Instasent Events API

The events API from Instasent — 1 operation(s) for events.

Business capability
Customer Data Management BC-420.10

Operations 1

POST /stream/events Create contact events #

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OpenAPI Specification

instasent-events-api-openapi.yml Raw ↑
openapi: 3.2.0
info:
  title: Instasent - Ingest Events API
  version: 1.0.3
  description: '!Ingest API Diagram


    ### Overview

    The Instasent Ingest API is a powerful tool to import **contacts** and **events** into your project. This API allows organizations to consolidate customer data and track interactions, enabling advanced audience segmentation and personalized marketing. #### What is the Ingest API? The Ingest API is a small subset of the Product API that enables you to **add or update contact data and record events** for each contact within your Instasent project. It functions as an independent Data Source within your project''s unified audience, having priority over other data sources when conflicts arise. This setup allows for seamless centralization of customer data, enhancing your understanding of customer behavior and engagement. - **Contacts**: Represent individuals in your audience, such as customers, leads, or other relevant profiles. - **Events**: Document interactions by these contacts, such as purchases, email opens, clicks, or other custom activities (e.g., "viewed product" or "made a reservation"). #### Why use the Ingest API? Using the Ingest API, businesses can:

    1. **Unify Customer Data**: Consolidate data from various sources into Instasent, creating a 360º view of each contact. Data from this API takes precedence over other sources in cases of overlapping information. 2. **Automate Data Updates**: Automatically sync new or updated data from external platforms (e.g., CRM, e-commerce). 3. **Enable Targeted Marketing**: Segment audiences based on attributes or recorded events to enable precise targeting in campaigns. 4. **Track Engagements**: Record customer interactions to measure engagement and improve marketing strategies. #### Key Functionalities

    1. **Create or Update Contacts**:

    - The `/stream/contacts` endpoint allows bulk uploading of contact data, handling up to 100 contacts per request. Existing contacts are updated unless fields are explicitly left blank or set to null. 2. **Delete Contacts**:

    - Use the `/stream/contacts/{userId}` endpoint to delete a contact, permanently removing their profile from your audience. 3. **Add Events**:

    - The `/stream/events` endpoint records contact interactions like purchases, views, or other actions. Note that events are immutable and cannot be updated once created. 4. **Get Stream Information**:

    - The `/stream` endpoint returns information about the stream, including organization, project, and datasource details along with usage statistics. 5. **Get Attributes and Events Specs**:

    - The `/stream/specs/attributes` and `/stream/specs/events` endpoints provide detailed information about the attributes and events supported by the Ingest API, including data types, validation rules, and other specifications. 6. **Get Event Parameters Specs**:

    - The `/stream/specs/event-parameters/{eventType}` endpoint provides detailed information about the parameters supported for a specific event type. #### Who Should Use This API? - **Marketers and CRM Managers**: Automate segmentation and targeting of contacts based on real-time data. - **Developers and Data Integrators**: Seamlessly connect Instasent with CRM, e-commerce, or other data systems for continuous updates and customer insights. #### Example Use Case

    Suppose a customer makes a purchase on your website. Your e-commerce system sends this purchase event to Instasent using the Ingest API. Instasent updates the contact''s profile and triggers any automations you have set up, such as a thank-you SMS. This event is stored in the contact''s timeline, helping your team understand the customer''s journey. #### Technical Notes

    - **API Token**: The Ingest API requires a unique token for secure access. Each data source has its own token. - **Rate Limits**: Requests are rate-limited according to your subscription plan. #### Useful Links

    1. **Instasent APIs Overview**: Check our diagram

    2. **Instasent API Docs**: Visit https://docs.instasent.com to discover all our available APIs

    3. **Ingest API Samples**: Check our repo'
  contact:
    email: dev@instasent.com
    url: https://instasent.com
    name: Instasent
servers:
- url: https://api.instasent.com/v1/project/{project}/datasource/{datasource}
  description: Instasent Webhooks - Ingest API
  variables:
    project:
      default: project
      description: Project identifier
    datasource:
      default: id
      description: Datasource identifier
security:
- BearerAuth: []
tags:


# --- truncated at 32 KB (72 KB total) ---
# Full source: https://artifacts.apis.io/instasent/openapi/instasent-events-api-openapi.yml