Sitecore Vocabulary

aid: sitecore
name: Sitecore Vocabulary
description: >-
  Domain vocabulary, taxonomy, and key terminology for the Sitecore Digital Experience
  Platform, covering content management, customer data, personalization, commerce,
  and digital asset management.
created: '2026-05-02'
modified: '2026-05-02'

domains:
  - name: Content Management
    description: Terminology for managing digital content in Sitecore XM Cloud
    terms:
      - term: Site Collection
        definition: >-
          A logical grouping of related Sitecore sites within an XM Cloud tenant.
          Collections allow shared resource management and organizational hierarchy.
        aliases: [collection]
        relatedTerms: [Site, Tenant]

      - term: Site
        definition: >-
          An individual website managed within a site collection. Each site has its own
          set of pages, languages, and rendering host configuration.
        aliases: [website, XM Cloud site]
        relatedTerms: [Site Collection, Page, Rendering Host]

      - term: Page
        definition: >-
          A content item within an XM Cloud site that corresponds to a navigable URL.
          Pages have versions, language variants, and publishing states.
        aliases: [content page, page item]
        relatedTerms: [Site, Publishing Job, Template]

      - term: Rendering Host
        definition: >-
          A front-end application endpoint (Next.js, React, etc.) that renders XM Cloud
          content. Used by Experience Editor and Pages for visual authoring.
        aliases: [editing host, front-end application]
        relatedTerms: [Site, Experience Edge]

      - term: Experience Edge
        definition: >-
          Sitecore's globally distributed CDN layer that delivers published content to
          headless front-end applications. Content is pushed via Publishing Jobs.
        aliases: [Edge, content delivery]
        relatedTerms: [Publishing Job, GraphQL Delivery API]

      - term: Publishing Job
        definition: >-
          An asynchronous process that pushes content from XM Cloud authoring to
          Experience Edge. Jobs track progress, status, and item processing metrics.
        aliases: [publish job, content publish]
        relatedTerms: [Experience Edge, Page, Site]

      - term: Template
        definition: >-
          A Sitecore item template that defines the fields and structure of a content
          type. Pages and other content items are created from templates.
        relatedTerms: [Page, Field]

  - name: Customer Data Platform
    description: Terminology for Sitecore CDP guest data and behavioral tracking
    terms:
      - term: Guest
        definition: >-
          The core customer entity in Sitecore CDP. A guest profile aggregates personal
          information, behavioral data, order history, and custom data extensions.
        aliases: [customer, contact, user]
        relatedTerms: [Guest Reference, Order, Data Extension, Session]

      - term: Guest Reference
        definition: >-
          The unique identifier for a guest profile in Sitecore CDP. Used as the primary
          key across API operations. Format is a UUID string prefixed by context.
        aliases: [guestRef, ref]
        relatedTerms: [Guest]

      - term: Data Extension
        definition: >-
          Custom key-value attributes attached to a guest profile in CDP. Allows
          organizations to store domain-specific data beyond standard guest fields.
        aliases: [custom attribute, profile extension]
        relatedTerms: [Guest]

      - term: Stream API
        definition: >-
          The Sitecore CDP API for real-time behavioral event ingestion. Captures
          page views, product interactions, and purchase events.
        aliases: [event stream, behavioral streaming]
        relatedTerms: [Session, Guest, Behavioral Data]

      - term: Session
        definition: >-
          A bounded interaction period of a guest with a digital touchpoint. Sessions
          contain events and are associated with guest profiles.
        relatedTerms: [Guest, Stream API]

  - name: Personalization
    description: Terminology for Sitecore Personalize decisioning and experimentation
    terms:
      - term: Flow Definition
        definition: >-
          A reusable configuration defining the logic, variants, and triggers for a
          Sitecore Personalize experience. Flows can be web-based, full-stack, or API-triggered.
        aliases: [experiment, experience, personalization flow]
        relatedTerms: [Decision Model, Variant, Connection]

      - term: Decision Model
        definition: >-
          A programmatic targeting model in Sitecore Personalize that determines which
          offer or experience variant to show a given user based on rules and ML scoring.
        aliases: [decisioning, targeting model]
        relatedTerms: [Flow Definition, Variant]

      - term: Connection
        definition: >-
          A configured integration with an external system used within Sitecore Personalize
          flows and decision models. Defines auth credentials and endpoint configuration.
        aliases: [integration, external connection]
        relatedTerms: [Flow Definition, Decision Model]

      - term: Variant
        definition: >-
          An alternative version of content or experience within a flow definition.
          Sitecore Personalize serves variants based on decisioning rules or A/B allocation.
        relatedTerms: [Flow Definition, Decision Model]

  - name: Commerce
    description: Terminology for Sitecore OrderCloud and Discover commerce capabilities
    terms:
      - term: Marketplace
        definition: >-
          The top-level commerce organization in OrderCloud. Contains all buyers, sellers,
          suppliers, products, and order management entities.
        aliases: [org, organization]
        relatedTerms: [Buyer, Seller, Supplier, Catalog]

      - term: Buyer
        definition: >-
          An organization in OrderCloud that purchases goods. Buyers contain users,
          user groups, addresses, cost centers, and spending accounts.
        relatedTerms: [Marketplace, Order, Catalog]

      - term: Seller
        definition: >-
          The primary organization within an OrderCloud marketplace that manages
          the product catalog, pricing, and fulfillment.
        relatedTerms: [Marketplace, Buyer, Supplier]

      - term: Catalog
        definition: >-
          A collection of products made available to specific buyers in OrderCloud.
          Catalogs control product visibility and access permissions.
        relatedTerms: [Product, Buyer, Price Schedule]

      - term: Price Schedule
        definition: >-
          A pricing configuration in OrderCloud that defines how products are priced
          for different buyer segments, including quantity breaks and min/max order amounts.
        relatedTerms: [Product, Catalog, Buyer]

      - term: Extended Properties
        definition: >-
          Custom key-value fields (xp) that can be added to nearly any OrderCloud resource.
          Enables domain-specific data without schema changes.
        aliases: [xp, custom properties]
        relatedTerms: [Product, Order, Buyer]

      - term: Discovery
        definition: >-
          Sitecore's product search and recommendation engine (formerly Sitecore Search).
          Provides ranked search results, faceted filtering, and personalized recommendations.
        aliases: [Sitecore Discover, Sitecore Search]
        relatedTerms: [Search, Recommendations, Behavioral Events]

  - name: Digital Asset Management
    description: Terminology for Sitecore Content Hub digital asset management
    terms:
      - term: Entity
        definition: >-
          The core data object in Content Hub. Entities represent assets, metadata schemas,
          jobs, users, and all other configurable objects in the system.
        relatedTerms: [Asset, Taxonomy, Schema]

      - term: Asset
        definition: >-
          A digital file (image, video, document, etc.) managed within Sitecore Content Hub.
          Assets are a specialized type of entity with file-related metadata.
        relatedTerms: [Entity, Upload, DAM]

      - term: Selection
        definition: >-
          A named set of Content Hub entities used for bulk operations and export workflows.
        relatedTerms: [Entity, Job]

      - term: Stylelabs
        definition: >-
          The brand name of the platform underlying Sitecore Content Hub (previously
          Stylelabs M.Content). The domain stylelabs.io is used for Content Hub tenant URLs.
        relatedTerms: [Content Hub, Entity]

apis:
  - name: XM Cloud REST API
    baseUrl: https://xmapps-api.sitecorecloud.io
    authType: Bearer (OAuth 2.0)
    version: v1

  - name: CDP REST API
    baseUrl: https://api-engage-us.sitecorecloud.io
    authType: Basic Auth
    version: v2.1

  - name: Personalize REST API
    baseUrl: https://api.boxever.com
    authType: API Key
    version: v1

  - name: OrderCloud API
    baseUrl: https://api.ordercloud.io/v1
    authType: Bearer (OAuth 2.0)
    version: v1

  - name: Content Hub REST API
    baseUrl: https://{tenant}.stylelabs.io/api
    authType: Bearer (OAuth 2.0)
    version: v1

  - name: Discover API
    baseUrl: https://{subdomain}.rfksrv.com
    authType: API Key
    version: v3