United Capital website screenshot

United Capital

United Capital (United Capital Financial Advisers / United Capital Financial Partners) was a US wealth counseling and financial life management firm founded in 2005, known for its FinLife CX white-label advisor technology platform. Bessemer Venture Partners partnered with the company in 2009. At acquisition it managed roughly $25 billion for 22,000 clients through 220+ advisors in over 90 offices. Goldman Sachs acquired United Capital in May 2019 for $750 million in cash, rebranding it Goldman Sachs Personal Financial Management, which Creative Planning acquired in 2023. The company no longer operates independently and publishes no public API or developer surface; its historic domain unitedcp.com now returns HTTP 404.

United Capital is profiled on the APIs.io network. Tagged areas include Company, Fintech, Wealth Management, Financial Advisors, and Financial Planning.

5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0
0 APIs
CompanyFintechWealth ManagementFinancial AdvisorsFinancial PlanningAcquired

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/united-capital: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

United Capital Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: united-capital
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/united-capital.png
name: United Capital
description: United Capital (United Capital Financial Advisers / United Capital Financial Partners) was a US wealth counseling
  and financial life management firm founded in 2005, known for its FinLife CX white-label advisor technology platform. Bessemer
  Venture Partners partnered with the company in 2009. At acquisition it managed roughly $25 billion for 22,000 clients through
  220+ advisors in over 90 offices. Goldman Sachs acquired United Capital in May 2019 for $750 million in cash, rebranding
  it Goldman Sachs Personal Financial Management, which Creative Planning acquired in 2023. The company no longer operates
  independently and publishes no public API or developer surface; its historic domain unitedcp.com now returns HTTP 404.
url: https://raw.githubusercontent.com/api-evangelist/united-capital/refs/heads/main/apis.yml
x-api-posture: no-product-api
x-api-posture-basis: observed
x-api-posture-note: The company no longer operates independently and publishes no public API or developer surface; its historic
  domain unitedcp.com now returns HTTP 404.
x-type: company
x-source: vc-portfolio
x-backed-by:
- bessemer-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: goldman-sachs
x-acquired-date: 2019-05
x-successor: creative-planning
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Fintech
- Wealth Management
- Financial Advisors
- Financial Planning
- Acquired
apis: []
common:
- name: Domain Security
  type: DomainSecurity
  url: security/united-capital-domain-security.yml
- name: Bessemer Venture Partners Portfolio Profile
  type: PortfolioProfile
  url: https://www.bvp.com/companies/united-capital
- name: Goldman Sachs Acquisition Announcement
  type: PressRelease
  url: https://www.goldmansachs.com/pressroom/press-releases/2019/announcement-16-may-2019
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1

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