Demandbase · Controlled Vocabulary

Demandbase Vocabulary

Shared vocabulary of terms used across the Demandbase go-to-market platform and its published APIs (B2B, Data Export, Data Import, Intent, Admin, Usage, Custom Sources) and its MCP server.

12 Terms Updated

View Vocabulary File View on GitHub

Demandbase Vocabulary is a controlled vocabulary published by Demandbase on the APIs.io network, defining 12 terms.

Defined terms include Account, Account List, Audience, Buying Group, and Campaign.

A controlled vocabulary pins the words an API’s schemas, parameters and documentation use to one agreed definition each — the shared language a human or an agent needs to read the API the same way its authors do.

Terms

Account

A company-level record representing a target organization within Demandbase One.

Account List

A curated list of accounts targeted for an ABM motion such as advertising or sales outreach.

Audience

A definition that resolves to a set of accounts or people for ad targeting and personalization.

Buying Group

The cluster of contacts within an account participating in a buying decision.

Campaign

An advertising or marketing initiative scoped to one or more audiences.

Engagement

Aggregate or itemized signals of an account's interaction with a brand across channels.

Firmographics

Descriptive attributes of a company - industry, employee count, revenue, location, hierarchy.

Intent

Third-party research signals indicating a company is in-market for a topic, product, or category.

Technographics

The set of technologies installed or used by a company.

ICP (Ideal Customer Profile)

The firmographic and behavioral profile that defines a vendor's best-fit customer.

Demandbase ID

A persistent identifier assigned to a company or contact in Demandbase's data graph.

Real-Time Identification

Resolving a company from an anonymous web signal (IP, domain, cookie) at request time.

Controlled Vocabulary

name: Demandbase Vocabulary
description: Shared vocabulary of terms used across the Demandbase go-to-market platform and its published APIs
  (B2B, Data Export, Data Import, Intent, Admin, Usage, Custom Sources) and its MCP server.
terms:
- term: Account
  definition: A company-level record representing a target organization within Demandbase One.
- term: Account List
  definition: A curated list of accounts targeted for an ABM motion such as advertising or sales outreach.
- term: Audience
  definition: A definition that resolves to a set of accounts or people for ad targeting and personalization.
- term: Buying Group
  definition: The cluster of contacts within an account participating in a buying decision.
- term: Campaign
  definition: An advertising or marketing initiative scoped to one or more audiences.
- term: Engagement
  definition: Aggregate or itemized signals of an account's interaction with a brand across channels.
- term: Firmographics
  definition: Descriptive attributes of a company - industry, employee count, revenue, location, hierarchy.
- term: Intent
  definition: Third-party research signals indicating a company is in-market for a topic, product, or category.
- term: Technographics
  definition: The set of technologies installed or used by a company.
- term: ICP (Ideal Customer Profile)
  definition: The firmographic and behavioral profile that defines a vendor's best-fit customer.
- term: Demandbase ID
  definition: A persistent identifier assigned to a company or contact in Demandbase's data graph.
- term: Real-Time Identification
  definition: Resolving a company from an anonymous web signal (IP, domain, cookie) at request time.
generated: '2026-08-13'
method: generated
source: https://developer.demandbase.com/llms.txt and the eight harvested OpenAPI definitions in openapi/