Triplelift Authentication

name: TripleLift Authentication
description: >-
  TripleLift runs three distinct authentication regimes across its API surface.
  The Reporting API uses a paired static API key plus a monthly-rotating JWT, both
  sent as headers on every request. The TripleLift platform (app.triplelift.com and
  the federated GraphQL gateway) uses an Auth0 OpenID Connect tenant with
  authorization_code + PKCE and a large scope catalog. The TLX exchange endpoint
  is not authenticated with a credential at all — a supplier is identified by a
  supplier_id query parameter issued during onboarding and by IP/host allowlisting.
generated: '2026-08-12'
method: searched
source: https://supply-docs.triplelift.com/reference/authorization
schemes:
  - id: reporting-api-key
    api: TripleLift Reporting API
    type: apiKey
    in: header
    name: X-API-Key
    required: true
    description: >-
      Static API key unique to the TripleLift member account. Does not expire, but
      is invalidated whenever a new key is generated — and generating a new key
      rotates it for EVERY user and program querying on behalf of that member
      account, so key rotation is an account-wide breaking event with no per-client
      isolation.
    obtain:
      - method: console
        url: https://console.triplelift.com
        steps: Reporting menu -> Reporting API -> "Current API Key" -> copy, or Generate New Key.
      - method: api
        endpoint: POST https://reporting-api.triplelift.net/generate-api-key
        headers:
          - 'X-API-Key: <current key>'
          - 'Authorization: Bearer <jwt>'
        body: '{"id": "<member id>", "overwriteExistingKey": true}'
        note: Requires the existing key and a valid JWT — there is no unauthenticated bootstrap.
  - id: reporting-jwt
    api: TripleLift Reporting API
    type: http
    scheme: bearer
    bearerFormat: JWT
    in: header
    name: Authorization
    required: true
    description: >-
      JSON Web Token that expires after one month and must be refreshed. Sent
      alongside — not instead of — the X-API-Key header; both are required on
      every request.
    obtain:
      - method: console
        url: https://console.triplelift.com
        steps: Reporting menu -> Reporting API -> "Current Token".
      - method: api
        endpoint: POST https://api.triplelift.com/login
        body: '{"username": "<username>", "password": "<password>"}'
        response_field: reporting_api_token
        note: >-
          Resource-owner password credentials over a plain JSON POST. There is no
          client_credentials or service-account flow published for the Reporting
          API, so an automated integration must store a human user's password to
          refresh its token every month.
    lifetime: 1 month
    refresh: none published — re-POST /login
  - id: platform-oidc
    api: TripleLift Platform (app.triplelift.com, federated-api.prod.triplelift.net)
    type: openIdConnect
    openIdConnectUrl: https://auth.triplelift.net/.well-known/openid-configuration
    issuer: https://auth.triplelift.net/
    provider: Auth0
    flows:
      authorizationCode:
        authorizationUrl: https://auth.triplelift.net/authorize
        tokenUrl: https://auth.triplelift.net/oauth/token
        refreshUrl: https://auth.triplelift.net/oauth/token
        pkce: S256
    audience: https://federated-api.prod.triplelift.net
    grant_types_supported:
      - client_credentials
      - authorization_code
      - refresh_token
      - password
      - implicit
      - 'urn:ietf:params:oauth:grant-type:device_code'
      - 'urn:ietf:params:oauth:grant-type:token-exchange'
      - 'urn:ietf:params:oauth:grant-type:jwt-bearer'
    token_endpoint_auth_methods_supported:
      - client_secret_basic
      - client_secret_post
      - private_key_jwt
      - none
    id_token_signing_alg_values_supported:
      - HS256
      - RS256
      - PS256
    jwks_uri: https://auth.triplelift.net/.well-known/jwks.json
    dpop_signing_alg_values_supported:
      - ES256
    revocation_endpoint: https://auth.triplelift.net/oauth/revoke
    registration_endpoint: https://auth.triplelift.net/oidc/register
    scopes: see scopes/triplelift-scopes.yml
    description: >-
      Discovered by probing, not from documentation — TripleLift publishes no
      developer documentation for the platform API. app.triplelift.com 302s to the
      Auth0 authorize endpoint and the redirect exposes the client_id, the audience
      and the complete scope catalog.
    documented: false
  - id: mcp-oauth-wordpress
    api: TripleLift WordPress MCP server
    type: oauth2
    issuer: https://triplelift.com
    metadata: https://triplelift.com/.well-known/oauth-authorization-server
    protected_resource: https://triplelift.com/wp-json/mcp/mcp-oauth-server
    flows:
      authorizationCode:
        authorizationUrl: https://triplelift.com/oauth/authorize
        tokenUrl: https://triplelift.com/oauth/token
        refreshUrl: https://triplelift.com/oauth/token
        pkce: S256
    scopes:
      mcp: Access the MCP server exposed by the triplelift.com WordPress site.
    token_endpoint_auth_methods_supported:
      - none
    dynamic_client_registration: client_id_metadata_document
    description: >-
      A second, entirely separate OAuth authorization server on the marketing
      domain, serving only the WordPress MCP endpoint. Unrelated to the platform
      Auth0 tenant.
  - id: tlx-supplier-id
    api: TripleLift Exchange (TLX)
    type: none
    description: >-
      The server-to-server OpenRTB endpoint carries no Authorization header. A
      supply partner is identified by the supplier_id query parameter TripleLift
      issues at onboarding — https://tlx.3lift.com/s2s/auction?supplier_id=123 —
      with access otherwise controlled out of band by the partner agreement and
      allowlisting. User-sync endpoints on eb2.3lift.com use a mid + dongle
      parameter pair for the same purpose.
    documented: true
    docs: https://docs.triplelift.com/docs/supply-partners
observations:
  - No API surface at TripleLift uses a single credential. Every authenticated
    surface requires either two headers (Reporting) or a full OIDC round trip
    (platform).
  - The Reporting API's account-wide key rotation and its password-grant JWT
    refresh are the two weakest points in the auth design for automated agents.
  - There is no published machine-readable security scheme document (no OpenAPI,
    no oauth-protected-resource metadata on the API hosts), so an agent cannot
    discover any of this without reading the human docs.
x-evidence:
  - url: https://supply-docs.triplelift.com/reference/authorization.md
    http_status: 200
    fetched: '2026-08-12'
  - url: https://auth.triplelift.net/.well-known/openid-configuration
    http_status: 200
    fetched: '2026-08-12'
  - url: https://triplelift.com/.well-known/oauth-authorization-server
    http_status: 200
    fetched: '2026-08-12'
  - url: https://app.triplelift.com/
    http_status: 302
    fetched: '2026-08-12'
    note: Location header names the Auth0 authorize endpoint, audience and scopes.