American Express Payment Account Reference (PAR)
Payment Account Reference (PAR) provides an aggregated view of a Card Member's account activity across different payment formats. Developed by EMVCo, it is a non-financial reference generated by American Express Network Services that is associated with a Primary Account Number (PAN). PAR links the PAN and its associated network tokens to allow acquirers and merchants to comply with their obligations and provide value-added services such as loyalty, analytics, and fraud management to Card Members across tokenized and non-tokenized transactions.