Customer Alliance Webhook events API
The signed events Customer Alliance POSTs to your endpoints.
The signed events Customer Alliance POSTs to your endpoints.
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openapi: 3.2.0
info:
title: Customer Alliance Webhook events API
summary: Review management, surveys & feedback for hospitality — as an API.
version: 4.2.0
description: 'The Customer Alliance API gives you programmatic access to your reviews, surveys, analytics and AI insights, lets you push guests, reviews and survey responses in from your other systems, and lets you subscribe to events via outbound webhooks. ## Getting started
1. In the dashboard, go to **Settings → API** and create a key, granting only the scopes you need. 2. Copy the key (`ca_live_…`) — it''s shown once. 3. Send it as a Bearer token on every request:
```bash
curl https://app.customer-alliance.com/api/v4/reviews \
-H "Authorization: Bearer ca_live_your_key_here"
```
Call `GET /whoami` to confirm the key resolves to the account, node and scopes you expect. ## Authentication
Every request needs `Authorization: Bearer `. Keys are created and scoped in **Settings → API**. ## Scopes
Each key holds a subset of `reviews:read`, `surveys:read`, `analytics:read`, `insights:read`, `nodes:read`, `webhooks:manage`, `guests:write`, `reviews:write`, `surveys:write`. A call missing its scope returns `403`. ## Hierarchy
A key is bound to one node in your account hierarchy; **read** endpoints cover that node and its subtree, and **write** endpoints (`POST /guests`, `POST /reviews`, `POST /survey-responses`) write to one property within it. The webhook-management endpoints (`/webhooks*`) are the exception — they operate account-wide and ignore the key''s node binding (see **Webhooks**) — and so are the attribute definitions of `GET /property-attributes`, which describe the account rather than a property (see **Property attributes**). ## Display scope
By default, read endpoints return everything on your account''s subtree. An API key authenticates the account owner reading their own data — the same data the dashboard shows — so nothing is withheld from you. If the response will be shown to the public, pass `?display=public`:
```bash
curl "https://app.customer-alliance.com/api/v4/reviews?display=public" \
-H "Authorization: Bearer ca_live_your_key_here"
```
Supported on `GET /reviews` and `GET /reviews/{id}` (`reviews:read`), and `GET /insights/mentions` (`insights:read`). It excludes two groups: review portals whose content may not be republished (some license redisplay as a paid product, or have terms that have not been cleared for it), and sources whose authorship was never verified — reviews entered by hand (`manual`) and imported ones (`upload`: CSV uploads, and everything pushed through `POST /reviews` or `POST /survey-responses`). Only the exact value `public` opts in. Any other value is ignored and you get the default, unfiltered behaviour — deliberately, so that a typo cannot silently withhold data. Rather than tracking which platforms may be republished yourself, use `?display=public` and let the API apply the current set. > **Upgrading an existing integration.** `GET /reviews` previously withheld these platforms from every caller. It no longer does. If you use it to power anything the public sees, add `?display=public` before upgrading — without it you will begin receiving reviews from platforms that may not be republished. If you use it for internal analytics, reporting or warehousing, you need to do nothing; you simply get more complete data. ### Survey responses
Responses to your Customer Alliance surveys are never returned by `GET /reviews`, `GET /reviews/{id}` or `GET /insights/mentions`, with or without `display=public`. This is not a publishing restriction: a survey-bridged review is a representation of a response that `GET /surveys/{id}/responses` already serves, and returning it from both would make a consumer summing across them count the same feedback twice. To work with survey feedback, use the surveys endpoints. Survey responses imported from another tool — pushed through `POST /survey-responses` or uploaded as a CSV — are the reverse: they are returned by the review endpoints as `upload` reviews, and the surveys endpoints do not list them. Either way, each response is served exactly once.'
termsOfService: https://www.customer-alliance.com/en/terms-and-conditions/
contact:
name: Customer Alliance Support
email: info@customer-alliance.com
url: https://www.customer-alliance.com/
servers:
- url: https://app.customer-alliance.com/api/v4
description: Production
security:
- bearerAuth: []
tags:
- name: Webhook events
description: The signed events Customer Alliance POSTs to your endpoints.
paths: {}
webhooks:
review.received:
post:
summary: '`review.received` delivered to your endpoint'
description: Your endpoint receives this POST. Respond 2xx to acknowledge; non-2xx (and 3xx) are retried with backoff.
operationId: webhook_review_received
tags:
- Webhook events
requestBody:
required: true
content:
application/json:
schema:
allOf:
- $ref: '#/components/schemas/WebhookEnvelope'
- type: object
properties:
event:
const: review.received
data:
$ref: '#/components/schemas/ReviewReceivedData'
responses:
'200':
description: Acknowledged.
review.replied:
post:
summary: '`review.replied` delivered to your endpoint'
description: Your endpoint receives this POST. Respond 2xx to acknowledge; non-2xx (and 3xx) are retried with backoff.
operationId: webhook_review_replied
tags:
- Webhook events
requestBody:
required: true
content:
application/json:
schema:
allOf:
- $ref: '#/components/schemas/WebhookEnvelope'
- type: object
properties:
event:
const: review.replied
data:
$ref: '#/components/schemas/ReviewRepliedData'
responses:
'200':
description: Acknowledged.
review.alert_triggered:
post:
summary: '`review.alert_triggered` delivered to your endpoint'
description: Your endpoint receives this POST. Respond 2xx to acknowledge; non-2xx (and 3xx) are retried with backoff.
operationId: webhook_review_alert_triggered
tags:
- Webhook events
requestBody:
required: true
content:
application/json:
schema:
allOf:
- $ref: '#/components/schemas/WebhookEnvelope'
- type: object
properties:
event:
const: review.alert_triggered
data:
$ref: '#/components/schemas/ReviewAlertTriggeredData'
responses:
'200':
description: Acknowledged.
survey.response_completed:
post:
summary: '`survey.response_completed` delivered to your endpoint'
description: Your endpoint receives this POST. Respond 2xx to acknowledge; non-2xx (and 3xx) are retried with backoff.
operationId: webhook_survey_response_completed
tags:
- Webhook events
requestBody:
required: true
content:
application/json:
schema:
allOf:
- $ref: '#/components/schemas/WebhookEnvelope'
- type: object
properties:
event:
const: survey.response_completed
data:
$ref: '#/components/schemas/SurveyResponseCompletedData'
responses:
'200':
description: Acknowledged.
guest.created:
post:
summary: '`guest.created` delivered to your endpoint'
description: Your endpoint receives this POST. Respond 2xx to acknowledge; non-2xx (and 3xx) are retried with backoff.
operationId: webhook_guest_created
tags:
- Webhook events
requestBody:
required: true
content:
application/json:
schema:
allOf:
- $ref: '#/components/schemas/WebhookEnvelope'
- type: object
properties:
event:
const: guest.created
data:
$ref: '#/components/schemas/GuestCreatedData'
responses:
'200':
description: Acknowledged.
guest.unsubscribed:
post:
summary: '`guest.unsubscribed` delivered to your endpoint'
description: Your endpoint receives this POST. Respond 2xx to acknowledge; non-2xx (and 3xx) are retried with backoff.
operationId: webhook_guest_unsubscribed
tags:
- Webhook events
requestBody:
required: true
content:
application/json:
schema:
allOf:
- $ref: '#/components/schemas/WebhookEnvelope'
- type: object
properties:
event:
const: guest.unsubscribed
data:
$ref: '#/components/schemas/GuestUnsubscribedData'
responses:
'200':
description: Acknowledged.
components:
schemas:
GuestUnsubscribedData:
type: object
properties:
guest_id:
type:
- string
- 'null'
format: uuid
unsubscribe_id:
type: string
format: uuid
WebhookEnvelope:
type: object
description: 'Every delivery POSTs this envelope. Verify the `X-CA-Signature: sha256=<hex>` header — an HMAC-SHA256 of the raw request body keyed by your endpoint''s signing secret — before trusting it.'
required:
- id
- event
- created_at
- data
properties:
id:
type: string
format: uuid
description: Delivery id (also in the X-CA-Delivery-Id header); stable across retries — use it to dedupe.
event:
type: string
enum:
- review.received
- review.replied
- review.alert_triggered
- survey.response_completed
- guest.created
- guest.unsubscribed
created_at:
type: string
format: date-time
data:
type: object
description: The event payload; shape depends on `event` (see the schemas below).
ReviewReceivedData:
type: object
description: 'Carries the whole review, so you do not need a follow-up `GET /reviews/{id}` to act on the event. `review` is the same shape that endpoint returns, and `sentiment` may still be null — unrated reviews are classified asynchronously, after this event fires. `review_id`, `node_id` and `platform` are duplicated at the top level for consumers written against the original payload.
Which reviews fire this event: those ingested from a connected portal, plus `manual` and `upload` (CSV uploads and reviews pushed through `POST /reviews`). Only recent reviews fire it, so a first sync or a backfill of older history does not flood your endpoint. Survey responses do NOT — whether collected by a Customer Alliance survey or pushed through `POST /survey-responses` — because a survey-bridged review is written by a different path that emits no webhook; do not wait on this event for them, and read `GET /surveys/{id}/responses` for your own surveys instead. Every review delivered here is also served by `GET /reviews`.'
properties:
review_id:
type: string
format: uuid
node_id:
type: string
format: uuid
platform:
type: string
review:
$ref: '#/components/schemas/Review'
ReviewAlertTriggeredData:
type: object
description: 'Note: this payload uses camelCase keys (historical).'
properties:
alertId:
type: string
format: uuid
ruleId:
type: string
format: uuid
type:
type: string
message:
type: string
context:
type: object
SurveyResponseCompletedData:
type: object
properties:
survey_id:
type: string
format: uuid
response_id:
type: string
format: uuid
node_id:
type: string
format: uuid
overall_score:
type:
- number
- 'null'
GuestCreatedData:
type: object
properties:
guest_id:
type: string
format: uuid
node_id:
type: string
format: uuid
source:
type: string
example: import
Review:
type: object
description: A collected review. Hidden reviews are included and flagged `is_hidden`; the owner's own reply text is `owner_reply`.
properties:
id:
type: string
format: uuid
platform:
type: string
example: google
external_id:
type: string
description: The review's id on the source platform.
author:
type:
- string
- 'null'
description: Null when the review is anonymised.
rating:
type:
- number
- 'null'
description: Rating on a 0–5 scale.
rating_normalized:
type:
- number
- 'null'
description: Rating normalised to 0–100.
title:
type:
- string
- 'null'
text:
type:
- string
- 'null'
url:
type:
- string
- 'null'
description: Where to manage this review on the source platform — not a guest-facing link. May require a portal login and may embed internal property identifiers. Do not republish it publicly.
language:
type:
- string
- 'null'
sentiment:
type:
- string
- 'null'
description: positive | neutral | negative | null.
owner_reply:
type:
- string
- 'null'
replied_at:
type:
- string
- 'null'
format: date-time
reviewed_at:
type: string
format: date-time
node_id:
type: string
format: uuid
is_hidden:
type: boolean
ReviewRepliedData:
type: object
properties:
review_id:
type: string
format: uuid
node_id:
type: string
format: uuid
reply_id:
type: string
format: uuid
securitySchemes:
bearerAuth:
type: http
scheme: bearer
description: An API key created in Settings → API (`ca_live_…`).
externalDocs:
description: Customer Alliance
url: https://www.customer-alliance.com/