Google Ads Bidding Strategies API

openapi: 3.1.0
info:
  title: Google Ads Ad Groups Bidding Strategies API
  description: 'The Google Ads API is the modern programmatic interface to Google Ads and the

    next generation of the AdWords API. It enables developers to interact directly

    with the Google Ads platform, vastly increasing the efficiency of managing

    large or complex Google Ads accounts and campaigns. The API allows for

    creating, reading, updating, and removing campaigns, ad groups, ads, keywords,

    and retrieving performance reports using Google Ads Query Language (GAQL).

    '
  version: v18
  contact:
    name: Google Ads API Support
    url: https://developers.google.com/google-ads/api/support
  license:
    name: Google APIs Terms of Service
    url: https://developers.google.com/terms
servers:
- url: https://googleads.googleapis.com
  description: Google Ads API Production Server
security:
- oauth2Auth: []
tags:
- name: Bidding Strategies
  description: Manage bidding strategies for campaigns
paths:
  /v18/customers/{customerId}/biddingStrategies:mutate:
    post:
      summary: Google Ads Create, Update, or Remove Bidding Strategies
      description: 'Creates, updates, or removes bidding strategies. Bidding strategies

        determine how bids are set for your ads. Supports strategies such as

        Target CPA, Target ROAS, Maximize Conversions, and Manual CPC.

        '
      operationId: mutateBiddingStrategies
      tags:
      - Bidding Strategies
      parameters:
      - $ref: '#/components/parameters/CustomerIdPath'
      - $ref: '#/components/parameters/AuthorizationHeader'
      - $ref: '#/components/parameters/DeveloperTokenHeader'
      - $ref: '#/components/parameters/LoginCustomerIdHeader'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/MutateBiddingStrategiesRequest'
      responses:
        '200':
          description: Successful Response
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/MutateBiddingStrategiesResponse'
        '400':
          description: Bad Request
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/GoogleAdsFailure'
components:
  parameters:
    LoginCustomerIdHeader:
      name: login-customer-id
      in: header
      required: false
      description: 'The customer ID of the manager account making the request on behalf

        of a client account. Required when authenticating as a manager account.

        '
      schema:
        type: string
    CustomerIdPath:
      name: customerId
      in: path
      required: true
      description: The Google Ads customer ID (without dashes), e.g. 1234567890.
      schema:
        type: string
        pattern: ^\d{10}$
    AuthorizationHeader:
      name: Authorization
      in: header
      required: true
      description: OAuth 2.0 Bearer token for authentication.
      schema:
        type: string
    DeveloperTokenHeader:
      name: developer-token
      in: header
      required: true
      description: 'Developer token for API access. Obtain from the Google Ads API Center

        in your manager account.

        '
      schema:
        type: string
  schemas:
    GoogleAdsFailure:
      type: object
      description: Error response from the Google Ads API.
      properties:
        errors:
          type: array
          items:
            $ref: '#/components/schemas/GoogleAdsError'
    MutateBiddingStrategiesResponse:
      type: object
      properties:
        results:
          type: array
          items:
            type: object
            properties:
              resourceName:
                type: string
        partialFailureError:
          $ref: '#/components/schemas/Status'
    MutateBiddingStrategiesRequest:
      type: object
      required:
      - operations
      properties:
        operations:
          type: array
          items:
            $ref: '#/components/schemas/BiddingStrategyOperation'
        partialFailure:
          type: boolean
        validateOnly:
          type: boolean
    BiddingStrategyOperation:
      type: object
      properties:
        create:
          $ref: '#/components/schemas/BiddingStrategy'
        update:
          $ref: '#/components/schemas/BiddingStrategy'
        remove:
          type: string
        updateMask:
          type: string
    GoogleAdsError:
      type: object
      properties:
        errorCode:
          type: object
          description: The error code with a specific error enum and value.
          additionalProperties:
            type: string
        message:
          type: string
          description: Human-readable error message.
        trigger:
          type: object
          description: The value that triggered the error.
        location:
          type: object
          description: Location of the error in the request.
          properties:
            fieldPathElements:
              type: array
              items:
                type: object
                properties:
                  fieldName:
                    type: string
                  index:
                    type: integer
    Status:
      type: object
      description: Standard gRPC status for partial failure errors.
      properties:
        code:
          type: integer
          description: gRPC status code.
        message:
          type: string
          description: Error message.
        details:
          type: array
          items:
            type: object
    BiddingStrategy:
      type: object
      description: A portfolio bidding strategy shared across multiple campaigns.
      properties:
        resourceName:
          type: string
          description: Resource name of the bidding strategy.
        id:
          type: integer
          format: int64
          description: The unique ID of the bidding strategy.
        name:
          type: string
          description: Name of the bidding strategy.
        type:
          type: string
          enum:
          - TARGET_CPA
          - TARGET_ROAS
          - TARGET_SPEND
          - MAXIMIZE_CONVERSIONS
          - MAXIMIZE_CONVERSION_VALUE
          - UNKNOWN
          - UNSPECIFIED
          description: The type of bidding strategy.
        status:
          type: string
          enum:
          - ENABLED
          - REMOVED
          - UNKNOWN
          - UNSPECIFIED
          description: The status of the bidding strategy.
        campaignCount:
          type: integer
          format: int64
          description: Number of campaigns using this bidding strategy.
  securitySchemes:
    oauth2Auth:
      type: oauth2
      description: 'Google Ads API uses OAuth 2.0 for authentication. Requires a developer

        token, OAuth 2.0 client ID and secret, and a refresh token.

        '
      flows:
        authorizationCode:
          authorizationUrl: https://accounts.google.com/o/oauth2/auth
          tokenUrl: https://oauth2.googleapis.com/token
          scopes:
            https://www.googleapis.com/auth/adwords: Full access to Google Ads accounts