Google Ads Customers.conversion Value Rules API

openapi: 3.2.0
info:
  title: Google Ads Customers.conversion Value Rules API
  description: Manage your Google Ads accounts, campaigns, and reports with this API.
  version: v25
  x-discovery-revision: '20260721'
  contact:
    name: Google
    url: https://developers.google.com/google-ads/api/
  termsOfService: https://developers.google.com/terms
servers:
- url: https://googleads.googleapis.com
  description: Google Ads API production server
security:
- oauth2:
  - https://www.googleapis.com/auth/adwords
tags:
- name: customers.conversionValueRules
paths:
  /v25/customers/{customersId}/conversionValueRules:mutate:
    parameters:
    - name: upload_protocol
      in: query
      required: false
      schema:
        type: string
      description: Upload protocol for media (e.g. "raw", "multipart").
    - name: quotaUser
      in: query
      required: false
      schema:
        type: string
      description: Available to use for quota purposes for server-side applications. Can be any arbitrary string assigned to a user, but should not exceed 40 characters.
    - name: fields
      in: query
      required: false
      schema:
        type: string
      description: Selector specifying which fields to include in a partial response.
    - name: $.xgafv
      in: query
      required: false
      schema:
        type: string
        enum:
        - '1'
        - '2'
        x-enumDescriptions:
        - v1 error format
        - v2 error format
      description: V1 error format.
    - name: callback
      in: query
      required: false
      schema:
        type: string
      description: JSONP
    - name: prettyPrint
      in: query
      required: false
      schema:
        type: boolean
        default: 'true'
      description: Returns response with indentations and line breaks.
    - name: access_token
      in: query
      required: false
      schema:
        type: string
      description: OAuth access token.
    - name: uploadType
      in: query
      required: false
      schema:
        type: string
      description: Legacy upload protocol for media (e.g. "media", "multipart").
    - name: key
      in: query
      required: false
      schema:
        type: string
      description: API key. Your API key identifies your project and provides you with API access, quota, and reports. Required unless you provide an OAuth 2.0 token.
    - name: oauth_token
      in: query
      required: false
      schema:
        type: string
      description: OAuth 2.0 token for the current user.
    - name: alt
      in: query
      required: false
      schema:
        x-enumDescriptions:
        - Responses with Content-Type of application/json
        - Media download with context-dependent Content-Type
        - Responses with Content-Type of application/x-protobuf
        type: string
        default: json
        enum:
        - json
        - media
        - proto
      description: Data format for response.
    post:
      operationId: googleads_customers_conversionValueRules_mutate
      summary: Creates, updates, or removes conversion value rules
      tags:
      - customers.conversionValueRules
      description: Creates, updates, or removes conversion value rules. Operation statuses are returned.
      parameters:
      - name: customerId
        in: path
        required: true
        schema:
          type: string
          pattern: ^[^/]+$
        description: Required. The ID of the customer whose conversion value rules are being modified.
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/GoogleAdsGoogleadsV25Services__MutateConversionValueRulesRequest'
      responses:
        '200':
          description: Successful response
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/GoogleAdsGoogleadsV25Services__MutateConversionValueRulesResponse'
      security:
      - oauth2:
        - https://www.googleapis.com/auth/adwords
components:
  schemas:
    GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleDeviceCondition:
      description: Condition on Device dimension.
      type: object
      properties:
        deviceTypes:
          description: Value for device type condition.
          items:
            type: string
            x-enumDescriptions:
            - Not specified.
            - Used for return value only. Represents value unknown in this version.
            - Mobile device.
            - Desktop device.
            - Tablet device.
            enum:
            - UNSPECIFIED
            - UNKNOWN
            - MOBILE
            - DESKTOP
            - TABLET
          type: array
    GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleAction:
      type: object
      properties:
        value:
          type: number
          description: Specifies applied value.
          format: double
        operation:
          type: string
          description: Specifies applied operation.
          x-enumDescriptions:
          - Not specified.
          - Used for return value only. Represents value unknown in this version.
          - Add provided value to conversion value.
          - Multiply conversion value by provided value.
          - Set conversion value to provided value.
          enum:
          - UNSPECIFIED
          - UNKNOWN
          - ADD
          - MULTIPLY
          - SET
      description: Action applied when rule is applied.
    GoogleAdsGoogleadsV25Resources__ConversionValueRule:
      description: A conversion value rule
      type: object
      properties:
        audienceCondition:
          description: Condition for audience that must be satisfied for the value rule to apply.
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleAudienceCondition'
        itineraryCondition:
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleItineraryCondition'
          description: Condition for itinerary that must be satisfied for the value rule to apply.
        action:
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleAction'
          description: Action applied when the rule is triggered.
        id:
          type: string
          description: Output only. The ID of the conversion value rule.
          format: int64
        status:
          description: The status of the conversion value rule.
          type: string
          x-enumDescriptions:
          - Not specified.
          - Used for return value only. Represents value unknown in this version.
          - Conversion Value Rule is enabled and can be applied.
          - Conversion Value Rule is permanently deleted and can't be applied.
          - Conversion Value Rule is paused, but can be re-enabled.
          enum:
          - UNSPECIFIED
          - UNKNOWN
          - ENABLED
          - REMOVED
          - PAUSED
        geoLocationCondition:
          description: Condition for Geo location that must be satisfied for the value rule to apply.
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleGeoLocationCondition'
        deviceCondition:
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleDeviceCondition'
          description: Condition for device type that must be satisfied for the value rule to apply.
        resourceName:
          description: 'Immutable. The resource name of the conversion value rule. Conversion value rule resource names have the form: `customers/{customer_id}/conversionValueRules/{conversion_value_rule_id}`'
          type: string
        ownerCustomer:
          description: Output only. The resource name of the conversion value rule's owner customer. When the value rule is inherited from a manager customer, owner_customer will be the resource name of the manager whereas the customer in the resource_name will be of the requesting serving customer. ** Read-only **
          type: string
    GoogleRpc__Status:
      description: 'The `Status` type defines a logical error model that is suitable for different programming environments, including REST APIs and RPC APIs. It is used by [gRPC](https://github.com/grpc). Each `Status` message contains three pieces of data: error code, error message, and error details. You can find out more about this error model and how to work with it in the [API Design Guide](https://cloud.google.com/apis/design/errors).'
      type: object
      properties:
        message:
          description: A developer-facing error message, which should be in English. Any user-facing error message should be localized and sent in the google.rpc.Status.details field, or localized by the client.
          type: string
        code:
          type: integer
          description: The status code, which should be an enum value of google.rpc.Code.
          format: int32
        details:
          type: array
          description: A list of messages that carry the error details. There is a common set of message types for APIs to use.
          items:
            type: object
            additionalProperties:
              description: Properties of the object. Contains field @type with type URL.
    GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleGeoLocationCondition:
      description: Condition on Geo dimension.
      type: object
      properties:
        excludedGeoTargetConstants:
          type: array
          description: Geo locations that advertisers want to exclude.
          items:
            type: string
        geoMatchType:
          x-enumDescriptions:
          - Not specified.
          - Used for return value only. Represents value unknown in this version.
          - Either Area of Interest or Location of Presence can be used to match.
          - Only Location of Presence can be used to match.
          enum:
          - UNSPECIFIED
          - UNKNOWN
          - ANY
          - LOCATION_OF_PRESENCE
          description: Included Geo location match type.
          type: string
        geoTargetConstants:
          type: array
          description: Geo locations that advertisers want to include.
          items:
            type: string
        excludedGeoMatchType:
          x-enumDescriptions:
          - Not specified.
          - Used for return value only. Represents value unknown in this version.
          - Either Area of Interest or Location of Presence can be used to match.
          - Only Location of Presence can be used to match.
          enum:
          - UNSPECIFIED
          - UNKNOWN
          - ANY
          - LOCATION_OF_PRESENCE
          description: Excluded Geo location match type.
          type: string
    GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleItineraryCondition:
      type: object
      properties:
        travelLength:
          description: Range for the itinerary length in number of nights.
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleItineraryTravelLength'
        advanceBookingWindow:
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleItineraryAdvanceBookingWindow'
          description: Range for the number of days between the date of the booking and the start of the itinerary.
        travelStartDay:
          description: The days of the week on which this itinerary's travel can start.
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleItineraryTravelStartDay'
      description: Condition on Itinerary dimension.
    GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleItineraryAdvanceBookingWindow:
      description: Range for the number of days between the date of the booking and the start of the itinerary.
      type: object
      properties:
        minDays:
          description: Minimum number of days between the date of the booking the start date.
          type: integer
          format: int32
        maxDays:
          type: integer
          description: Maximum number of days between the date of the booking the start date.
          format: int32
    GoogleAdsGoogleadsV25Services__MutateConversionValueRulesResponse:
      type: object
      properties:
        results:
          description: All results for the mutate.
          items:
            $ref: '#/components/schemas/GoogleAdsGoogleadsV25Services__MutateConversionValueRuleResult'
          type: array
        partialFailureError:
          description: Errors that pertain to operation failures in the partial failure mode. Returned only when partial_failure = true and all errors occur inside the operations. If any errors occur outside the operations (for example, auth errors), we return an RPC level error.
          $ref: '#/components/schemas/GoogleRpc__Status'
      description: Response message for ConversionValueRuleService.MutateConversionValueRules.
    GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleItineraryTravelLength:
      description: Range for the itinerary length in number of nights.
      type: object
      properties:
        maxNights:
          description: Maximum number of days between the start date and the end date.
          type: integer
          format: int32
        minNights:
          description: Minimum number of nights between the start date and the end date.
          type: integer
          format: int32
    GoogleAdsGoogleadsV25Services__ConversionValueRuleOperation:
      description: A single operation (create, update, remove) on a conversion value rule.
      type: object
      properties:
        update:
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources__ConversionValueRule'
          description: 'Update operation: The conversion value rule is expected to have a valid resource name.'
        updateMask:
          description: FieldMask that determines which resource fields are modified in an update.
          type: string
          format: google-fieldmask
        create:
          description: 'Create operation: No resource name is expected for the new conversion value rule.'
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources__ConversionValueRule'
        remove:
          description: 'Remove operation: A resource name for the removed conversion value rule is expected, in this format: `customers/{customer_id}/conversionValueRules/{conversion_value_rule_id}`'
          type: string
    GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleItineraryTravelStartDay:
      type: object
      properties:
        sunday:
          description: The travel can start on Sunday.
          type: boolean
        wednesday:
          description: The travel can start on Wednesday.
          type: boolean
        saturday:
          type: boolean
          description: The travel can start on Saturday.
        friday:
          description: The travel can start on Friday.
          type: boolean
        tuesday:
          description: The travel can start on Tuesday.
          type: boolean
        thursday:
          description: The travel can start on Thursday.
          type: boolean
        monday:
          description: The travel can start on Monday.
          type: boolean
      description: The days of the week on which an itinerary's travel can start.
    GoogleAdsGoogleadsV25Services__MutateConversionValueRulesRequest:
      type: object
      properties:
        partialFailure:
          type: boolean
          description: If true, successful operations will be carried out and invalid operations will return errors. If false, all operations will be carried out in one transaction if and only if they are all valid. Default is false.
        operations:
          type: array
          description: Required. The list of operations to perform on individual conversion value rules.
          items:
            $ref: '#/components/schemas/GoogleAdsGoogleadsV25Services__ConversionValueRuleOperation'
        validateOnly:
          description: If true, the request is validated but not executed. Only errors are returned, not results.
          type: boolean
        responseContentType:
          x-enumDescriptions:
          - Not specified. Will return the resource name only in the response.
          - The mutate response will be the resource name.
          - The mutate response will contain the resource name and the resource with mutable fields if possible. Otherwise, only the resource name will be returned.
          enum:
          - UNSPECIFIED
          - RESOURCE_NAME_ONLY
          - MUTABLE_RESOURCE
          description: The response content type setting. Determines whether the mutable resource or just the resource name should be returned post mutation.
          type: string
      description: Request message for ConversionValueRuleService.MutateConversionValueRules.
    GoogleAdsGoogleadsV25Services__MutateConversionValueRuleResult:
      description: The result for the conversion value rule mutate.
      type: object
      properties:
        resourceName:
          description: Returned for successful operations.
          type: string
        conversionValueRule:
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources__ConversionValueRule'
          description: The mutated conversion value rule with only mutable fields after mutate. The field will only be returned when response_content_type is set to "MUTABLE_RESOURCE".
    GoogleAdsGoogleadsV25Resources_ConversionValueRule_ValueRuleAudienceCondition:
      type: object
      properties:
        userLists:
          description: User Lists.
          items:
            type: string
          type: array
        userInterests:
          type: array
          description: User Interests.
          items:
            type: string
      description: Condition on Audience dimension.
  securitySchemes:
    oauth2:
      type: oauth2
      description: Google OAuth 2.0. Google Ads API additionally requires a developer token in the developer-token header.
      flows:
        authorizationCode:
          authorizationUrl: https://accounts.google.com/o/oauth2/auth
          tokenUrl: https://oauth2.googleapis.com/token
          scopes:
            https://www.googleapis.com/auth/adwords: See, edit, create, and delete your Google Ads accounts and data.
externalDocs:
  url: https://developers.google.com/google-ads/api/
x-source: https://googleads.googleapis.com/$discovery/rest?version=v25
x-generated-by: API Evangelist enrichment pipeline — mechanical conversion of the first-party Google API Discovery Document