Sendbird · FinOps Profile

Sendbird Finops

FOCUS-aligned FinOps shape for Sendbird — MAU-tiered subscription with included message allowances and add-on products. The dominant cost driver is the MAU tier purchased; secondary drivers are peak concurrent connections (capped at 5% of MAU on Starter/Pro), Business Messaging volume, and Enterprise add-ons. Annual billing carries a discount over monthly.

Sendbird Finops is the FinOps profile for Sendbird on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 5 billable meters, billed in USD, on a monthly cycle, and pricing category tiered subscription.

The profile maps 6 FOCUS columns for cost-allocation reporting.

Tagged areas include Chat, Messaging, FinOps, and FOCUS.

Category: Communications PaaS Pricing: Tiered Subscription Billing: Monthly FOCUS v1.3
ChatMessagingFinOpsFOCUS

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

PurchaseUsage

FOCUS Columns

BillingCurrency
USD
InvoiceIssuerName
Sendbird, Inc.
ProviderName
Sendbird
PublisherName
Sendbird, Inc.
ServiceCategory
Communications PaaS
ServiceName
Sendbird

Meters

mau
Unit: mau
Monthly Active Users — primary tier-pricing meter
peak_connections
Unit: connection
Peak concurrent WebSocket connections in the billing period (capped at 5% of MAU on Starter/Pro)
business_messages
Unit: message
In-app Business Messaging messages sent (30K included on Starter/Pro)
subscription_fee
Unit: month
Recurring monthly plan fee (Starter, Pro at MAU tier; Enterprise custom)
addon_fees
Unit: addon
Enterprise add-on products (e.g., dedicated server, advanced moderation)

Sources

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