Google Data Studio · Pricing Plans

Google Data Studio Plans Pricing

Google Data Studio (rebranded as Looker Studio) is offered in two SKUs: Looker Studio (free) for individual reporting, and Looker Studio Pro - a per-user subscription with team workspaces, content management, and enterprise support, billed through Google Cloud. The full Looker platform (Standard / Enterprise / Embed) is sold via annual commitment with separate Developer / Standard / Viewer user classes. Conversational Analytics adds a new token-based meter starting October 2026.

Google Data Studio Plans Pricing is the machine-readable pricing-plan profile for Google Data Studio on the APIs.io network, conforming to the API Commons Plans specification.

It defines 6 plans, covering freemium, subscription, enterprise, and usage-based tiers, with named plans including Looker Studio (Free), Looker Studio Pro, Looker Standard, Looker Enterprise, Looker Embed, and 1 more.

Tagged areas include Business Intelligence, Reporting, Dashboards, and Google Cloud.

6 Plans API Commons Plans
View Source
Business IntelligenceReportingDashboardsGoogle Cloud

Plans

Looker Studio (Free) freemium

Free interactive dashboarding and reporting. Best for individual users; no SLA, no Cloud Support.

Per-user license (seat · month) 0.00 USD
Looker Studio Pro subscription

Paid per-user upgrade with team workspaces, content management, asset-level access controls, Cloud Support, and integration with the wider Looker family. Pricing is set through Google Cloud contact-sales; not posted as a list price.

Per-user license (seat · month) contact sales USD
Looker Standard enterprise

Annual commitment edition for small teams (<50 users). One production instance, 10 Standard + 2 Developer users included. Pricing via sales.

Annual instance (contract · year) contact sales USD
Query API calls (requests_per_month · month) included USD
Admin API calls (requests_per_month · month) included USD
Looker Enterprise enterprise

Enhanced-security edition. One production instance, 10 Standard + 2 Developer users included, 100K query / 10K admin API calls per month. Pricing via sales.

Annual instance (contract · year) contact sales USD
Query API calls (requests_per_month · month) included USD
Admin API calls (requests_per_month · month) included USD
Looker Embed enterprise

Edition for external analytics / OEM scenarios. One production instance, 10 Standard + 2 Developer users included, 500K query / 100K admin API calls per month. Pricing via sales.

Annual instance (contract · year) contact sales USD
Query API calls (requests_per_month · month) included USD
Admin API calls (requests_per_month · month) included USD
Conversational Analytics (Data Tokens) usage-based

Token-based pricing for the AI-driven Conversational Analytics features. Free through September 30, 2026; metered thereafter.

Input data tokens (tokens · usage) 3.00 USD
Output data tokens (tokens · usage) 20.00 USD
Viewer monthly token allocation (tokens · month) included USD
Standard monthly token allocation (tokens · month) included USD
Developer monthly token allocation (tokens · month) included USD

Sources

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