Amazon Pinpoint · Rate Limits

Amazon Pinpoint Rate Limits

Published rate and burst quotas for the Amazon Pinpoint API. AWS applies two quota types - a rate quota (requests per second per operation) and a burst quota (concurrent in-flight requests) - calculated independently per operation, per account, per AWS region. There are no plan tiers: every account gets the same defaults and increases are requested through Service Quotas.

Amazon Pinpoint Rate Limits is the machine-readable rate-limit profile for Amazon Pinpoint on the APIs.io network, in the API Commons Rate Limits shape.

It captures 26 rate-limit definitions, measuring requests_per_second.

Limit state is signalled in the limit, remaining, reset, and retryAfter response headers, and an exhausted limit returns HTTP 429.

The profile also includes 3 backoff/retry policies defined and response codes documented for throttled, quotaExceeded, and errorType.

Tagged areas include Messaging, Rate Limiting, Quotas, and Throttling.

26 Limits Exhausted: HTTP 429 Quota: 429 limitremainingresetretryAfter
Transcribed from the provider's documentation on 2026-08-13 — docs.aws.amazon.com/pinpoint/latest/developerguide/quotas....
View Source
MessagingRate LimitingQuotasThrottling

Limits

CreateCampaign account-operation-region
requests_per_second · second
25
CreateEmailTemplate account-operation-region
requests_per_second · second
10
CreateInAppTemplate account-operation-region
requests_per_second · second
10
CreateImportJob account-operation-region
requests_per_second · second
300
CreatePushTemplate account-operation-region
requests_per_second · second
10
CreateSegment account-operation-region
requests_per_second · second
25
CreateSmsTemplate account-operation-region
requests_per_second · second
10
CreateVoiceTemplate account-operation-region
requests_per_second · second
10
DeleteCampaign account-operation-region
requests_per_second · second
25
DeleteEndpoint account-operation-region
requests_per_second · second
5
DeleteSegment account-operation-region
requests_per_second · second
25
GetEndpoint account-operation-region
requests_per_second · second
10
PhoneNumberValidate account-operation-region
requests_per_second · second
20
PutEvents account-operation-region
requests_per_second · second
15
SendMessages account-operation-region
requests_per_second · second
4000
SendUsersMessages account-operation-region
requests_per_second · second
6000
UpdateCampaign account-operation-region
requests_per_second · second
25
UpdateEmailTemplate account-operation-region
requests_per_second · second
10
UpdateEndpoint account-operation-region
requests_per_second · second
10
UpdateEndpointsBatch account-operation-region
requests_per_second · second
2
UpdateInAppTemplate account-operation-region
requests_per_second · second
10
UpdatePushTemplate account-operation-region
requests_per_second · second
10
UpdateSegment account-operation-region
requests_per_second · second
25
UpdateSmsTemplate account-operation-region
requests_per_second · second
10
UpdateVoiceTemplate account-operation-region
requests_per_second · second
10
All other operations account-operation-region
requests_per_second · second
300
Default applied to every operation not named above.

Policies

Independent per-operation throttling
Throttling decisions are calculated independently for each operation. A throttled SendMessages call does not throttle a concurrent UpdateEndpoint call.
Backoff strategy
No Retry-After is returned. AWS SDK clients implement exponential backoff with jitter by default; direct HTTP callers must implement it themselves.
Quota increases
Increases are requested through AWS Service Quotas or an AWS Support case, not by upgrading a plan. Some quotas are marked not eligible for increase.

Work with this as data

Every rate limit here is available over the APIs.io API and to AI agents over MCP.

MCP server

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https://apis.io/mcp

Tools for rate limits

4 MCP tools reach this
  • find_rate_limitsBrowse and filter every rate limit in the catalog.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This rate limit 
curl "https://apis.io/api/v1/rate-limits/amazon-pinpoint-rate-limits"
All rate limits 
curl "https://apis.io/api/v1/rate-limits?limit=25"

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