Loomly privacy & data

The Data Controller is Bending Spoons S.p.A., based in via Nino Bonnet 10, 20154 Milan, Italy

First name and last name, IDs, email address (“ Identifiers and Contact Data ”).

Company name, company type, preferred time zone and format, address, VAT, transaction data, and subscription details

Any content related to your interactions with users of the accounts you linked to Loomly (including your messages or comments).

Technical data such as IP address, login data, browser type and version, hardware information, language, location

Inferences we generate about your use of our Services.

To enable you to use our Services.

To improve and develop our products and services (“ Service Improvement ”).

To ensure the quality and the proper functioning of the Services

To analyze your usage information, including your preferences, interests and behaviors when you use our Services

To carry out marketing activities, and send you information and marketing communications about our Services

To install third-party tracking technologies to serve personalized ads

Personal data processed for Service Delivery purposes will be kept for no more than three (3) years from your last interaction with our Services, or from the expiration of your subscription.

Personal data processed for the purposes of Troubleshooting will be kept for no more than one (1) year from your last interaction

Personal data processed for Customer Support purposes will be kept for no more than five (5) years from the fulfillment of your request.

Personal data processed for Defense purposes will be kept for no more than ten (10) years from your last interaction

(a) the standard contractual clauses developed by the European Commission

(b) the decisions of adequacy of the European Commission

(c) binding corporate rules.

This Privacy Policy does not apply to the processing activities regulated in the Data Processing Agreement (“ DPA ”)

Upon the expiration of the mentioned retention period, unless specific legal obligations require that the data is retained for longer, your account is deleted and your data is either deleted or anonymized.

Right of access . You have the right to obtain information about the processing of your personal data and to access it.

Right to rectification . You have the right to ask for the update, rectification or integration of your personal data.

Right to erasure . You have the right to request the deletion of your personal data.

Right to restriction of processing . You have the right to request the restriction of the processing of your personal data.

Right to data portability . You have the right to obtain a portable electronic copy of your personal data.

Right to object . Where we rely on our legitimate interest to process your personal data, you have the right to object to such processing

Right to withdraw your consent . Where we rely on your consent to process your personal data, you have the right to withdraw your consent

We disclose the following categories of personal information to third parties for the purpose of engaging in targeted advertising (these disclosures may be considered “sales” or “sharing” under certain State Laws)