Management APIs

Account and configuration management endpoints: app management V2.0 (add, update and delete apps), the app list API for app owners and ad networks, bulk user management, the audit public API for account activity logs, partner integration settings, ad-revenue account integrations, the InCost cost-ingestion API, the test console API for registering test devices, and the Push API configuration API that manages real-time postback (webhook) destinations and their authentication tokens.

Documentation

Specifications

Other Resources

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https://raw.githubusercontent.com/api-evangelist/appsflyer/refs/heads/main/overlays/appsflyer-app-list-api-overlay.yaml
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https://raw.githubusercontent.com/api-evangelist/appsflyer/refs/heads/main/overlays/appsflyer-user-management-overlay.yaml
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https://raw.githubusercontent.com/api-evangelist/appsflyer/refs/heads/main/overlays/appsflyer-audit-public-api-overlay.yaml
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Conventions
https://raw.githubusercontent.com/api-evangelist/appsflyer/refs/heads/main/conventions/appsflyer-conventions.yml
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Webhooks
https://raw.githubusercontent.com/api-evangelist/appsflyer/refs/heads/main/asyncapi/appsflyer-push-api-webhooks.yml

OpenAPI Specification

appsflyer-app-management-api-v20-openapi.yml Raw ↑
openapi: 3.0.1
info:
  title: App management API V2.0
  description: API for managing an app on your AppsFlyer account
  version: 2.0.0
servers:
- url: https://hq1.appsflyer.com/api/app/v2.0
security:
- bearerAuth: []
paths:
  /apps/{app_id}/{platform}:
    delete:
      tags:
      - App management
      summary: Delete app
      operationId: app-mng-v2-delete
      description: Public API for deleting an app from your AppsFlyer account
      parameters:
      - name: app_id
        in: path
        description: App id to delete (case-sensitive)
        required: true
        schema:
          $ref: '#/components/schemas/app_id'
      - name: platform
        in: path
        description: Platform app to delete
        required: true
        schema:
          $ref: '#/components/schemas/deletePlatform'
      responses:
        '200':
          description: app deleted successfully
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
        '400':
          description: Missing / Invaild input params or request body
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
              examples:
                Invalid platform:
                  value:
                    message: 'The platform name was either misspelled or isn''t in the list of supported app platforms. The
                      supported platforms are: ''android'', ''ios'', ''windowsphone'' ''roku'',''smartcast'',''tizen'', ''webos'',
                      ''playstation'', ''vidaa'', ''steam'', ''quest'', ''battlenet'', ''web'', ''switch'', ''xbox'', ''epic'',
                      ''nativepc'', ''chatgpt'' . For more information please refer to the attached documentation link.'
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      message: 'The platform name was either misspelled or isn''t in the list of supported app platforms.
                        The supported platforms are: ''android'', ''ios'', ''windowsphone'' ''roku'',''smartcast'',''tizen'',
                        ''webos'', ''playstation'', ''vidaa'', ''steam'', ''quest'', ''battlenet'', ''web'', ''switch'', ''xbox'',
                        ''epic'', ''nativepc'', ''chatgpt'' . For more information please refer to the attached documentation
                        link.'
                      resource: app,
                      documentation: https://support.appsflyer.com/hc/en-us/articles/207377436-Adding-an-app-to-AppsFlyer#enter-app-details
        '401':
          description: Unauthorized - Authentication error
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
              examples:
                Authentication failed:
                  value:
                    message: Authentication failed. Please ensure the provided token is correct and try again. If the issue
                      persists, contact your CSM.
                    error:
                      status: 401
                      code: AUTHENTICATION_FAILED
                      message: Authentication failed. Please ensure the provided token is correct and try again. If the issue
                        persists, contact your CSM.
                      resource: app
        '403':
          description: Forbidden - You are not authorized to perform this action
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
              examples:
                Forbidden - unauthorized user action:
                  value:
                    message: Forbidden. You are not authorized to perform this action. Please verify you have the correct
                      role, and required permissions to perform this action. If this issue persists please contact your CSM.
                    error:
                      status: 403
                      code: FORBIDDEN_UNAUTHORIZED_USER_ACTION
                      message: Forbidden. You are not authorized to perform this action. Please verify you have the correct
                        role, and required permissions to perform this action. If this issue persists please contact your
                        CSM.
                      resource: app
        '404':
          description: Not found - Something went wrong please try again
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
              examples:
                AppNotFound:
                  value:
                    message: 'The app wasn’t found. Possible reasons: The app doesn''t exist in your account, the app ID was
                      misspelled, or the wrong platform was entered. Please try again with the correct details. If the issue
                      persists, contact your CSM or hello@appsflyer.com'
                    error:
                      status: 404
                      code": APP_ENTITY_NOT_FOUND
                      message: 'The app wasn’t found. Possible reasons: The app doesn''t exist in your account, the app ID
                        was misspelled, or the wrong platform was entered. Please try again with the correct details. If the
                        issue persists, contact your CSM or hello@appsflyer.com'
                      resource": app
        '422':
          description: We were unable to complete your request
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
              examples:
                API token verification failed:
                  value:
                    message: We were unable to verify your api access token. Please ensure the provided token is correct and
                      try again. If the issue persists, contact your CSM.
                    error:
                      status: 422
                      code: API_TOKEN_VERIFICATION_FAILED
                      message: We were unable to verify your api access token. Please ensure the provided token is correct
                        and try again. If the issue persists, contact your CSM.
                      resource: app
                Bundled web app deletion error:
                  value:
                    message: A web app can't be deleted if it's part of a bundle. Please refer to the attached documentation
                      link for more information.
                    error:
                      status: 422
                      code: BUNDLED_WEB_APP
                      message: A web app can't be deleted if it's part of a bundle. Please refer to the attached documentation
                        link for more information.
                      resource: app
                      documentation: https://support.appsflyer.com/hc/en-us/articles/360000646498#how-do-i-add-or-remove-delete-apps-from-a-bundle
                Delete app failed:
                  value:
                    message: We were unable to delete the app. Please try again and if the issue persists, contact your CSM.
                    error:
                      status: 422
                      code: DELETE_APP_FAILED_ERROR
                      message: We were unable to delete the app. Please try again and if the issue persists, contact your
                        CSM.
                      resource: app
        '429':
          description: Too many requests - Exceeded rate limitation
    put:
      tags:
      - App management
      summary: Update app
      description: Public API for updating an app on your AppsFlyer account
      operationId: app-mng-v2-put
      parameters:
      - name: app_id
        in: path
        description: App id to update (case-sensitive)
        required: true
        schema:
          allOf:
          - $ref: '#/components/schemas/app_id'
      - name: platform
        in: path
        description: Platform app to update
        required: true
        schema:
          $ref: '#/components/schemas/platform'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/UpdateAppRequest'
      responses:
        '200':
          description: app updated successfully
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
        '400':
          description: Invalid or missing input params or request body
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
              examples:
                InvalidMinTimeBetweenSessions:
                  value:
                    message: Invalid value. The value must be a whole number, expressed in seconds, representing either 1-59
                      minutes or 1-24 hours.
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      message: Invalid value. The value must be a whole number, expressed in seconds, representing either
                        1-59 minutes or 1-24 hours.
                      resource: app
                InvalidReAttributionWindow:
                  value:
                    message: Invalid value. The value must be a whole number, expressed in days representing either 1-23 months
                      (each month considered as 30 days) or 730 days.
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      message: Invalid value. The value must be a whole number, expressed in days representing either 1-23
                        months (each month considered as 30 days) or 730 days.
                      resource: app
                InvalidMinTimeBetweenReEngagements:
                  value:
                    message: Invalid value. The value must be a whole number, expressed in seconds, representing either 1-23
                      hours or 1-30 days
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      message: Invalid value. The value must be a whole number, expressed in seconds, representing either
                        1-23 hours or 1-30 days
                      resource: app
                MissingRequiredValueReEngagementAttribution:
                  value:
                    message: Required at \"reEngagementAttribution.isEnabled\"
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      message: Required at \"reEngagementAttribution.isEnabled\"
                      resource: app
                InvalidPropertyEnableAggregatedAdvancedPrivacy:
                  value:
                    message: 'Unrecognized key(s) in object: enableAggregatedAdvancedPrivacy'
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      message: 'Unrecognized key(s) in object: enableAggregatedAdvancedPrivacy'
                      resource: app
                InvalidPropertyEnableReinstallDetection:
                  value:
                    message: 'Unrecognized key(s) in object: enableReinstallDetection'
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      message: 'Unrecognized key(s) in object: enableReinstallDetection'
                      resource: app
                InvalidPropertyEnableSeoAppAttribution:
                  value:
                    message: 'Unrecognized key(s) in object: enableSeoAppAttribution'
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      message: 'Unrecognized key(s) in object: enableSeoAppAttribution'
                      resource: app
                InvalidPropertyX:
                  value:
                    message: 'Unrecognized key(s) in object: X'
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      message: 'Unrecognized key(s) in object: X'
                      resource: app
                InvalidPlatformUrlParam:
                  value:
                    message: Invalid enum value. Expected 'android' | 'ios' | 'windowsphone', received 'androidd' at \"platform\"
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      message: Invalid enum value. Expected 'android' | 'ios' | 'windowsphone', received 'androidd' at \"platform\"
                      resource: app
                InvalidPropertyType:
                  value:
                    message: Expected typeA, received typeB at \"X\"
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      message: Expected typeA, received typeB at \"X\"
                      resource: app
        '401':
          description: Unauthorized - Authentication error
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
              examples:
                Authentication failed:
                  value:
                    message: Authentication failed. Please ensure the provided token is correct and try again. If the issue
                      persists, contact your CSM.
                    error:
                      status: 401
                      code: AUTHENTICATION_FAILED
                      message: Authentication failed. Please ensure the provided token is correct and try again. If the issue
                        persists, contact your CSM.
                      resource: app
        '403':
          description: Forbidden - You are not authorized to perform this action
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
              examples:
                Forbidden - unauthorized user action:
                  value:
                    message: Forbidden. You are not authorized to perform this action. Please verify you have the correct
                      role, and required permissions to perform this action. If this issue persists please contact your CSM.
                    error:
                      status: 403
                      code: FORBIDDEN_UNAUTHORIZED_USER_ACTION
                      message: Forbidden. You are not authorized to perform this action. Please verify you have the correct
                        role, and required permissions to perform this action. If this issue persists please contact your
                        CSM.
                      resource: app
        '404':
          description: Not found - Something went wrong please try again
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
              examples:
                AppNotFound:
                  value:
                    message: 'The app wasn’t found. Possible reasons: The app doesn’t exist in your account, the app ID was
                      misspelled, or the wrong platform was entered. Please try again with the correct details. If the issue
                      persists, contact your CSM or hello@appsflyer.com'
                    error:
                      status: 404
                      code: APP_ENTITY_NOT_FOUND
                      message: 'The app wasn’t found. Possible reasons: The app doesn’t exist in your account, the app ID
                        was misspelled, or the wrong platform was entered. Please try again with the correct details. If the
                        issue persists, contact your CSM or hello@appsflyer.com'
                      resource: app
        '422':
          description: We were unable to complete your request
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
              examples:
                API token verification failed:
                  value:
                    message: We were unable to verify your api access token. Please ensure the provided token is correct and
                      try again. If the issue persists, contact your CSM.
                    error:
                      status: 422
                      code: API_TOKEN_VERIFICATION_FAILED
                      message: We were unable to verify your api access token. Please ensure the provided token is correct
                        and try again. If the issue persists, contact your CSM.
                      resource: app
                AppVerificationFailed:
                  value:
                    message: We were unable to verify the provided app entity. The app doesn't exist in your account, the
                      app ID was misspelled, or the wrong platform was entered. Please try again with the correct details.
                      If the issue persists, contact your CSM or hello@appsflyer.com"
                    error:
                      status: 422
                      code: APP_VERIFICATION_FAILED
                      message: We were unable to verify the provided app entity. The app doesn't exist in your account, the
                        app ID was misspelled, or the wrong platform was entered. Please try again with the correct details.
                        If the issue persists, contact your CSM or hello@appsflyer.com
                      resource: app
                FailedToUpdateApp:
                  value:
                    message: We were unable to update the app. Please try again and if the issue persists, contact your CSM.
                    error:
                      status: 422
                      code: UPDATE_APP_FAILED
                      message: We were unable to update the app. Please try again and if the issue persists, contact your
                        CSM.
                      resource: app
        '429':
          description: Too many requests - Exceeded rate limitation
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
  /apps/:
    post:
      tags:
      - App management
      summary: Add app
      description: Public API for adding an app to your AppsFlyer account
      operationId: app-mng-v2-post
      requestBody:
        description: 'Use these examples as a template for your request body:'
        content:
          application/json:
            schema:
              oneOf:
              - $ref: '#/components/schemas/available-app'
              - $ref: '#/components/schemas/pending-app'
              - $ref: '#/components/schemas/out-of-store-app'
            examples:
              Available Android app:
                value:
                  status: available
                  platform: android
                  time_zone: UTC
                  currency: USD
                  app_name: Optional custom app name
                  app_url: https://play.google.com/store/apps/details?id=com.publisher.name
              Available iOS app:
                value:
                  status: available
                  platform: ios
                  time_zone: UTC
                  currency: USD
                  app_name: Optional custom app name
                  app_url: https://apps.apple.com/us/app/app-name/id123456789
              Available Windows phone app:
                value:
                  status: available
                  platform: windows_phone
                  time_zone: UTC
                  currency: USD
                  app_name: Optional custom app name
                  app_url: https://microsoft.com/en-us/store/apps/app-name/a1b2c3d4e5f6
              Pending iOS app:
                value:
                  status: pending
                  platform: ios
                  time_zone: UTC
                  currency: USD
                  app_id: '123456789'
                  app_name: Optional custom app name
                  country: United States
              Pending Android app:
                value:
                  status: pending
                  platform: android
                  time_zone: UTC
                  currency: USD
                  app_id: com.some.appid
                  app_name: Optional custom app name
              Pending Windows Phone app:
                value:
                  status: pending
                  platform: windows_phone
                  time_zone: UTC
                  currency: USD
                  app_id: a1b2c3d4e5f6
                  app_name: Optional custom app name
              Out-of-store Android app:
                value:
                  status: out_of_store
                  platform: android
                  time_zone: UTC
                  currency: USD
                  app_id: com.some.appid
                  app_name: Optional custom app name
                  channel_name: Amazon
                  app_url: http://www.optionalAppLocation.com
        required: true
      responses:
        '200':
          description: app added successfully
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
        '400':
          description: Invalid or missing input params or request body
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
              examples:
                Invalid app id length:
                  value:
                    message: The app ID that was entered exceeded the 100-character limit.
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      message: The app ID that was entered exceeded the 100-character limit.
                      resource: app
                Invalid app id format:
                  value:
                    message: Invalid app ID. The app ID doesn’t follow the required format.,
                    error:
                      status: 400
                      code: VALIDATION_FAILED,
                      Message: Invalid app ID. The app ID doesn’t follow the required format.
                      resource: app
                Invalid app status:
                  value:
                    message: Invalid app status.
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      Message: Invalid app status.
                      resource: app
                Invalid app name:
                  value:
                    message: Invalid app name.
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      Message: Invalid app name.
                      resource: app
                Invalid app URL:
                  value:
                    message: Invalid app URL.
                    error:
                      status: 400
                      code: VALIDATION_FAILED
                      Message: Invalid app URL.
                      resource: app
        '401':
          description: Unauthorized - Authentication error
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
              examples:
                Authentication failed:
                  value:
                    message: Authentication failed. Please ensure the provided token is correct and try again. If the issue
                      persists, contact your CSM.
                    error:
                      status: 401
                      code: AUTHENTICATION_FAILED
                      message: Authentication failed. Please ensure the provided token is correct and try again. If the issue
                        persists, contact your CSM.,
                      resource: app
        '403':
          description: Forbidden - You are not authorized to perform this action
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
              examples:
                Forbidden - unauthorized user action:
                  value:
                    message: Forbidden. You are not authorized to perform this action. Please verify you have the correct
                      role, and required permissions to perform this action. If this issue persists please contact your CSM.
                    error:
                      status: 403
                      code: FORBIDDEN_UNAUTHORIZED_USER_ACTION
                      message: Forbidden. You are not authorized to perform this action. Please verify you have the correct
                        role, and required permissions to perform this action. If this issue persists please contact your
                        CSM.
                      resource: app
        '404':
          description: Not found - Something went wrong please try again
        '422':
          description: We were unable to complete your request
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/StandardApiResponse'
              examples:
                API token verification failed:
                  value:
                    message: The API access token that was entered either doesn’t exist in the account or was misspelled.
                      Please try again with the correct token. If the issue persists, contact your CSM or hello@appsflyer.com.
                    error:
                      status: 422
                      code: API_TOKEN_VERIFICATION_FAILED
                      message: The API access token that was entered either doesn’t exist in the account or was misspelled.
                        Please try again with the correct token. If the issue persists, contact your CSM or hello@appsflyer.com.
                      resource: app
                App already in account:
                  value:
                    message: The app you are trying to add already exists in your account.
                    error:
                      status: 422
                      code: APP_ALREADY_IN_ACCOUNT_ERROR
                      Message: The app you are trying to add already exists in your account.
                      resource: app
                General security error:
                  value:
                    message: For Security reasons this app could not be added. Please contact AppsFlyer's support team.
                    error:
                      status: 422
                      code: GENERAL_SECURITY_ERROR
                      Message: For Security reasons this app could not be added. Please contact AppsFlyer's support team.
                      resource: app
                Add app failed:
                  value:
                    message: For Security reasons this app could not be added. Please contact AppsFlyer's support team.
                    error:
                      status: 422
                      code: ADD_APP_FAILED_ERROR
                      Message: We were unable to create the app. Please try again and if the issue persists, contact your
                        CSM.
                      resource: app
        '429':
          description: Too many requests - Exceeded rate limitation
components:
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      bearerFormat: JWT
  schemas:
    deletePlatform:
      type: string
      description: 'App platform: Android, iOS, or Windows Phone

        '
      enum:
      - ''
      - android
      - ios
      - windowsphone
      - roku
      - smartcast
      - tizen
      - webos
      - playstation
      - vidaa
      - steam
      - quest
      - battlenet
      - web
      - switch
      - xbox
      - epic
      - nativepc
      - chatgpt
    app_id:
      type: string
      description: 'Required only when status is ***pending*** or ***out_of_store***


        Example values


        - **Android:** *com.publisher.name* (Android package name, case-sensitive)

        - **iOS:** *123456789* (App ID assigned by the App Store, without the prefix *id*)

        - **Windows Phone:** *a1b2c3d4e5f6* (App ID assigned by the Windows Phone Store)

        '
    StandardApiError:
      type: object
      properties:
        status:
          type: number
        message:
          type: string
        code:
          type: string
        resource:
          type: string
        documentation:
          type: string
    StandardApiResponse:
      type: object
      properties:
        data:
          type: object
        message:
          type: string
        error:
          $ref: '#/components/schemas/StandardApiError'
    available-app:
      title: Available
      required:
      - platform
      - status
      - currency
      - app_url
      - time_zone
      - kidsPrivacy
      type: object
      properties:
        platform:
          $ref: '#/components/schemas/platform'
        app_name:
          $ref: '#/components/schemas/app_name'
        status:
          type: string
          description: '**Available:** The app is currently available in one of the proprietary app stores: iOS App Store,
            Google Play, Windows Phone Store.

            '
          enum:
          - available
        time_zone:
          $ref: '#/components/schemas/time_zone'
        currency:
          $ref: '#/components/schemas/currency'
        app_url:
          allOf:
          - $ref: '#/components/schemas/app_url'
        kidsPrivacy:
          $ref: '#/components/schemas/kidsPrivacy'
    pending-app:
      title: Pending
      required:
      - platform
      - status
      - currency
      - app_id
      - time_zone
      - kidsPrivacy
      type: object
      properties:
        platform:
          $ref: '#/components/schemas/platform'
        app_name:
          $ref: '#/components/schemas/app_name'
        status:
          type: string
          description: '**Pending:** The app is not yet published or is pending approval from the store.

            - When a pending app goes live, AppsFlyer automatically updates its status in your account, so there is no need
            to update it manually.

            '
          enum:
          - pending
        time_zone:
          $ref: '#/components/schemas/time_zone'
        currency:
          $ref: '#/components/schemas/currency'
        country:
          $ref: '#/components/schemas/country'
        kidsPrivacy:
          $ref: '#/components/schemas/kidsPrivacy'
        app_id:
          allOf:
          - $ref: '#/components/schemas/app_id'
    out-of-store-app:
      title: Out-of-store app
      required:
      - platform
      - status
      - currency
      - app_id
      - channel_name
      - time_zone
      - kidsPrivacy
      - app_url
      type: object
      properties:
        platform:
          $ref: '#/components/schemas/platform'
        app_name:
          $ref: '#/components/schemas/app_name'
        status:
          type: string
          description: "**out_of_store:** The app is in an Android app store other than Google Play.\n\n  - This option is\
            \ relevant only for Android apps.\n  - If the app is available in more than one Android app store, be sure to\
            \ consider and discuss with your marketing team the options for setting up [multi-store Android attribution](https://support.appsflyer.com/hc/en-us/articles/207447023).\n"
          enum:
          - out_of_store
        time_zone:
          $ref: '#/components/schemas/time_zone'
        currency:
          $ref: '#/components/schemas/currency'
        kidsPrivacy:
          $ref: '#/components/schemas/kidsPrivacy'
        app_id:
          allOf:
          - $ref: '#/components/schemas/app_id'
        app_url:
          allOf:
          - $ref: '#/components/schemas/app_url'
          description: Its optional to supply an app location UR

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# Full source: https://raw.githubusercontent.com/api-evangelist/appsflyer/refs/heads/main/openapi/appsflyer-app-management-api-v20-openapi.yml