Centric Brands Owned-Brand Storefront Commerce (UCP / MCP)
The agent-facing commerce surface Centric Brands operates across eight of its owned-brand direct-to-consumer storefronts (Hudson Jeans, Joe's Jeans, Favorite Daughter, Buffalo David Bitton, Avirex, Hervé Léger, Zac Posen, Robert Graham). Each store implements the Universal Commerce Protocol (UCP) over MCP: an anonymous JSON-RPC tools/list returns 13 tools with full JSON Schema inputs covering catalog search and lookup, cart construction, checkout, and order retrieval, with buyer approval required to complete payment. Discoverable at /.well-known/ucp and /llms.txt on every brand host. The server is Shopify platform infrastructure served from Centric-operated hosts, not software Centric Brands authored — the corporate entity publishes no developer program of its own.