WhatsApp Analytics API

Retrieve conversation and template analytics

Documentation

Specifications

Schemas & Data

Other Resources

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Reference
https://developers.facebook.com/docs/whatsapp/cloud-api/reference/messages
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Pricing
https://developers.facebook.com/docs/whatsapp/pricing
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StatusPage
https://metastatus.com/
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ChangeLog
https://developers.facebook.com/docs/whatsapp/cloud-api/changelog
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ErrorCodes
https://developers.facebook.com/docs/whatsapp/cloud-api/support/error-codes
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PostmanCollection
https://www.postman.com/meta/whatsapp-business-platform/collection/wlk6lh4/whatsapp-cloud-api
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Node.js SDK
https://github.com/WhatsApp/WhatsApp-Nodejs-SDK
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Sandbox
https://business.whatsapp.com/developers/developer-hub
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Migration Guide
https://developers.facebook.com/docs/whatsapp/cloud-api/migrate-to-cloud-api
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Media Reference
https://developers.facebook.com/docs/whatsapp/cloud-api/reference/media
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Phone Numbers Reference
https://developers.facebook.com/docs/whatsapp/cloud-api/reference/phone-numbers
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Business Profiles Reference
https://developers.facebook.com/docs/whatsapp/cloud-api/reference/business-profiles
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Two-Step Verification
https://developers.facebook.com/docs/whatsapp/cloud-api/reference/two-step-verification
🔗
Versioning
https://developers.facebook.com/docs/graph-api/guides/versioning
🔗
PostmanCollection
https://www.postman.com/meta/whatsapp-business-platform/collection/3kru5r6/whatsapp-business-management-api
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Reference
https://developers.facebook.com/docs/whatsapp/business-management-api/message-templates
🔗
ChangeLog
https://developers.facebook.com/docs/whatsapp/business-management-api/changelog

OpenAPI Specification

whatsapp-analytics-api-openapi.yml Raw ↑
openapi: 3.1.0
info:
  title: WhatsApp Business Management Analytics API
  description: The WhatsApp Business Management API enables programmatic management of WhatsApp Business Accounts, phone numbers, message templates, analytics, user assignments, product catalogs, and webhook subscriptions through the Meta Graph API.
  version: '21.0'
  contact:
    name: Meta Platform Support
    url: https://developers.facebook.com/support/
  termsOfService: https://www.whatsapp.com/legal/business-terms
servers:
- url: https://graph.facebook.com/v21.0
  description: Meta Graph API Production Server
security:
- bearerAuth: []
tags:
- name: Analytics
  description: Retrieve conversation and template analytics
paths:
  /{waba-id}/conversation_analytics:
    get:
      operationId: getConversationAnalytics
      summary: WhatsApp Get Conversation Analytics
      description: Retrieves conversation analytics for a WhatsApp Business Account.
      tags:
      - Analytics
      parameters:
      - $ref: '#/components/parameters/WabaId'
      - name: start
        in: query
        required: true
        description: Start time (Unix timestamp or YYYY-MM-DD)
        schema:
          type: string
        example: example_value
      - name: end
        in: query
        required: true
        description: End time (Unix timestamp or YYYY-MM-DD)
        schema:
          type: string
        example: example_value
      - name: granularity
        in: query
        required: true
        schema:
          type: string
          enum:
          - HALF_HOUR
          - DAILY
          - MONTHLY
        example: HALF_HOUR
      - name: phone_numbers
        in: query
        description: Filter by phone number IDs
        schema:
          type: array
          items:
            type: string
      - name: metric_types
        in: query
        schema:
          type: array
          items:
            type: string
            enum:
            - CONVERSATION
            - COST
      - name: conversation_categories
        in: query
        schema:
          type: array
          items:
            type: string
            enum:
            - AUTHENTICATION
            - MARKETING
            - UTILITY
            - SERVICE
            - REFERRAL_CONVERSION
      - name: dimensions
        in: query
        schema:
          type: array
          items:
            type: string
            enum:
            - CONVERSATION_CATEGORY
            - CONVERSATION_TYPE
            - COUNTRY
            - PHONE
      responses:
        '200':
          description: Analytics retrieved
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ConversationAnalytics'
      x-microcks-operation:
        delay: 0
        dispatcher: FALLBACK
  /{waba-id}/template_analytics:
    get:
      operationId: getTemplateAnalytics
      summary: WhatsApp Get Template Analytics
      description: Retrieves analytics for specific message templates.
      tags:
      - Analytics
      parameters:
      - $ref: '#/components/parameters/WabaId'
      - name: start
        in: query
        required: true
        schema:
          type: string
        example: example_value
      - name: end
        in: query
        required: true
        schema:
          type: string
        example: example_value
      - name: granularity
        in: query
        required: true
        schema:
          type: string
          enum:
          - DAILY
        example: DAILY
      - name: template_ids
        in: query
        required: true
        description: Template IDs to analyze (max 10)
        schema:
          type: array
          maxItems: 10
          items:
            type: string
      - name: metric_types
        in: query
        schema:
          type: array
          items:
            type: string
            enum:
            - SENT
            - DELIVERED
            - READ
            - CLICKED
            - COST
      responses:
        '200':
          description: Template analytics retrieved
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/TemplateAnalytics'
      x-microcks-operation:
        delay: 0
        dispatcher: FALLBACK
components:
  schemas:
    TemplateAnalytics:
      type: object
      properties:
        template_analytics:
          type: object
          properties:
            data:
              type: array
              items:
                type: object
                properties:
                  template_id:
                    type: string
                  data_points:
                    type: array
                    items:
                      type: object
                      properties:
                        start:
                          type: integer
                        end:
                          type: integer
                        sent:
                          type: integer
                        delivered:
                          type: integer
                        read:
                          type: integer
                        clicked:
                          type: integer
                        cost:
                          type: number
    ConversationAnalytics:
      type: object
      properties:
        conversation_analytics:
          type: object
          properties:
            data:
              type: array
              items:
                type: object
                properties:
                  data_points:
                    type: array
                    items:
                      type: object
                      properties:
                        start:
                          type: integer
                        end:
                          type: integer
                        conversation:
                          type: integer
                        cost:
                          type: number
  parameters:
    WabaId:
      name: waba-id
      in: path
      required: true
      description: WhatsApp Business Account ID
      schema:
        type: string
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      description: System User Token with whatsapp_business_management permission
externalDocs:
  description: WhatsApp Business Management API Documentation
  url: https://developers.facebook.com/docs/whatsapp/business-management-api