Lemonade privacy & data

We collect personal information that can identify or be linked to you, such as your name, address, email, date of birth, social security number (only when explicitly requested), employment information, and your IP address.

This may include diagnostic and trip-related information such as speed, direction, acceleration, braking, altitude, odometer readings, location data, phone use, and miles driven.

we may use and sometimes require, facial recognition, biometric, and even live video identity validation meetings

To pay a claim, we require your bank account details as well as personally verifiable information, such as a social security number and a photo ID.

We also collect browsing and usage data automatically, through browser cookies and similar technologies

We use data to personalize coverages, pay claims, prevent fraud, help users make instant policy changes, collect payments, and improve our advertising.

We collect information such as your driving record, claims history, driving behavior, property information, credit scores and consumer reports in order to evaluate risks and to provide you with an accurate quote for our insurance services.

To be able to detect potential fraudulent activity, we may collect and analyze browsing behavior, property or personal insurance history, as well as things like images, audio, video recordings, and criminal background information.

We also advertise on websites such as Google, YouTube and others, and do our best to present you with the most relevant ads.

We retain your personal information for only as long as necessary to fulfill the purposes outlined in this Privacy Pledge, including for the purposes of satisfying any legal, accounting, cyber, fraud mitigation, and reporting requirements.

To request to access, change, delete your data, or to be added to our internal 'Do Not Call List' email us at [email protected] or call us toll-free at 844-733-8666 .

You may request the categories and specific pieces of personal information we have collected about you

You may request that we delete personal information, but as a licensed insurance carrier, we may need to keep some or all of it

You may request that we correct information about you that is inaccurate or incomplete

You may opt-out of our tracking-based advertising by clicking the cookie settings link here , or the "Do Not Share" link on our homepage.

However, we do not—and never will—sell your personal information without your consent, and we will not share your information with third parties for marketing or promotional purposes.