Facebook Business Manager · Pricing Plans

Facebook Business Manager Plans Pricing

Name: Facebook Business Manager Plans Pricing
Creator: Facebook Business Manager
Keywords: Advertising, Analytics, Business Management, Marketing, Social Media

Facebook Business Manager (now part of Meta Business Suite) is free to use. The Marketing, Pages, Conversions, Catalog, and related Graph APIs that Business Manager exposes are not directly billed; monetization is downstream via Meta Ads spend and per-conversation WhatsApp Business pricing. API access is gated by App Review tiers (Development / Standard / Advanced) which determine rate-limit ceilings.

Facebook Business Manager Plans Pricing is the machine-readable pricing-plan profile for Facebook Business Manager on the APIs.io network, conforming to the API Commons Plans specification.

It defines 3 plans, covering freemium and usage-based tiers, with named plans including Free (Business Manager / Meta Business Suite), Advanced Access (App Review), Downstream Spend (Ads + WhatsApp Business).

Tagged areas include Advertising, Analytics, Business Management, Marketing, and Social Media.

3 Plans API Commons Plans

View Source

AdvertisingAnalyticsBusiness ManagementMarketingSocial Media

Plans

Free (Business Manager / Meta Business Suite) freemium

Free use of Meta Business Suite and the Business Manager API surface. No per-call API fees. Rate limits enforced by App Review tier.

API Requests (requests · usage) 0.00 USD

Meta Business Suite Console
Pages, Ad Accounts, Catalogs, Pixels Management
Roles & Permissions
Public Documentation
Facebook Marketing API
Facebook Pages API
Facebook Conversions API
Facebook Business Asset API
Facebook Catalog API
Facebook Insights API

Advanced Access (App Review) freemium

After Business Verification + App Review, apps unlock significantly higher BUC rate limits. No additional API fee.

Ads Management Calls (calls_per_hour · hour) 0.00 USD

Ads Insights Calls (calls_per_hour · hour) 0.00 USD

Business Verification
Higher BUC Rate Ceilings
Full Permission Scopes

Downstream Spend (Ads + WhatsApp Business) usage-based

API access is free, but the campaigns and conversations driven through Business Manager are billed by Meta. Ads spend is set via campaign budgets; WhatsApp Business charges per 24-hour conversation by category and country.

Ad Spend (USD · usage) see https://www.facebook.com/business/ads/pricing USD

WhatsApp Conversation (conversation · usage) see https://developers.facebook.com/docs/whatsapp/pricing USD

Meta Ads Manager
WhatsApp Business Platform

Sources

Work with this as data

Every plan here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for plans

4 MCP tools reach this

find_plansBrowse and filter every plan in the catalog.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

All 92 tools →

Call it yourself

curl for this page

This plan

curl "https://apis.io/api/v1/plans/facebook-business-manager-plans-pricing"

All plans

curl "https://apis.io/api/v1/plans?limit=25"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.