Every API here is available over the APIs.io API and to AI agents over MCP.
openapi: 3.2.0
info:
title: Skai Meta Campaigns API
description: "# Overview\nSkai APIs provide programmatic access to advertising data and campaign management across Search, Social, and Retail Media publishers.\n\n## Choosing the Right API\n\n| What you want to do | API to use | Scale | Notes |\n|---|---|---|---|\n| Pull performance data, metrics, or any reportable field | [Reporting](#tag/Synchronous-Reports) or [Async Reporting](#tag/Asynchronous-Reports) | Unlimited | Primary data access API — the main Skai value-prop |\n| Discover what columns and metrics are available | [Available Columns](#operation/getAvailableColumns) | — | Full list of reportable fields per entity type |\n| Create or update campaigns, keywords, bids, budgets, targeting, and more — at scale | [Bulk Update (One File)](#tag/Bulk-Update) | Millions of rows | Supports Skai's main entity types and hundreds of attributes; all publishers except Meta |\n| Create/update a small number of campaigns or ad groups (common attributes only) | [Campaigns](#tag/Campaigns) / [Ad Groups](#tag/Ad-Groups) / [Ads](#tag/Ads) | Thousands | Limited attribute set — use Bulk Update for full control |\n| Manage Meta (Facebook/Instagram) entities | [Meta Campaigns](#tag/Meta-Campaigns) / [Meta Ad Groups](#tag/Meta-Ad-Groups) / [Meta Ads](#tag/Meta-Ads) | Thousands | Meta-specific tag and attribution management |\n| Use Skai from an AI coding assistant (Claude, Cursor, ChatGPT, Windsurf) | [MCP Integration](#tag/MCP) | — | Full reporting access via natural language |\n\nSkai APIs are RESTful and language agnostic. Authentication uses Bearer tokens over HTTPS.\n\n## What Data Can I Access?\n\nSkai aggregates advertising data across three publisher categories:\n\n| Publisher category | Examples |\n|---|---|\n| **Search** | Google Ads, Microsoft Ads, Yahoo Japan, Baidu, and others |\n| **Social (excl. Meta)** | Pinterest, Snapchat, TikTok, LinkedIn, Reddit, and others |\n| **Social (Meta)** | Facebook, Instagram |\n| **Retail Media** | Amazon Ads, Walmart, Instacart, Kroger, Target, and 100+ others |\n\n**Reportable entity types:**\n\n| Entity | Description | Publishers |\n|---|---|---|\n| `CAMPAIGN` | Campaign-level data | All |\n| `ADGROUP` | Ad group / ad set level | All |\n| `KEYWORD` | Keyword-level performance and settings | Search, Retail Media |\n| `AD` | Individual ad creatives | All |\n| `PRODUCT_ASSET` | Product-level data for shopping and retail media (called \"Products\" in the Skai UI) | Retail Media, Search Shopping |\n| `PRODUCT_TARGETING` | Product targeting entities — ASINs, categories, and product attributes | Retail Media |\n| `PORTFOLIO` | Portfolio-level budget aggregations and pacing | All |\n\n**Available metric categories per entity:**\n\n- **Performance** — Impressions, Clicks, Cost, Conversions, Revenue, ROAS, CTR, CPC, and more\n- **Attributes** — Names, statuses, budgets, bids, targeting settings, and publisher-specific fields\n- **Account-configured** — Dimensions (custom tagging labels), Conversion events (publisher, pixel, and 3rd-party), Custom Metrics (formula-based calculations your team defines)\n\nUse [Available Columns](#operation/getAvailableColumns) to see the complete column list for any entity — including full descriptions and types. A static reference is embedded in that endpoint's documentation.\n\n\n## Authentication\nThe Skai API uses the Bearer authentication scheme.\nThe first step is to generate a *refresh token* (once), which you can then exchange for a temporary *access token*, programmatically, before making an API call.\n\n> Note: The user you use to generate your *refresh token* will determine the token's permissions. API access is allowed for users with Standard role or higher.\nIt is recommended that you create and use a specialized user for your API requests.\n\n\n#### Step 1: Get a Refresh Token\nYou only need to do this once, for each API user you plan to use. \n\nLog into [this page](https://login.kenshoo.com/api/dev/refresh-token) in order to get your *refresh token* and *client ID*. The user you log in with will be the user accessing the API. \nPlease store your refresh token in a secure place. While it is not possible to recover a refresh token, you can generate a new one. The refresh token does not expire.\n\n\n#### Step 2: Generating an Access Token\nBefore making API calls, your code uses the permanent *refresh token* to generate a temporary *access token*.\n\nMake a call to /api/v1/token (as shown below) with your *refresh token* and *client ID* to generate an *access token*:\n\n curl -X POST -d \"refresh_token=<YourToken>&client_id=<Your Client Id>\" \\\n https://services.kenshoo.com/api/v1/token\n\nNote: the client_id and refresh token should be sent in the POST request body, as the refresh token is confidential and should not be sent as url param.\nthe API will reject refresh tokens sent in url params.\n\nGet token for specific agency context:\nIn case your API user is assigned to multi accounts (agencies), you should explicitly specify in the get access-token request which agency context you would like to receive the token for.\nJust add to the request mentioned above another form param called *agency_id*, and pass the relevant agency ID like this:\n \n curl -X POST -d \"refresh_token=<YourToken>&client_id=<Your Client Id>&agency_id=<Your Agency Id>\" \\\n https://services.kenshoo.com/api/v1/token\n\nToken expiration:\nPlease check for token expiration before sending another API request , you have 2 options:\n\n1. Call the API and get 401 status code indicating authentication failed.\n2. Consider the *expires_in* field of the token to issue a new access token.\n\nThe response will return a JSON containing the token and time for expiration in seconds.\nIt is recommended to use the token expiration time and reuse tokens while they are still valid, to prevent rate limit issues with generating new tokens too often.\n\n {\"email\":\"my.user@skai.io\",\"expires_in\":21600,\"access_token\":\"eyJhbGciOiJIUzI1NiJ9.eyJzdWIiOiJzaGxvbWkuY29oZW5Ac2thaS5pbyIsImV4cCI6MTcxNDU2NjgxMSwiaXNzIjoiaHR0cDovL2tlbnNob28uY29tL2xvZ2luLXNlcnZlciIsInVzZXJpZCI6MzU5NDMsImFnZW5jeUlkIjoxNSwibmFtZSI6IlNobG9taSBDb2hlbiIsInJvbGVzIjpbIktlbnNob28gQWRtaW4iLCJTa2FpIERldmVsb3BlciJdLCJhZ2VuY3lfcm9sZXMiOlt7ImFnZW5jeUlkIjoxNSwicm9sZSI6IktlbnNob28gQWRtaW4ifV0sImJpbGxpbmdJZCI6OTIwMzEsImFwaWMiOiI5MjAzMSIsIm9yaSI6ImFwaSIsImFsbG93ZWRfYXBwcyI6W119.R3tHoaecUrMGzijnF5suo9SVsffXWbWxdMv5fdB3Jx8\"}\n\n\n\n\n\n#### Step 3: Making an API call\nWith any API call to all Skai APIs, you must send a valid *access token* in the Authorization header when making requests. For example:\n\n curl -H \"Authorization: Bearer <token>\" -X POST \\\n https://services.kenshoo.com/api/v1/campaigns\n\n\n## Rate Limits\nAPI calls are limited per user, to the following:\n - 60 requests per minute\n - 2,000 requests per hour\n\nWhen you meet the limit, you receive the following 429 HTTP error: “API rate limit exceeded”.\nWhen calling any API endpoint the response headers will show the limits relevant to this user, and the number of remaining calls you can make within the current minute/hour.\n\n\n## Reporting Best Practices\n\n- **Filter for non-zero data:** For performance reports, filter to rows where a key metric (e.g., impressions > 0) to reduce report size and speed up generation.\n- **Scope structure reports:** Apply a filter like \"Last updated > X days ago\" to retrieve only recently changed entities.\n- **Use Async for large datasets:** If your report may return more than a few thousand rows, use [Async Analysis Reports](#tag/Asynchronous-Reports) and poll for results rather than the synchronous endpoint.\n\n\n## Group by and Segmentation\n### Understanding Group by and Segmentation\nWhen querying the /api/v1/reports/async/analysis and /reports endpoints, the breakdown_type parameter\ndetermines how data is structured.\n- FLAT: Returns unsegmented data without any grouping.\n- GROUP: Allows data segmentation based on specified columns (e.g., by date).\n- SEGMENT: Enables segmentation by date and an additional column, such as CampaignId.\n\n### How Group by works\nWhen using \"breakdown_type\": \"GROUP\", the group_bys parameter defines how the data is grouped. For instance:\n\"group_bys\": [ { \"name\": \"Day\", \"group\": \"TimeSegment\" } ]\n This groups data only by date, meaning campaign details won’t be included, similar to what is displayed in the grid export.\n\n| Conv. | Cost | Day |\n|-------|------|------------|\n| 2 | 100 | 09/29/2024 |\n| 3 | 200 | 09/28/2024 |\n\n### Using SEGMENT for Additional Grouping\nTo segment data by both date and another column (e.g., CampaignId), use \"breakdown_type\": \"SEGMENT\", specifying only the date column under group_bys while including the additional column in fields. Example:\n\"breakdown_type\": \"SEGMENT\",\n\"group_bys\": [ { \"name\": \"Day\", \"group\": \"TimeSegment\" } ],\n\"fields\": [ { \"name\": \"CampaignId\", \"group\": \"ATTRIBUTES\" } ]\n\nThis ensures data is segmented by day while preserving campaign details.\n\n| Campaign ID | Conv. | Cost | Day |\n|-------------|-------|------|------------|\n| 25000 | 1 | 50 | 09/29/2024 |\n| 25001 | 1 | 50 | 09/29/2024 |\n| 25000 | 2 | 150 | 09/28/2024 |\n| 25001 | 1 | 50 | 09/28/2024 |\n"
version: 1.0.0
x-logo:
url: https://grid.kenshoo.com/resources-frontend/latest/kenshoo_logo/skai-logo-devportal.svg
backgroundColor: '#FFFFFF'
altText: Skai
servers:
- url: https://services.kenshoo.com
security:
- BearerAuth: []
tags:
- name: Meta Campaigns
description: 'Manage dimension tags on Meta campaigns.
> **Scope:** This section covers applying and removing Skai dimension labels on Meta campaigns.
> For Meta campaign creation and full management, contact your Skai account team.
<dl>
<span>Publishers:</span>
<span style="color: white; padding: 8px; background-color: #326bc7;" >Meta</span>
</dl>
'
paths:
/api/v2/campaigns:
get:
tags:
- Meta Campaigns
summary: Get campaigns
description: 'Get campaigns API call allows you to retrieve campaign information.
The result is a list of campaign objects that can be paged through using the returned next_page/previous_page values.
'
parameters:
- $ref: '#/components/parameters/ksV2'
- $ref: '#/components/parameters/pageId'
- $ref: '#/components/parameters/limit'
- $ref: '#/components/parameters/campaignIds'
responses:
200:
$ref: '#/components/responses/getFacebookCampaignEntitySuccessResponse'
400:
$ref: '#/components/responses/getFacebookCampaignBadRequest'
put:
tags:
- Meta Campaigns
summary: Edit an existing campaign
parameters:
- $ref: '#/components/parameters/ksV2'
requestBody:
$ref: '#/components/requestBodies/editFacebookCampaigns'
responses:
200:
$ref: '#/components/responses/EntitySuccessResponse'
400:
$ref: '#/components/responses/BadRequest'
500:
$ref: '#/components/responses/InternalServerError'
post:
tags:
- Meta Campaigns
summary: Create a new campaign
parameters:
- $ref: '#/components/parameters/ksV2'
requestBody:
$ref: '#/components/requestBodies/createFacebookCampaigns'
responses:
201:
$ref: '#/components/responses/EntitySuccessResponse'
400:
$ref: '#/components/responses/BadRequest'
500:
$ref: '#/components/responses/InternalServerError'
/api/v1/campaigns/tags:
get:
tags:
- Meta Campaigns
summary: Get Campaigns tags
description: 'Get campaign tags API call allows you to retrieve a tags assigned to campaign.
The result is a list of Campaign tags assignment objects that can be paged through using the returned next_page/previous_page values.
'
operationId: getCampaignTags
parameters:
- $ref: '#/components/parameters/ksV2'
- $ref: '#/components/parameters/pageId'
- $ref: '#/components/parameters/adGroupIds'
- $ref: '#/components/parameters/limit'
responses:
200:
$ref: '#/components/responses/getEntityTagsSuccessResponse'
400:
$ref: '#/components/responses/getEntityTagsBadRequest'
put:
tags:
- Meta Campaigns
summary: Edit Campaign tags
operationId: updateCampaignTags
parameters:
- $ref: '#/components/parameters/ksV2'
requestBody:
$ref: '#/components/requestBodies/editEntityTagsRequest'
responses:
200:
$ref: '#/components/responses/EntitySuccessResponse'
400:
$ref: '#/components/responses/BadRequest'
500:
$ref: '#/components/responses/InternalServerError'
components:
schemas:
getEntityTagsApiResponse:
type: object
properties:
status:
$ref: '#/components/schemas/ApiResponseStatus'
entities:
type: array
readOnly: true
items:
$ref: '#/components/schemas/getEntityTagsResponse'
paging:
$ref: '#/components/schemas/Paging'
error_message:
type: string
readOnly: true
facebookCampaignStatus:
type: string
description: Campaign status
enum:
- ACTIVE
- PAUSED
- DELETED
- ARCHIVED
- WITH_ISSUES
- IN_PROCESS
editFacebookCampaign:
required:
- id
type: object
properties:
id:
type: integer
description: Skai ID of the campaign
name:
type: string
description: Campaign name
status:
oneOf:
- $ref: '#/components/schemas/facebookCampaignStatus'
budget:
oneOf:
- $ref: '#/components/schemas/facebookCampaignBudget'
bid:
oneOf:
- $ref: '#/components/schemas/facebookCampaignBid'
campaign_type:
oneOf:
- $ref: '#/components/schemas/facebookCampaignType'
description: The properties for the updated campaign
example:
id: 232608652
status: ACTIVE
name: test name 123345
Paging:
type: object
properties:
previous_page:
type: string
readOnly: true
next_page:
type: string
readOnly: true
ApiResponse:
type: object
properties:
status:
$ref: '#/components/schemas/ApiResponseStatus'
entities:
type: array
items:
$ref: '#/components/schemas/EntityResponse'
getFacebookCampaignApiResponse:
type: object
properties:
status:
$ref: '#/components/schemas/ApiResponseStatus'
entities:
type: array
readOnly: true
items:
$ref: '#/components/schemas/facebookCampaign'
paging:
$ref: '#/components/schemas/Paging'
error_message:
type: string
readOnly: true
tag:
type: object
properties:
name:
type: string
description: Tag name
category:
type: string
description: Category name
editEntityTagsRequest:
required:
- id
- operation_type
- tags
type: object
properties:
id:
type: integer
description: Skai ID of the entity
tags:
type: array
description: Tags
items:
$ref: '#/components/schemas/tag'
operation_type:
$ref: '#/components/schemas/operationType'
description: The properties for editing entity tags
example:
- id: 100
tags:
- name: tag1
category: cat
- name: tag2
category: dog
operation_type: ATTACH
ApiResponseStatus:
type: string
readOnly: true
enum:
- SUCCESS
- FAILED
- PARTIAL_SUCCESS
facebookCampaign:
type: object
properties:
id:
type: integer
description: Skai ID of the campaign
channel_id:
type: string
description: Channel ID of the campaign
account_id:
type: integer
description: Skai ID of the publisher account
profile_token:
type: string
description: Skai profile token
name:
type: string
description: Campaign name
status:
oneOf:
- $ref: '#/components/schemas/facebookCampaignStatus'
budget:
oneOf:
- $ref: '#/components/schemas/facebookCampaignBudget'
bid:
oneOf:
- $ref: '#/components/schemas/facebookCampaignBid'
campaign_type:
oneOf:
- $ref: '#/components/schemas/facebookCampaignType'
facebookCampaignType:
type: object
properties:
objective:
type: string
description: Campaign objective
enum:
- OUTCOME_AWARENESS
- OUTCOME_ENGAGEMENT
- OUTCOME_LEADS
- OUTCOME_SALES
- OUTCOME_TRAFFIC
- OUTCOME_APP_PROMOTION
buying_type:
type: string
description: Campaign buying type
enum:
- AUCTION
- REACH_AND_FREQUENCY
promoted_object:
$ref: '#/components/schemas/facebookPromotedObject'
special_ad_categories:
type: array
items:
type: string
enum:
- NONE
- HOUSING
- CREDIT
- EMPLOYMENT
- ISSUES_ELECTIONS_POLITICS
portfolio_id:
type: integer
description: Portfolio ID
description: Campaign type
facebookCampaignBudget:
type: object
properties:
type:
type: string
description: Campaign budget type
enum:
- DAILY
- LIFETIME
budget:
type: number
description: Campaign budget
spend_cap:
type: number
description: Campaign spend cap
pacing_types:
type: array
description: Budget pacing types
items:
type: string
enum:
- STANDARD
- NO_PACING
- DAY_PARTING
- DISABLED
caps:
oneOf:
- $ref: '#/components/schemas/facebookImpressionCaps'
description: Campaign budget
operationType:
type: string
description: Operation type
enum:
- ATTACH
- DETACH
facebookImpressionCaps:
type: object
properties:
daily_impression_cap:
type: integer
description: Daily impression cap
lifetime_impression_cap:
type: integer
description: Lifetime impression cap
description: Impression caps
createFacebookCampaign:
required:
- account_id
- campaign_type
- name
- profile_token
- status
type: object
properties:
account_id:
type: integer
description: Skai ID of the publisher account
profile_token:
type: string
description: Skai profile token
name:
type: string
description: Campaign name
status:
oneOf:
- $ref: '#/components/schemas/facebookCampaignStatus'
budget:
oneOf:
- $ref: '#/components/schemas/facebookCampaignBudget'
bid:
oneOf:
- $ref: '#/components/schemas/facebookCampaignBid'
campaign_type:
oneOf:
- $ref: '#/components/schemas/facebookCampaignType'
description: The properties for the created campaign
example:
status: PAUSED
name: test name
account_id: 234234234
profile_token: 352ab43a-5740-11eb-ae93-0242ac130002
campaign_type:
objective: WEBSITE_CLICKS
buying_type: AUCTION
budget:
type: LIFETIME
budget: 100.54
ErrorField:
type: object
properties:
fieldName:
type: string
description: The error field
error:
type: string
description: Error message
parameters:
type: object
additionalProperties:
type: string
description: Error additional properties
facebookPromotedObject:
type: object
properties:
page_id:
type: integer
description: Page ID
product_catalog_id:
type: integer
description: Product catalog ID
description: Promoted object
facebookCampaignBid:
type: object
properties:
strategy:
type: string
description: Campaign bid strategy
enum:
- LOWEST_COST_WITHOUT_CAP
- LOWEST_COST_WITH_BID_CAP
- COST_CAP
- LOWEST_COST_WITH_MIN_ROAS
description: Campaign bid
EntityResponse:
type: object
properties:
id:
type: integer
format: int64
success:
type: boolean
errors:
type: array
items:
$ref: '#/components/schemas/ErrorField'
getEntityTagsResponse:
type: object
properties:
id:
type: integer
description: Skai ID of the entity
tags:
type: array
readOnly: true
items:
$ref: '#/components/schemas/tag'
requestBodies:
editEntityTagsRequest:
description: The entity tags edit request details
content:
application/json:
schema:
$ref: '#/components/schemas/editEntityTagsRequest'
required: true
editFacebookCampaigns:
description: The campaigns to update
content:
application/json:
schema:
type: array
items:
$ref: '#/components/schemas/editFacebookCampaign'
required: true
createFacebookCampaigns:
description: The campaigns to create
content:
application/json:
schema:
type: array
items:
$ref: '#/components/schemas/createFacebookCampaign'
required: true
responses:
BadRequest:
description: Bad request (usually indicates validation failure for client input)
content:
application/json:
schema:
$ref: '#/components/responses/ApiResponse'
example:
status: FAILED
entities:
- id: null
success: false
errors:
- field_name: name
error: ILLEGAL_NAME
getEntityTagsBadRequest:
description: Bad request (usually indicates validation failure for client input)
content:
application/json:
schema:
$ref: '#/components/schemas/getEntityTagsApiResponse'
example:
status: FAILED
entities: []
paging: null
error_message: The value in page_id is invalid
EntitySuccessResponse:
description: The entity operations succeeded
content:
application/json:
schema:
$ref: '#/components/responses/ApiResponse'
example:
status: SUCCESS
entities:
- id: 1234
success: true
errors: []
getFacebookCampaignBadRequest:
description: Bad request (usually indicates validation failure for client input)
content:
application/json:
schema:
$ref: '#/components/schemas/getFacebookCampaignApiResponse'
example:
status: FAILED
entities: []
paging: null
error_message: The value in page_id is invalid
getEntityTagsSuccessResponse:
description: The operation was completed successfully
content:
application/json:
schema:
$ref: '#/components/schemas/getEntityTagsApiResponse'
example:
- id: 100
tags:
- name: tag1
category: cat
- name: tag2
category: dog
InternalServerError:
description: Server error
content:
application/json:
schema:
$ref: '#/components/responses/ApiResponse'
example:
status: FAILED
entities:
- id: null
success: false
errors:
- field_name: ServerError
error: Unexpected error occurred.
parameters: {}
ApiResponse:
$ref: '#/components/schemas/ApiResponse'
getFacebookCampaignEntitySuccessResponse:
description: The operation was completed successfully
content:
application/json:
schema:
$ref: '#/components/schemas/getFacebookCampaignApiResponse'
example:
status: SUCCESS
entities:
- id: 232608652
status: ACTIVE
budget:
type: LIFETIME
budget: 100.0
name: name
account_id: 234234234
profile_token: 352ab43a-5740-11eb-ae93-0242ac130002
campaign_type:
objective: WEBSITE_CLICKS
buying_type: AUCTION
paging:
previous_page: null
next_page: ZGZjY2UyMDQtOTQyNy00MDI3LThiMjctYWUxYzk5ZjIyMTg2
error_message: null
parameters:
campaignIds:
name: ids
in: query
description: 'Filter by campaign ID.
Returns the campaigns whose campaign IDs are included in your list.
'
required: false
style: form
explode: true
schema:
maxItems: 500
type: array
items:
type: string
pageId:
name: page_id
in: query
description: 'Allows you to traverse pages by using the values for "next_page" and "previous_page" included under "paging" in the response.
To return the first page, do not include page_id in the request.
'
required: false
style: form
explode: true
schema:
type: string
example: Mg==
limit:
name: limit
in: query
required: false
style: form
explode: true
schema:
type: integer
format: int32
adGroupIds:
name: ids
in: query
description: 'Filter by ad group ID.
Returns ad groups whose IDs are included in your list.
'
required: false
style: form
explode: true
schema:
maxItems: 500
type: array
items:
type: string
ksV2:
name: ks
in: query
required: true
style: form
explode: true
schema:
type: string
example: social
x-tagGroups:
- name: Reporting
tags:
- Available Columns
- Synchronous Reports
- Asynchronous Reports
- name: Bulk Operations
tags:
- Jobs
- Bulk Update
- name: AI & MCP
tags:
- MCP
- name: Objects
tags:
- Profile
- Campaigns
- Ad Groups
- Ads
- Product Groups
- Portfolios
- Meta Campaigns
- Meta Ad Groups
- Meta Ads
- Columns