LinkedIn Use Cases > Conversation Ad > Sponsored Conversations API
Linkedin is introducing its next generation of APIs to create and manage Conversation Ads, enabling advertisers to better deliver automated messages to a targeted LinkedIn member's inbox. This API replaces the previous [/sponsoredConversations](https://docs.microsoft.com/en-us/linkedin/marketing/integrations/ads/advertising-targeting/create-and-manage-conversation-ads?view=li-lms-2022-08) API.