Facebook Business Manager Ad Creatives API

openapi: 3.1.0
info:
  title: Facebook Business Manager Facebook Marketing Ad Accounts Ad Creatives API
  description: Create and manage ad campaigns, analyze performance, and automate advertising workflows across Meta platforms. The Marketing API provides programmatic access to Facebook's advertising system, enabling businesses to create campaigns, ad sets, and ads, manage budgets and bidding strategies, define targeting audiences, and retrieve performance metrics.
  version: '25.0'
  contact:
    name: Meta Developer Support
    url: https://developers.facebook.com/support
  termsOfService: https://developers.facebook.com/terms
servers:
- url: https://graph.facebook.com/v25.0
  description: Facebook Graph API Production Server
security:
- bearerAuth: []
tags:
- name: Ad Creatives
  description: Manage ad creative content including images, videos, copy, and call-to-action configurations.
paths:
  /act_{ad_account_id}/adcreatives:
    get:
      operationId: listAdCreatives
      summary: Facebook Business Manager List ad creatives
      description: Retrieves all ad creatives for the specified ad account.
      tags:
      - Ad Creatives
      parameters:
      - $ref: '#/components/parameters/adAccountId'
      - $ref: '#/components/parameters/fields'
      - $ref: '#/components/parameters/limit'
      - $ref: '#/components/parameters/after'
      responses:
        '200':
          description: Successfully retrieved list of ad creatives
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/AdCreativeList'
        '400':
          $ref: '#/components/responses/BadRequest'
        '401':
          $ref: '#/components/responses/Unauthorized'
    post:
      operationId: createAdCreative
      summary: Facebook Business Manager Create an ad creative
      description: Creates a new ad creative with image, video, copy, and call-to-action configurations for use in ads.
      tags:
      - Ad Creatives
      parameters:
      - $ref: '#/components/parameters/adAccountId'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/AdCreativeCreate'
      responses:
        '200':
          description: Ad creative created successfully
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/CreateResponse'
        '400':
          $ref: '#/components/responses/BadRequest'
        '401':
          $ref: '#/components/responses/Unauthorized'
components:
  schemas:
    PagingCursors:
      type: object
      properties:
        before:
          type: string
          description: Cursor pointing to the start of the current page
        after:
          type: string
          description: Cursor pointing to the end of the current page
    AdCreativeCreate:
      type: object
      required:
      - name
      - object_story_spec
      properties:
        name:
          type: string
        object_story_spec:
          type: object
          description: Story specification including page, link, and media data
        title:
          type: string
        body:
          type: string
        call_to_action_type:
          type: string
          enum:
          - LEARN_MORE
          - SHOP_NOW
          - SIGN_UP
          - BOOK_NOW
          - DOWNLOAD
          - GET_OFFER
          - CONTACT_US
          - SUBSCRIBE
        url_tags:
          type: string
    AdCreative:
      type: object
      properties:
        id:
          type: string
          description: The ID of the ad creative
        name:
          type: string
          description: The name of the ad creative
        object_story_spec:
          type: object
          description: Specification for the story that will appear in the ad, including page ID, link data, and media.
        title:
          type: string
          description: The title of the ad
        body:
          type: string
          description: The body text of the ad
        image_url:
          type: string
          format: uri
          description: URL of the ad image
        call_to_action_type:
          type: string
          description: The call-to-action button type
          enum:
          - LEARN_MORE
          - SHOP_NOW
          - SIGN_UP
          - BOOK_NOW
          - DOWNLOAD
          - GET_OFFER
          - CONTACT_US
          - SUBSCRIBE
        link_url:
          type: string
          format: uri
          description: Destination URL for the ad
        url_tags:
          type: string
          description: URL tags for tracking parameters
    Error:
      type: object
      properties:
        error:
          type: object
          properties:
            message:
              type: string
              description: Human-readable error message
            type:
              type: string
              description: Error type classification
            code:
              type: integer
              description: Numeric error code
            error_subcode:
              type: integer
              description: Numeric error subcode for more specific categorization
            fbtrace_id:
              type: string
              description: Unique trace ID for debugging with Facebook support
    Paging:
      type: object
      properties:
        cursors:
          $ref: '#/components/schemas/PagingCursors'
        next:
          type: string
          description: URL for the next page of results
        previous:
          type: string
          description: URL for the previous page of results
    CreateResponse:
      type: object
      properties:
        id:
          type: string
          description: The ID of the newly created object
    AdCreativeList:
      type: object
      properties:
        data:
          type: array
          items:
            $ref: '#/components/schemas/AdCreative'
        paging:
          $ref: '#/components/schemas/Paging'
  parameters:
    adAccountId:
      name: ad_account_id
      in: path
      required: true
      description: The ID of the ad account (numeric, without the act_ prefix)
      schema:
        type: string
    after:
      name: after
      in: query
      required: false
      description: Cursor for pagination to retrieve the next page of results
      schema:
        type: string
    fields:
      name: fields
      in: query
      required: false
      description: Comma-separated list of fields to include in the response. If omitted, default fields are returned.
      schema:
        type: string
    limit:
      name: limit
      in: query
      required: false
      description: Maximum number of objects to return per page. Default is 25.
      schema:
        type: integer
        default: 25
        maximum: 100
  responses:
    Unauthorized:
      description: Invalid or expired access token
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
    BadRequest:
      description: Invalid request parameters or malformed request body
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      description: OAuth 2.0 access token with ads_management or ads_read permissions. Obtain tokens via the Facebook Login flow.
externalDocs:
  description: Facebook Marketing API Documentation
  url: https://developers.facebook.com/docs/marketing-api