RTB House · Example Payload

Rtbhouse Rtb Stats Example

AdvertisingRetargetingProgrammaticDSPDeep LearningRTBPerformance Marketing

Rtbhouse Rtb Stats Example is an example object payload from RTB House, with 2 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

statusdata

Example Payload

Raw ↑ 
{
  "status": "ok",
  "data": [
    {
      "day": "2024-01-15",
      "campaignCost": 1250.75,
      "impsCount": 45000,
      "ecpm": 27.79,
      "clicksCount": 320,
      "ecpc": 3.91,
      "ctr": 0.0071,
      "conversionsCount": 18,
      "ecpa": 69.49,
      "cr": 0.0563,
      "conversionsValue": 3600.00,
      "roas": 2.88,
      "userFrequency": 3.2,
      "userReach": 14063
    },
    {
      "day": "2024-01-16",
      "campaignCost": 1380.50,
      "impsCount": 52000,
      "ecpm": 26.55,
      "clicksCount": 410,
      "ecpc": 3.37,
      "ctr": 0.0079,
      "conversionsCount": 22,
      "ecpa": 62.75,
      "cr": 0.0537,
      "conversionsValue": 4400.00,
      "roas": 3.19,
      "userFrequency": 3.5,
      "userReach": 14857
    }
  ]
}