Mailchimp Audience (List)
A Mailchimp audience (also known as a list). Audiences contain subscribers who have opted in to receive correspondence from you or your organization. They hold contact information, segmentation data, campaign defaults, and compliance settings.
Properties
| Name | Type | Description |
|---|---|---|
| id | string | A string that uniquely identifies this list. |
| web_id | integer | The ID used in the Mailchimp web application. |
| name | string | The name of the list/audience. |
| contact | object | Contact information displayed in campaign footers to comply with international spam laws. |
| permission_reminder | string | The permission reminder for the list, reminding subscribers how they signed up. |
| use_archive_bar | boolean | Whether campaigns for this list use the Archive Bar in archives by default. |
| campaign_defaults | object | Default values for campaigns created for this list. |
| notify_on_subscribe | string | The email address to send subscribe notifications to. Set to empty string to disable. |
| notify_on_unsubscribe | string | The email address to send unsubscribe notifications to. Set to empty string to disable. |
| date_created | string | The date and time that this list was created in ISO 8601 format. |
| list_rating | integer | An auto-generated activity score for the list (0-5). |
| email_type_option | boolean | Whether the list supports multiple email formats (HTML and plain-text). When true, subscribers can choose their preferred format. |
| subscribe_url_short | string | The URL-shortened version of this list's subscribe form. |
| subscribe_url_long | string | The full version of this list's subscribe form URL. |
| beamer_address | string | The list's Email Beamer address for creating campaigns via email. |
| visibility | string | Legacy visibility setting. No longer used. |
| double_optin | boolean | Whether to require the subscriber to confirm subscription via email. |
| has_welcome | boolean | Whether this list has a welcome automation connected. |
| marketing_permissions | boolean | Whether the list has marketing permissions (GDPR) enabled. |
| modules | array | Any list-specific modules installed for this list. |
| stats | object | Stats for the list, including subscriber counts and campaign performance. |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"$id": "https://github.com/api-search/messaging/mailchimp/json-schema/audience.json",
"title": "Mailchimp Audience (List)",
"description": "A Mailchimp audience (also known as a list). Audiences contain subscribers who have opted in to receive correspondence from you or your organization. They hold contact information, segmentation data, campaign defaults, and compliance settings.",
"type": "object",
"properties": {
"id": {
"type": "string",
"description": "A string that uniquely identifies this list.",
"readOnly": true
},
"web_id": {
"type": "integer",
"description": "The ID used in the Mailchimp web application.",
"readOnly": true
},
"name": {
"type": "string",
"description": "The name of the list/audience."
},
"contact": {
"type": "object",
"description": "Contact information displayed in campaign footers to comply with international spam laws.",
"properties": {
"company": {
"type": "string",
"description": "The company name for the list."
},
"address1": {
"type": "string",
"description": "The street address for the list contact."
},
"address2": {
"type": "string",
"description": "The second line of the street address."
},
"city": {
"type": "string",
"description": "The city for the list contact."
},
"state": {
"type": "string",
"description": "The state for the list contact."
},
"zip": {
"type": "string",
"description": "The postal or zip code for the list contact."
},
"country": {
"type": "string",
"description": "A two-character ISO 3166 country code. Defaults to US if invalid.",
"pattern": "^[A-Z]{2}$"
},
"phone": {
"type": "string",
"description": "The phone number for the list contact."
}
},
"required": ["company", "address1", "city", "state", "zip", "country"]
},
"permission_reminder": {
"type": "string",
"description": "The permission reminder for the list, reminding subscribers how they signed up."
},
"use_archive_bar": {
"type": "boolean",
"description": "Whether campaigns for this list use the Archive Bar in archives by default.",
"default": false
},
"campaign_defaults": {
"type": "object",
"description": "Default values for campaigns created for this list.",
"properties": {
"from_name": {
"type": "string",
"description": "The default from name for campaigns sent to this list."
},
"from_email": {
"type": "string",
"format": "email",
"description": "The default from email for campaigns sent to this list."
},
"subject": {
"type": "string",
"description": "The default subject line for campaigns sent to this list."
},
"language": {
"type": "string",
"description": "The default language for this list's forms."
}
},
"required": ["from_name", "from_email", "subject", "language"]
},
"notify_on_subscribe": {
"type": "string",
"description": "The email address to send subscribe notifications to. Set to empty string to disable."
},
"notify_on_unsubscribe": {
"type": "string",
"description": "The email address to send unsubscribe notifications to. Set to empty string to disable."
},
"date_created": {
"type": "string",
"format": "date-time",
"description": "The date and time that this list was created in ISO 8601 format.",
"readOnly": true
},
"list_rating": {
"type": "integer",
"description": "An auto-generated activity score for the list (0-5).",
"minimum": 0,
"maximum": 5,
"readOnly": true
},
"email_type_option": {
"type": "boolean",
"description": "Whether the list supports multiple email formats (HTML and plain-text). When true, subscribers can choose their preferred format."
},
"subscribe_url_short": {
"type": "string",
"format": "uri",
"description": "The URL-shortened version of this list's subscribe form.",
"readOnly": true
},
"subscribe_url_long": {
"type": "string",
"format": "uri",
"description": "The full version of this list's subscribe form URL.",
"readOnly": true
},
"beamer_address": {
"type": "string",
"description": "The list's Email Beamer address for creating campaigns via email.",
"readOnly": true
},
"visibility": {
"type": "string",
"description": "Legacy visibility setting. No longer used.",
"enum": ["pub", "prv"]
},
"double_optin": {
"type": "boolean",
"description": "Whether to require the subscriber to confirm subscription via email.",
"default": false
},
"has_welcome": {
"type": "boolean",
"description": "Whether this list has a welcome automation connected.",
"default": false
},
"marketing_permissions": {
"type": "boolean",
"description": "Whether the list has marketing permissions (GDPR) enabled.",
"default": false
},
"modules": {
"type": "array",
"description": "Any list-specific modules installed for this list.",
"items": {
"type": "string"
},
"readOnly": true
},
"stats": {
"type": "object",
"description": "Stats for the list, including subscriber counts and campaign performance.",
"readOnly": true,
"properties": {
"member_count": {
"type": "integer",
"description": "The number of active members in the list."
},
"total_contacts": {
"type": "integer",
"description": "The number of contacts in the list, including subscribed, unsubscribed, pending, cleaned, and transactional contacts."
},
"unsubscribe_count": {
"type": "integer",
"description": "The number of members who have unsubscribed from the list."
},
"cleaned_count": {
"type": "integer",
"description": "The number of members cleaned from the list (hard bounced)."
},
"member_count_since_send": {
"type": "integer",
"description": "The number of active members in the list since the last campaign was sent."
},
"unsubscribe_count_since_send": {
"type": "integer",
"description": "The number of members who have unsubscribed since the last campaign was sent."
},
"cleaned_count_since_send": {
"type": "integer",
"description": "The number of members cleaned from the list since the last campaign was sent."
},
"campaign_count": {
"type": "integer",
"description": "The number of campaigns in any status that use this list."
},
"campaign_last_sent": {
"type": "string",
"format": "date-time",
"description": "The date and time the last campaign was sent to this list in ISO 8601 format."
},
"merge_field_count": {
"type": "integer",
"description": "The number of merge fields for this list (not including EMAIL)."
},
"avg_sub_rate": {
"type": "number",
"description": "The average number of subscriptions per month for the list."
},
"avg_unsub_rate": {
"type": "number",
"description": "The average number of unsubscriptions per month for the list."
},
"target_sub_rate": {
"type": "number",
"description": "The target number of subscriptions per month for the list to keep it growing."
},
"open_rate": {
"type": "number",
"description": "The average open rate (a percentage represented as a number between 0 and 100) per campaign for the list."
},
"click_rate": {
"type": "number",
"description": "The average click rate (a percentage represented as a number between 0 and 100) per campaign for the list."
},
"last_sub_date": {
"type": "string",
"format": "date-time",
"description": "The date and time of the last subscribe in ISO 8601 format."
},
"last_unsub_date": {
"type": "string",
"format": "date-time",
"description": "The date and time of the last unsubscribe in ISO 8601 format."
}
}
}
},
"required": ["name", "contact", "permission_reminder", "campaign_defaults", "email_type_option"],
"additionalProperties": true
}
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