Google Analytics 4 · Pricing Plans

Google Analytics 4 Plans Pricing

Published plan structure for the Google Analytics 4 API surface. API access is not sold separately — it is bundled with the Analytics product tier the property sits on, and the tier determines the Data API quota. No API-specific SKU, metered API pricing or overage rate is published.

Google Analytics 4 Plans Pricing is the machine-readable pricing-plan profile for Google Analytics 4 on the APIs.io network, conforming to the API Commons Plans specification.

It defines 2 plans, covering free and enterprise tiers, with named plans including Google Analytics, Google Analytics 360.

Tagged areas include Analytics, Data Collection, Marketing, Measurement, and Reporting.

2 Plans API Commons Plans
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AnalyticsData CollectionMarketingMeasurementReporting

Plans

Google Analytics free

The standard, no-cost Google Analytics 4 product. Full access to the Data API, Admin API and Measurement Protocol at the standard quota ceiling.

Data API tokens per property per day (tokens · day) 200000
Data API tokens per property per hour (tokens · hour) 40000
Data API tokens per project per property per hour (tokens · hour) 14000
Concurrent Data API requests per property (concurrent_requests · instant) 10
Server errors per project per property per hour (server_errors · hour) 10
Google Analytics 360 enterprise

The enterprise Analytics tier. Raises every published Data API quota by 10x and lifts concurrency 5x; sold via contact-sales through Google Marketing Platform.

Data API tokens per property per day (tokens · day) 2000000
Data API tokens per property per hour (tokens · hour) 400000
Data API tokens per project per property per hour (tokens · hour) 140000
Concurrent Data API requests per property (concurrent_requests · instant) 50
Server errors per project per property per hour (server_errors · hour) 50
Unsampled Data API reporting