MCP server · SimilarWeb

similarweb-mcp.yml

Similarweb operates a first-party hosted (remote) MCP server at https://mcp.similarweb.com that exposes its Web, Search and App intelligence datasets as MCP tools. It is not an npm or PyPI package — there is nothing to install; an MCP client POSTs directly to the HTTPS endpoint. Access requires an active Similarweb subscription that includes API access (API-only, Business or Enterprise) and an API key generated from Settings > Account in the Similarweb platform. Similarweb is also listed as an official connector in Claude's Connectors Directory.

Open docs → SimilarWeb provider profile

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Provider: SimilarWeb Type: Documentation link Transport: Host: docs.similarweb.com

Documentation

Documentation link · transport

Tools

Traffic and Engagement — Get traffic and engagement metrics over time for a specific website
Traffic Sources — Get traffic metrics broken down by marketing channels (direct, display ads, mail, organic search, paid search, referrals, and social)
Website Rank — Get website rank over time for a specific website
Subdomains — Get subdomain traffic share data for a website
Similar Sites — Get similar websites for a specific domain
Referrals — Get incoming or outgoing referral websites for a specific website
Audience Interests — Get audience-interests (also-visited websites) for a specific website
Audience Overlap — Get audience overlap data by comparing between 2 to 5 websites
Deduplicated Audience — Get deduplicated audience metrics for a specific website
Leading Folders — Get leading folders traffic share data for a specific website
Popular Pages — Get popular pages metrics for a specific website
PPC Spend — Get money spent monthly on paid search advertising for a specific website
Segment Traffic and Engagement — Get traffic and engagement metrics over time for a specific segment of a website
Segment Traffic Sources — Get segment traffic and engagement metrics over time for a specific segment of a website broken down by marketing channels
Ad Networks — Get incoming or outgoing ad networks data for a specific website
Geography — Get traffic and engagement metrics over time for a specific website broken down by country
Technologies — Get current technologies used by a specific domain
Demographics — Get demographics metrics for a specific website
Traffic by Demographics — Get traffic metrics for a certain demographics group
SERP Players — The top websites driving search traffic for a specified keyword or custom keyword list
SERP Clicks — Clicks trend over time for each website from the top websites for their keyword or keyword groups
App Install Penetration — Get the percentage of devices in a specific country with the app installed
App Store Rank — Get app store rank over time for a specific mobile app
App Details — Get detailed information about a mobile app by its ID

About MCP

The Model Context Protocol (MCP) is an open protocol Anthropic introduced for connecting LLM-based agents to external tools and data sources. Providers publish MCP servers that expose their API surface as structured, discoverable tools — an MCP-compatible client (Claude Desktop, Cursor, Cline, Continue, etc.) can connect to the server and call its tools without any per-provider integration code.

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