single privacy request or a list of requests
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/PrivacyRequestListResponse'
              examples:
                single_request:
                  summary: Single request retrieved by UUID
                  value:
                    privacy_request:
                      request_uuid: 123e4567-e89b-12d3-a456-426655440000
                      request_type: DELETION
                      status: PROCESSING
                      date_received: "2023-10-07T10:30:00Z"
                      date_processed: "2023-10-07T11:15:30Z"
                      date_completed: null
                      error_message: null
                list_requests:
                  summary: List of requests with pagination
                  value:
                    privacy_requests:
                      - request_uuid: 123e4567-e89b-12d3-a456-426655440000
                        request_type: DELETION
                        status: COMPLETED
                        date_received: "2023-10-07T10:30:00Z"
                        date_processed: "2023-10-07T11:15:30Z"
                        date_completed: "2023-10-07T12:45:15Z"
                        error_message: null
                      - request_uuid: 456e7890-f12b-34c5-d678-901234567890
                        request_type: OPT_OUT
                        status: PROCESSING
                        date_received: "2023-10-07T14:20:00Z"
                        date_processed: "2023-10-07T14:25:10Z"
                        date_completed: null
                        error_message: null
                    total: 25
                    page: 1
                    page_size: 10
        "400":
          description: Bad Request - Invalid query parameters or missing required headers
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardError'
        "401":
          description: Unauthenticated Request - Invalid or missing authorization token
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardError'
              example:
                message: Invalid authorization token
                time: "2023-10-07T10:30:00Z"
        "403":
          description: Forbidden Request - Insufficient permissions for the organization
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardError'
        "404":
          description: Not Found - Privacy request not found or not accessible by this organization
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardError'
      parameters:
        - name: uuid
          in: query
          required: false
          description: The UUID of a specific privacy request to retrieve. If provided, returns a single request; if omitted, returns a paginated list of requests.
          schema:
            type: string
            format: uuid
            example: 123e4567-e89b-12d3-a456-426655440000
        - name: page
          in: query
          required: false
          description: Page number for pagination.
          schema:
            type: integer
            format: int32
            default: 1
            minimum: 1
            example: 1
        - name: page_size
          in: query
          required: false
          description: Number of items per page.
          schema:
            type: integer
            format: int32
            default: 10
            minimum: 1
            maximum: 100
            example: 10
        - name: status
          in: query
          required: false
          description: Filter by request status.
          schema:
            type: string
            enum:
              - ACCEPTED
              - PROCESSING
              - COMPLETED
              - FAILED
            example: COMPLETED
        - name: request_type
          in: query
          required: false
          description: Filter by request type.
          schema:
            type: string
            enum:
              - DELETION
              - OPT_OUT
            example: DELETION
        - name: date_from
          in: query
          required: false
          description: Filter from date in YYYY-MM-DD format.
          schema:
            type: string
            format: date
            example: "2023-01-01"
        - name: date_to
          in: query
          required: false
          description: Filter to date in YYYY-MM-DD format.
          schema:
            type: string
            format: date
            example: "2023-12-31"
        - description: Organization ID for the request
          in: header
          name: LR-Org-ID
          required: true
          schema:
            type: string
            example: ORG_ID
components:
  parameters: {}
  securitySchemes:
    BearerAuth:
      type: http
      scheme: bearer
      bearerFormat: JWT
  schemas:
    CreatePrivacyRequestInput:
      type: object
      properties:
        request_type:
          description: The type of privacy request.
          type: string
          enum:
            - DELETION
            - OPT_OUT
          example: DELETION
        email:
          description: The email address of the data subject. Either email or maid must be provided.
          type: string
          example: test@email.com
        maid:
          description: Mobile Advertising ID (IDFA for iOS or AAID for Android) of the data subject. Either email or maid must be provided.
          type: string
          format: uuid
          example: a1b2c3d4-e5f6-7890-abcd-ef1234567890
        first_name:
          description: The first name of the data subject.
          type: string
          example: John
        last_name:
          description: The last name of the data subject.
          type: string
          example: Doe
        phone:
          description: The phone number of the data subject.
          type: string
          example: +1-555-123-4567
        street:
          description: The street address of the data subject.
          type: string
          example: 123 Main St
        city:
          description: The city of the data subject.
          type: string
          example: San Francisco
        state:
          description: The state of the data subject.
          type: string
          example: CA
        zip_code:
          description: The zip code of the data subject.
          type: string
          example: "94105"
      required:
        - request_type
      description: 'Input for creating privacy requests. Must include at least one identifier: email or maid.'
      oneOf:
        - required:
            - email
        - required:
            - maid
    PrivacyRequestsOutput:
      type: object
      properties:
        request_uuid:
          description: The UUID of the privacy request.
          type: string
          format: uuid
          example: 123e4567-e89b-12d3-a456-426655440000
        request_type:
          description: The type of privacy request.
          type: string
          enum:
            - DELETION
            - OPT_OUT
          example: DELETION
        status:
          description: The status of the privacy request.
          type: string
          enum:
            - ACCEPTED
            - PROCESSING
            - COMPLETED
            - FAILED
          example: ACCEPTED
        date_received:
          description: The date the request was received.
          type: string
          format: date-time
          example: "2023-10-07T10:30:00Z"
        date_processed:
          description: The date the request was processed.
          type: string
          format: date-time
          example: "2023-10-07T11:15:30Z"
          nullable: true
        date_completed:
          description: The date the request was completed.
          type: string
          format: date-time
          example: "2023-10-07T12:45:15Z"
          nullable: true
        error_message:
          description: Error message if the request failed.
          type: string
          example: Processing failed due to invalid email format
      required:
        - request_uuid
        - request_type
        - status
        - date_received
      description: Privacy request output data.
    PrivacyRequestResponse:
      type: object
      properties:
        request_uuid:
          description: The UUID of the privacy request.
          type: string
          format: uuid
          example: 123e4567-e89b-12d3-a456-426655440000
        status:
          description: The status of the privacy request.
          type: string
          enum:
            - ACCEPTED
            - PROCESSING
            - COMPLETED
            - FAILED
          example: ACCEPTED
        message:
          description: Additional message about the request.
          type: string
          example: Request created successfully
        is_duplicate:
          description: Whether this is a duplicate request.
          type: boolean
          example: false
      required:
        - request_uuid
        - status
    PrivacyRequestListResponse:
      type: object
      properties:
        privacy_requests:
          description: Array of privacy requests or single request if UUID specified.
          items:
            $ref: '#/components/schemas/PrivacyRequestDetails'
          type: array
          example:
            - request_uuid: 123e4567-e89b-12d3-a456-426655440000
              request_type: DELETION
              status: ACCEPTED
              date_received: "2023-10-07T10:30:00Z"
        privacy_request:
          description: Single privacy request when retrieved by UUID.
          $ref: '#/components/schemas/PrivacyRequestDetails'
        total:
          description: Total number of requests (only present for list operations).
          type: integer
          format: int32
          example: 25
        page:
          description: Current page number (only present for list operations).
          type: integer
          format: int32
          example: 1
        page_size:
          description: Number of items per page (only present for list operations).
          type: integer
          format: int32
          example: 10
    PrivacyRequestDetails:
      type: object
      properties:
        request_uuid:
          description: The UUID of the privacy request.
          type: string
          format: uuid
          example: 123e4567-e89b-12d3-a456-426655440000
        request_type:
          description: The type of privacy request.
          type: string
          enum:
            - DELETION
            - OPT_OUT
          example: DELETION
        status:
          description: The status of the privacy request.
          type: string
          enum:
            - ACCEPTED
            - PROCESSING
            - COMPLETED
            - FAILED
          example: ACCEPTED
        date_received:
          description: The date the request was received.
          type: string
          format: date-time
          example: "2023-10-07T10:30:00Z"
        date_processed:
          description: The date the request was processed.
          type: string
          format: date-time
          example: "2023-10-07T11:15:30Z"
          nullable: true
        date_completed:
          description: The date the request was completed.
          type: string
          format: date-time
          example: "2023-10-07T12:45:15Z"
          nullable: true
        error_message:
          description: Error message if the request failed.
          type: string
          example: Processing failed due to invalid email format
      required:
        - request_uuid
        - request_type
        - status
        - date_received
    StandardError:
      type: object
      properties:
        message:
          description: The error message/description of the error.
          type: string
        time:
          description: The time the error occurred.
          type: string
          format: ISO8601 UTC date-time
          example: "2019-04-13T03:35:34Z"
      required:
        - message
        - time