Trade Promotion Management
Consumer-goods discipline of trade investment with retail customers - joint business plans, trade-spend budgeting, in-store event execution, deduction handling, and post-event lift measurement.
Trade Promotion Management (BC-2360) is a level-1 business capability in the Retail & Consumer Goods model. The catalog holds 0 API surface(s) from 0 provider(s) that can perform some part of it. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.
Authorities this capability cites
Cited by the capability model itself. These frameworks are referenced, never redistributed, and citing one does not imply its owner endorses this listing.
Sub-capabilities
Trade Promotion Strategy & Planning BC-2360.10
Annual trade-promotion strategy, customer-level investment planning, and joint business plans negotiated with retail customers.
Trade Spend Budget Management BC-2360.20
Trade-spend budgeting, accruals, allocation across customers, and financial control of trade investments.
Promotional Event Execution Management BC-2360.30
Execution of in-store and online promotional events including perfect-store audits and field-team activation.
Deduction & Claim Management BC-2360.40
Validation, dispute, and resolution of customer deductions and promotional claims taken against invoices.
Trade Promotion Effectiveness Measurement BC-2360.50
Post-event measurement of promotional lift, baseline-vs-incremental analysis, and ROI by event, customer, and brand.
Providers that reach this capability
No provider in the catalog reaches this capability. This capability WAS considered — it was in the candidate set the classifier worked against, and nothing in the catalog matched it. That is a real finding: much of what an enterprise does runs on internal systems that publish no API at all.